The Top Marketing Companies in the United States
In order to be able to market your product or service successfully, you need to understand which companies are currently dominating the field. To that end, we’ve compiled a list of the top marketing companies in the country, based on their total revenue.
This revenue is then further distilled into two categories: Online Marketing and Offline Marketing. We’ve also included the type of services each company provides, whether you’re an entrepreneur or a business owner, in order to help you make the right decision when choosing a marketing company.
To determine the Top Marketing Companies, we looked at the following criteria:
- Total revenue
- Market share
- Product usage
- User growth
- Comfort of use
- Adjusted EBITDA (a profitability measure)
- Market penetration
- Domination of market
- R&D spending
- Digital Marketing expertise
Our list includes many familiar names from the world of digital marketing. However, we’ve also included some smaller companies who produce some brilliant results. Regardless of your budget, you’d be wise to consider all options and seek expert advice before making a decision. Let’s dive into the Top Marketing Companies in the United States.
Top Marketing Companies
Founded in 1995, GoDaddy originally provided domain registration services. Since then, the company has grown to become one of the largest web hosting platforms in the world. As well as providing web hosting, they also provide domain registration, email marketing, online stores, and online security for consumers. In 2021 alone, they facilitated over a million customer signups and over a billion page views on their websites.
Their success can be attributed to many factors. Primarily, they supply a reliable product with a world-class support team. They also offer a variety of plans to suit different business and web property owners. Finally, they invest heavily in R&D so that they can stay ahead of the curve and offer the best experience to their customers.
Forbes has ranked GoDaddy as the 6th largest hosting company in the world. Additionally, they are the 4th largest for online security, the 2nd largest for email marketing, and the 6th largest for domain registration.
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Part of the reason behind GoDaddy’s continued success is their fierce competition. To stay ahead of the curve, they continue to innovate and launch new products and services to keep their customers satisfied. Bluehost is one such product and was first introduced in 2018 as a free web host for personal websites and blogs. In order to keep prices low, they don’t offer a variety of features or plans. However, what they do offer is incredibly affordable and designed to satisfy the needs of any beginner.
Amongst the reasons why Bluehost is so popular is that they provide not one, but two free domains when you sign up. This is a huge selling point as most web hosts only provide one free domain. Additionally, they don’t require you to register a hosting account with them in order to use their free product. This is also a common point of frustration for customers who want to enjoy the benefits of a web host without needing to register for an account first.
However, despite offering such a great product for beginners, even experienced website owners sometimes find it difficult to use effectively.
According to Cloud computing platform provider NeuWave, Bluehost is the 3rd largest web host in the world, offering 4.8 million sites across 180 countries. Additionally, they are the 3rd largest domain registrar, the 2nd largest email marketing provider, and the 4th largest for online stores.
One of the most recognizable brands on this list, HubSpot is the perfect example of a successful software-as-a-service (SaaS) business. Launched in 2011, the company provides marketing and sales platforms for businesses of all sizes.
Similar to other SaaS products, HubSpot provides a variety of plans for businesses and organizations of different sizes and budgets. However, their unique selling point is their inbound marketing methodology which emphasizes attracting, engaging, and delighting customers rather than pushing products at them.
Thanks to their focus on building trust and credibility with potential customers, HubSpot is able to remain popular whilst offering such great value for businesses of all sizes and budgets. The fact that they also provide a free trial makes it even more attractive.
What makes HubSpot so valuable is that it provides customers with the tools they need, without overwhelming them with a lot of options. Additionally, with each new release, the platform becomes more powerful and easier to use.
In 2021 alone, HubSpot facilitated over 500,000 customer engagements and over 15 million API calls.
Another company who’s built a reputation for offering value for money is MailChimp. Launched in 1999, the company provides marketing tools that facilitate email marketing campaigns for businesses. Similar to HubSpot, MailChimp provides a free trial and then charges businesses monthly fees based on the number of subscribers and the value of messages sent.
A business owner or marketer who’s used MailChimp will tell you that it is a useful tool for growing and maintaining a list of email subscribers. Additionally, the service provides an easy to use interface that non-experts can navigate without issue.
However, businesses who want to fully utilize the capabilities of MailChimp need to purchase a Business Pro account which costs $299 per month. Plus, they need to have a working knowledge of email marketing and be able to use the platform effectively.
Rounding off our list of the top marketing companies in the United States is SquidBit. This company was originally founded by a couple of ex-GoDaddy employees who noticed that there was a large segment of the market that didn’t feel comfortable going head-to-head with a large company. Hence, they decided to spin off and provide affordable, yet high-quality web hosting with a personal touch.
Like other web hosts on this list, SquidBit provides a variety of plans and packages to suit different businesses and budgets. However, their unique selling point is their support team which they believe is the best in the industry. Additionally, for businesses who don’t need a lot of features, they provide a special discount if you sign up for a year.
SquidBit is the world’s 11th largest web host, providing web hosts for 11.2 million sites across 160 countries. Further, they are the 4th largest domain registrar, the 2nd largest email marketing provider, and the 6th largest for online stores. In terms of market penetration, 80% of the sites on their platform are currently located outside of the United States.
Whichever company you choose to market your business, website, or product, you need to understand which ones are currently dominating the field. We’ve tried to include a variety of marketing companies on our list, from the large global players to the small businesses who are finding success on a smaller scale. Regardless of your budget, you’d be wise to consider all options and seek expert advice before making a decision.