Best Online Marketing Degrees in Marketing

While undergraduate degrees are important, they do not solely define someone’s career. And just because you have a Bachelors in Business Administration or Organizational Leadership, that does not mean you are qualified to be an online marketer. To make matters worse, many corporations now favour individuals with a Masters or PhD in a STEM subject (Science, Technology, Engineering or Mathematics) over those with a business or marketing degree.

This, then, puts the spotlight firmly on postgraduate degrees and their importance for enhancing your career prospects. With a Master’s degree, you can specialise in areas like SEO, content strategy or performance marketing. Additionally, research evidence suggests that those who specialise in SEO are more likely to remain in the industry and enjoy higher wages.

A PhD, on the other hand, could equip you for a successful career in academia, where your research might contribute to improving human welfare. Naturally, not all PhDs lead to a lucrative career in academia, but the potential is certainly there.

Now is a good time to study online marketing because the field is in demand and a degree could potentially place you in a professional setting that is demanding but fulfilling. The best online marketing degrees provide you with the knowledge and skills necessary to tackle complex issues that arise in today’s competitive environment. Additionally, gaining practical experience is highly recommended, whether you are seeking a career in digital marketing or not. The latter provides you with more opportunities for gaining work experience and, therefore, making you a more attractive job candidate.

According to DontPayFull, an online marketplace that specialises in student finance, the job prospects for 2020 are looking especially bright for those who pursued a career in marketing or advertising. Jobs for graduates in these fields are said to be more stable than those within other industries, and the demand is expected to rise by 18% in the next five years.

If you’re looking for a new challenge and are unsure of what career would be right for you, consider pursuing a Masters in Online Marketing. You’ll be able to build a strong foundation in the field, and with a little bit of luck, you might just end up enjoying a lucrative career.

Why Online Marketing?

Forbes presents a solid argument as to why online marketers perform so well in the job market. The anonymous team of researchers argue that while traditional marketing practices like TV advertisements have declined in favour of alternative platforms like social media, web banners and email marketing, the skillset required to be a successful marketer have actually increased in value. They explain:

“The key takeaways here are twofold… firstly, traditional marketing skills like research, analysis and persuasion have become more valuable. And secondly, the technologies and platforms that we use to spread our messages have also increased in capability, allowing marketers to be more strategic, data-driven and innovative in their approach.”

Given that marketing is one of the most in-demand fields in terms of job prospects, it’s a pretty good idea to get a Masters in Online Marketing.

Additionally, you’ll be able to choose from a variety of specialisations within online marketing. If you’re looking for a relatively stable job, you could consider studying for a PGCE in Digital Marketing. That’s a course that combines marketing education with technology education, so you’ll not only be learning the theoretical knowledge, but also applying that knowledge to real-life scenarios.

What does a Master in Online Marketing entail?

Once you’ve decided that you want to specialise in online marketing, you’ll need to pick which Master’s course to take. As with any other specialty, there are a variety of specialisations available to you. Here, we’ve listed just a few of the most popular ones:

  • Online Marketing
  • E-commerce Marketing
  • Performance Marketing
  • Social Media Marketing
  • Content Strategy
  • Digital Marketing

Whichever one you choose, you’ll be able to develop a strong foundation in the essentials of marketing. You’ll be required to take a set of core courses, which could include:

  • Business Management
  • Research Methods
  • Marketing Management
  • E-commerce Management

These are just a few of the most popular master’s courses in Online Marketing. There are literally hundreds more courses available online. At this point, it’s crucial to do your research and find the one that best suits your interests.

Is a Master in Digital Marketing a requirement?

There is no question that a career in marketing can be extremely rewarding. As we’ve established, though, the demand for marketing jobs means that it’s not always easy to secure one. If you do want to pursue a career in marketing, and don’t want to specialize in a traditional area, a Master in Digital Marketing could be right for you.

This is a marketing specialization that combines education and training with digital marketing knowledge and expertise. It’s a course that could prove to be quite invaluable when entering the job market. With a well-balanced mix of theory and practice, you’ll be able to develop the skillset necessary for a successful career in the marketing arena. Additionally, the course could also equip you with the tools necessary to secure employment in a marketing role.

Marketing Specializations

Depending on your interests, you might want to consider studying for a Masters in Online Marketing so that you can become qualified to enter one of these specializations:

  • Performance Marketing
  • Social Media Marketing
  • Content Strategy
  • Digital Marketing
  • E-commerce Marketing

Each of these specializations requires a unique set of skills and knowledge. For example, those who study performance marketing might want to specialise in digital marketing, while content strategists could end up specializing in PR or social media. Alternatively, you might want to study a combination of several specializations so that you can become well-rounded and, therefore, more attractive to potential employers.

How to Decide Which Career to Pursue?

As we’ve established, your undergraduate degree is not the be-all and end-all of your career. It is, however, important to bear in mind that your degree might place you in a better position to get a job. But just because you have a degree, that does not mean you should limit your choices to just one career path.

If you’re seeking a fulfilling and lucrative career, you could look at several options. In most cases, a combination of education and experience is necessary to land a job in a reputable organisation. Just make sure that you don’t get pigeonholed into one option, as you might be able to end up in a situation where you’re not satisfied with your employment. It’s always good to have more than one option in mind and, therefore, be able to choose the one that suits you best. That’s how you secure your dream job. It might not be easy, but it’s definitely worth it.

How Is Your Mental Health?

Many people underestimate the importance of their mental health in relation to their career. In a way, your mental health is exactly what determines how well you perform at work. If you want to be at your best, you need to pay close attention to your mental health.

While it’s not always easy to pinpoint where you’re headed in your career, it’s not something you have to worry about. Your mental health is entirely within your control. You might feel overwhelmed at times, but you can take solace in the fact that you’re not alone in feeling this way. There are people who can provide you with the support and guidance you need to feel confident and secure in your decisions. Additionally, you can ask for help and advice from friends and family, as well as the community at large. No one should feel overwhelmed or alone in this regard.


Whether or not you decide to pursue a masters in Online Marketing, it’s vital to do your research and ensure that you make the right choice for yourself. In terms of the job market, 2020 looks set to continue the trend of the past few years and offer some great opportunities for graduates. If you’re looking for a new challenge, now might be the right time to study online marketing. Just make sure that you’re aware of the huge responsibility that comes with having a degree, and make sure that you graduate equipped to deal with the demands of the job market.