With the new year already started, many of us are thinking about ways to improve our marketing activities. Perhaps you are focused on growing your email list or attracting new customers via social media. Whatever your priorities may be, you can use your New Year’s resolutions to kickstart your digital marketing efforts.
Now is the perfect time to assess your current digital marketing strategies and figure out what worked and what didn’t. It might be a good idea to review the following guidelines so you can develop a winning strategy for 2016 and beyond.
Build A Brand
Your brand is how you present yourself to the world. In the digital space, your brand voice and design should match to create a cohesive identity for your website or blog. If you are considering using any sort of social media to connect with your audience, your brand identity should extend to your social media platforms.
To find the right business name, consider the type of customers you will attract and the areas in which you specialize. Do some research and see if there are any brands that match your target audience. Once you have a business name, take some time to develop a logo to represent your brand. You can also use the following logo maker to quickly create a custom logo.
Determine The Goal
Chances are, you will set yourself a goal for 2016 and you want to know what is the best way to achieve it. While it is important to have a goal, you need to make sure that you set a measurable one. It would be best if you can quantify your goal in terms of ROI. For example, if your goal is to increase your email list, how can you measure the success of your marketing efforts?
The answer might be the number of unique visitors you receive per day, the percentage of your total audience that subscribes to your newsletter, or the amount of engagement you receive on your social media platforms.
Once you set your goal, it’s important to review it at least once a week and consider whether you are on track to meet it. If you’re not, it might be a good idea to review the following tips to help you out.
Create A Marketing Plan
The above details will only get you so far. To really grow your business, you will need to develop a solid marketing plan. A marketing plan will help you identify your goals and the key strategies you will use to achieve them. It might be a good idea to review the following guide to get you started.
Get A Team Member
Marketing is a lot easier when you have someone who knows what they are doing. To that end, it is important to get a stakeholder on board who has the responsibility of growing your business. Depending on the size of your company, you might consider getting an additional stakeholder who has the responsibility of day-to-day operations. This way, everyone will be involved in the growth of your business and no one will be left out of the loop.
The above guidelines will get you off to a great start. From there, you can develop additional techniques to grow your business.