If you’re looking to start a storage facility online rental company, you’ve probably considered the various marketing strategies that might work for you. After all, storage spaces are pretty popular these days. There are a lot of companies that provide these services, so it can be a bit of a challenge to establish yourself as a brand that people can rely on. In this article, we’ll discuss the best marketing for storage facility online rental companies, including social media and digital marketing.
Create A Following On Social Media
The world of digital marketing has changed a lot in the last 10 years – and social media has been dramatically affected by this. At one time, you’d typically need a huge budget to buy advertising space in a traditional newspaper. Nowadays, you can use various social media tools to connect with potential customers, gain valuable insights, and grow your business.
The impact that social media has had on storage facility online rental companies is clear. It used to be pretty hard to find a buyer for your space if you didn’t have hundreds of followers on social media. Now, with just a few hundred followers, you can have your pick of the litter when it comes to customers. This is due primarily to the fact that almost everyone uses social media these days, so it’s a great way for businesses to connect with potential customers. Additionally, people are generally more inclined to trust a brand that they know is active on social media than one that isn’t.
Pro-Tip: Use Social Media To Your Advantage
To really stand out amongst your competition, you need to do more than establish a presence on social media. You need to make sure that people can find you on social media platforms such as Twitter and Instagram. The best way to ensure that people see your content is to engage with them on social media. This is especially important if you’re looking to rent out a storage space, as potential customers might not have heard of you before. Engagement on social media shows that you’re a real person with a heart, which will make your customers more inclined to rent from you rather than your competition.
You should also be using social media to broadcast any special offers, discounts, or new products that you have available. Potential customers might not know about your offers, and it’s up to you to tell them about them.
Make Sure To Include Key Details In Your Website Content
Another key factor in getting prospective customers to choose your storage facility over the others is including essential details about your business and products in your website content. If someone is looking for a storage space online, the first thing that they’ll want to do is research your business – including what size storage space you have available, the cost to rent, and so on. This is why it’s vital that you include all of this information in your website content. A good place to start is with your business’ website. As a minimum, you need to have a simple, easy-to-find contact form with a phone number on your site. Additionally, you can include a map with your contact details in case someone wants to find your storage facility without much effort.
You Should Be Establishing A Reputation In Good Standing
If someone decides to rent a storage space from you, they’ll want to do so in good standing. This means that you should be looking to resolve any issues which might arise during the term of the contract. For example, if there’s a billing dispute or a safety issue with one of your customers, you need to be able to resolve that issue quickly and to the satisfaction of the customer. Resolving issues quickly and smoothly will establish your good name in the customer’s mind, which will then translate to future purchases and rental agreements.
Make Sure To Always Put Yourself In The Customer’s Shoes
To succeed as a storage facility online rental company, you need to ensure that you’re keeping your customers’ needs in mind at all times. This means that you should be asking yourself questions such as “What would make this customer happy?” and “How can I provide the best possible service to this customer?” Before you know it, you’ll be establishing an excellent reputation as a storage facility operator that everyone can rely on.
Get Paid Monthly
Last but not least, we have the issue of getting paid. Most storage facility online rental companies operate on a subscription basis, meaning that they’ll charge you a monthly or annual fee, and you’ll be given a certain amount of space to use. This is great for those looking to rent storage space, as it makes things much easier for them. You don’t have to worry about buying expensive advertising space in a traditional newspaper, and you don’t have to worry about prospective customers finding you after extensive search engine optimization (SEO). The only thing you need to do is set up a subscription, and you’ll be able to begin taking advantage of the benefits that a storage facility can offer.
Include all of the above information in your website, social media, and email marketing strategy, and you’ll be able to succeed as a storage facility operator. It doesn’t matter whether you’re looking to start a small business or an international operation; this information will be vital.