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Wellness tourism is a multi-billion dollar industry. More and more people are taking advantage of the global reach of the internet to actively seek out health treatments that match their preferences and budget. One of the best examples of this trend is spas. Just like cruise ships were once used as floating hotels, modern-day spas now provide convenient places for stressed-out city-dwellers to unwind and relax. These luxury resorts in the digital age let people connect, share, and discover new ways to better their lives.

Trending Spas

Thanks to the rise of TikTok and other social media platforms, people are aware of popular trends and are able to find out where to be and what to do before others. One of the great things about spas is that they are constantly innovating to stay fresh while also drawing in new customers. Here are some of the top trending spas for 2020 as determined by TikTok:

  • Golden Sands
  • Sensesi Taormina
  • Santorini
  • Jurassic Beach
  • Khao Sok
  • Sunset Beach
  • Shambhala Retreat
  • Red Island
  • Venice Beach

These are some of the top trending spas not just for 2020 but for all of time. The key to their success is that they have remained relevant by constantly adapting to the times we live in while also keeping up with the latest trends on TikTok. So if you want to cash in on this lucrative industry, consider exploring the spa world with some of the most popular brand names in the industry.

The Growth Of Online Spas

For years, spa tourism grew slowly but steadily. People would discover a new spa every few months but would rarely make a regular vacation just to visit a spa. That has slowly started to change as the global wellness tourism industry is projected to hit £30 billion by next year.

Thanks to the rise of the sharing economy, the demand for on-the-go wellness has drastically increased. People are now more likely to visit a spa on holiday rather than endure long airport layovers. In an effort to retain these customers, the wellness tourism industry has adapted to the digital age with new hotels, mobile apps, and online booking platforms.

According to the Global Wellness Travel Market Report, the online wellness travel industry will grow 41% year from 2019 to 2025. Moreover, about 74.2 million wellness tourists are expected to visit the Asia-Pacific region by 2025.

How Social Media Is Changing Wellness Tourism

Over the past few years, social media users have discovered the wellness tourism lifestyle and are using their platforms to find spas around the world. Thanks to platforms like TikTok which allows users to discover new things, people are able to find the spas that match their preferences.

TikTok users often browse through videos of other users’ travels, discovering spots around the world and learning about the lifestyle. With the rise of digital nomads, freelancers, and independent contractors, more people than ever are realizing the benefits of a healthy lifestyle and are actively seeking out treatments to feel better.

The biggest challenge for the wellness tourism industry is attracting new customers outside of the mainstream. Until recently, people were more likely to visit a spa if they were in a group or with friends. That is slowly changing as more people than ever are turning to social media to learn about and discover spas alone or in smaller groups. As a result, the wellness tourism industry is welcoming more independent customers who seek out the most luxurious experiences without the help of a travel agent.

Indulge your senses. Order that champagne and curl up in a corner with a good book. Take a walk or grab a bike and head toward the beach. Find that perfect spa that makes you feel rejuvenated and welcome. And above all, enjoy yourself!