Starting an online fitness business can be both exciting and daunting at the same time. There are a lot of books out there that you can leverage to succeed in this new industry – but which ones should you actually read? We’ve compiled a list of seven essential marketing books that every online fitness entrepreneur should read. These books will transform your understanding of the industry, teach you new ways to grow your business, and inspire you to become the best version of yourself possible.
The New Digital Marketing & Marketing Management: Creating and Measuring Digital Marketing Successes
This book focuses on helping online fitness businesses identify the key performance indicators (KPIs) that will help them measure their success and how to use these metrics to continually improve their business.
Why should you read this book? This book is chock-full of tips and tricks that will help you become more successful as a digital marketer. You’ll discover how to create a winning marketing strategy, how to measure the effectiveness of your campaigns, and much more.
Marketing to the Digital Native: Targeting Online Users, Facebook Fans, Twitter Followers, and Instagrammers
If you’re just getting started with online marketing, this book is a must-read. Not only will it help you identify the key demographics to target with your campaigns, but it will also teach you the ins and outs of marketing to digital natives.
Why should you read this book? If you’re looking to grow your business in the digital sphere, then you need to understand how to target digital natives. This book will teach you the ins and outs of marketing to this unique audience, including keyword research, testing, and more.
SAP Marketing: An Introduction to Analytics and Marketing Automation
SAP Marketing is a global, market-leading software suite focused on marketing research, campaign management, and analysis.
You’ll learn essential marketing analytics such as how to track marketing performance, gain valuable insights from marketing activity, and identify marketing opportunities with marketing automation.
Why should you read this book? You’ll discover everything you need to know about marketing analytics in this essential guide, including how to set up your first marketing analytics plan (MANA).
The Perfect Marketing Mix: Combining Marketing Technologies to Reach your Target Audience
This book examines the state of digital marketing today, focusing on how different technologies function together to create a perfect marketing mix. Additionally, the book covers the evolving marketing landscape, providing you with the latest news and insights on marketing technologies.
Why should you read this book? This is one of the only books available that focuses solely on the intersection of marketing and technology, covering both SEO and content marketing. Discover a variety of tools, platforms, and software to help you execute your digital marketing strategy.
Marketing to Millennials: How to Target and Engage this Growing Demographic
Millennials are the future of marketing and sales, and many marketers see them as a goldmine for marketing opportunities. But, reaching this demographic can be challenging. That’s why it’s essential to learn the ins and outs of marketing to millennials.
Why should you read this book? Marketing to millennials is all the rage, and many marketers see it as a golden opportunity to engage this coveted demographic. Learn the best ways to target and appeal to millennials. Discover the key components of a successful marketing campaign, including digital marketing, content strategy, and SEO.
The Definitive Guide to SEO and Conversion Optimization for Dummies
This is the cheapest and one of the most popular SEO books available, and for good reason. If you’re looking to optimize your site for organic search results and want to understand what is entailed in performing effective SEO, this is the book for you.
Why should you read this book? If you’re looking for a comprehensive guide to SEO that isn’t overly complicated, this is the perfect book for you. You’ll learn what SEO is and why you need to invest in it, as well as discover the various tools and platforms that can help you optimize your site.
How to Create an Online Store that Sells Everything You Brand
If you’ve been operating a brick-and-mortar store for years, creating an online store that sells the same products might not seem too challenging. However, if you’re looking to open up an online store that specializes in a particular niche, e.g. handmade goods, sporting goods, etc., then this can be a bit much.
Why should you read this book? If your niche is fairly narrow, this book may not be necessary for your education. However, if you’re looking to create an online store that specializes in a broad category with a great deal of competition, this book can help you stand out from the crowd. You’ll learn proven methods for attracting and retaining loyal customers, as well as grow your business using digital marketing and sales strategies.
With Google Shopping, all you need to do is type in your product keywords and a variety of options will appear. These are all products that Google thinks are relevant to your search query. It’s a great way to find products that are high-quality but also cheap.
Why should you read this book? If you’re looking to expand your product line into a broader category, this book can help you determine the best strategies for doing so. Additionally, the book walks you through the process of setting up your Google Shop to manufacture and sell your own products online.
The Art of Social Media Marketing: Engage Participants, Build Community, and Maximize Brand Reach
With the growth of social media platforms like Facebook, Twitter, and Instagram, the role of the marketer is changing. Social media is more than just a place to post content; it’s a tool that allows you to engage with your audience and build a community.
Why should you read this book? This book focuses on helping you develop a social media strategy that will allow you to reach your target audience on a variety of platforms. Learn how to build, engage, and retain fans on social media platforms, as well as use SEO and content strategies to gain popular support and drive traffic to your site.
The Complete Social Media Marketing Guide: Winning Strategies from Real-Life Case Studies
With this book, you’ll not only learn the theory but you’ll also get the opportunity to practice what you’ve learned. As the name would suggest, this book covers all the fundamentals of social media marketing, providing you with plenty of real-life examples from several industries, along with actionable takeaways and case studies.
Why should you read this book? This book takes a different approach to most other social media marketing books, providing you with a collection of real-life examples that you can use to put the theory into practice. Additionally, you’ll build your own SEO campaign and learn how to measure the success of your campaigns. Finally, the book provides you with an action plan for implementing a social media strategy, aiding you in developing a concrete plan of how to get started.
Marketing to Women: How to Target, Reach, and Engage this Growing Demographic
If you’re looking to grow your business, you need to focus on attracting and engaging your target audience. Luckily, there are a variety of demographics that will benefit from your products and services. One of these groups is women.
Why should you read this book? This book examines the various marketing channels, including SEO, social media, and content strategy, and provides you with the tools and resources to market to this lucrative demographic.
The Art of Content Marketing: Pro-Tip How to Create Killer Blog Posts that Sells 20 Products in 20 Products
In order to succeed as an online marketer, you need to be able to create content that will engage potential customers and encourage them to make a purchase. With this book, you’ll discover the theory behind creating profitable content that will engage and retain your audience.
Why should you read this book? Content marketing is one of the fastest-growing and most effective marketing approaches available, and for good reason. This book will teach you the theory behind content marketing, including SEO and content creation methods, so you can develop a clear strategy and create content that will attract and engage your target audience.
The Cambridge Guide to Online Business
This is an essential guide for anyone looking to start an online business. The guide provides you with all the information you need to start your business, from registering your company to finding a suitable office space. Additionally, you’ll learn about marketing, sales, and much more. If you’re looking to grow your business, this is a must-read.