In our experience, getting a “certified” marketing professional is fairly easy. All you need is a bit of time and a few dollars. The good news is that now there’s a free online certification program from Google that can help you get started.
Why Go Digital?
Despite the ongoing evolution of marketing and technology, some things never change. One of these unchanging truths is that marketing is a ‘people-based’ industry. This means that, at its core, marketing is about connecting with and understanding your audience. To be effective, you need to develop marketing strategies that speak to your buyers and, in turn, grow your revenue. The digital world is a great place to do this. In particular,
- online marketing
- marketing automation
- data-driven marketing
- growth hacking
- content marketing
Each of these areas is an essential part of the modern marketing toolkit. With the proliferation of mobile phones and the internet, all of these areas can be accessed by anyone from anywhere at any time. In the digital age, marketing is no longer limited to physical hubs like airports or shopping centers. Today, marketing happens online and on social media.
Getting a certification in any of these areas is a great way to begin your education and career. However, the real beauty of this program from Google is that it doesn’t require any previous experience. So, even if you’re totally new to digital marketing, you can still gain valuable knowledge and begin your career.
The Google Digital Marketing & Advertising Certificate
If you’re interested in marketing, then you need to take a moment and consider the Google Digital Marketing & Advertising Certificate. With this certificate, you will be able to gain valuable knowledge in digital marketing and advertising. Furthermore, you will be able to develop the skills necessary to begin your career in a marketing or advertising company. Here’s a short overview of what the Google Digital Marketing & Advertising Certificate can offer you:
- analytics and measurement
- inbound marketing
- seo (search engine optimization)
- content creation
- social media marketing
- email marketing
- pay per click adwords
These are all important areas in digital marketing and advertising. And, as a Google Certificate, the program covers all of the theoretical knowledge and practical application you’ll need to be effective in your role as a digital marketer.
How Does This Certificate Work?
Once you’ve decided to pursue a career in online marketing, the next step is to determine which certification to pursue. For most people, the Google Digital Marketing & Advertising Certificate will be a good choice. This certificate is one of the most popular free online marketing certification programs currently available. With hundreds of thousands of enrollees, the Google Digital Marketing & Advertising Certificate proves that there is a large market for people seeking to further their education in this area. Also, by integrating Google Adwords, you will be able to gain valuable experience and develop your skills while also earning a paycheck.
What’s In It For You?
So, as you can imagine, there are many benefits to earning the Google Digital Marketing & Advertising Certificate. First off, you’re paying for yourself. There is no cost associated with this certificate, which means you’re not wasting your time or any other resources. Also, with this certification, you will be able to further your education in a specialized area and gain valuable knowledge and experience. In the end, you’ll be able to make a much better decision about your career path and be more prepared for your role as a digital marketer. With so much uncertainty in today’s world, being prepared is never a bad idea.
So, as you can see, getting a digital marketing professional certification is easy and affordable. You don’t have to worry about whether or not you’ll be able to find a job. With the right training and education, you will be able to secure a job in a reputable company. Even if you don’t end up working in an advertising or marketing company, you will still be able to use the skills you learn to influence purchasing decisions or improve the effectiveness of marketing campaigns. Overall, getting a digital marketing certificate is a great way to begin your career and an affordable option for those seeking to further their education in this field.