People are constantly searching for ways to make their business stand out from the competition. If you are a digital marketer, you know that creating engaging content to attract potential customers is a must. However, attracting customers can be difficult – you need to capture their interest and keep them interested until the point where they make a purchase or sign up for your email list.
What happens often is that businesses hire talented marketers who then use paid tools to help them produce content. This is where things can go wrong. Why? Well, because oftentimes these paid tools have very restrictive policies that prevent experienced marketers from using them effectively.
If you’re looking for a fully featured and free digital marketing platform, then check out HubSpot. We’ve been using this tool for a while now and have found it to be extremely valuable. Not only do they provide a robust feature set for free, but they also encourage users to develop their skills. We were able to do this through HubSpot University, a certification program that teaches you the various aspects of digital marketing, including SEO, email marketing, content curation, and more. We were also able to extend the learning experience by using Quizlet, which actively helps you learn as you go. Through these two platforms, we were able to develop our skills and truly understand what is entailed in creating high-quality content for online marketing. This is why we believe that HubSpot is the best free online digital marketing certification available today.
Why Should You Get Certified?
As a digital marketer, you know that marketing automation, website audits, and SEO are all important aspects of maintaining a healthy website. However, you should also be aware that these technologies are constantly evolving and changing. Oftentimes, traditional SEO methods, for example, can get heavily penalized by search engines.
In order to keep up with the constantly evolving world of digital marketing, you need to continuously educate yourself. With a certification from HubSpot, you can rest assured that you’re learning the new skills required to succeed in this ever-changing field.
What Will You Learn From The Certification?
The HubSpot certification program is very extensive and covers everything from marketing management to analytics and measurement. However, what will you specifically learn from this program?
The digital marketing field is constantly changing and evolving, and with the rise of marketing technology, this process is becoming increasingly digital. What this means is that there are new tactics, tools, and strategies emerging all the time. An essential part of your certification is dedicated to taking care of this. You’ll learn how to effectively use marketing technology and analyze the results of your campaigns. This will allow you to continuously improve and determine the effectiveness of your campaigns, whether they’re on your own website or through an online marketing agency.
What Are The Prerequisites For The Certification?
In order to complete the HubSpot certification, you’ll need to have access to a computer or mobile device. You’ll also need to have a good Internet connection. Finally, you’ll need to have a PayPal account, as the testing platform will expect you to pay for your courses with this method of payment.
All of these requirements are necessary in order to complete the certification. If you meet them, you’re good to go and can begin your quest to become a certified marketer.
How Much Does It Cost?
The various courses and certifications offered by HubSpot range in price from free to $497 per month. However, since this is a free educational tool for marketers, you should not expect to spend much money. There are also a few limited-time offers that you can take advantage of, which will save you money if you decide to pursue this certification.
When Can You Complete The Certification?
All of the courses and assignments can be completed at your leisure. However, you’ll need to follow a specific schedule in order to complete the final project. The good news is that after you’ve completed the final project, you’ll have 36 hours to submit your certificate. This is more than enough time to complete the entire process.
To begin with, you’ll need to register for the program. This is pretty easy and takes less than 5 minutes. You’ll then have to select a specialization, which we recommend you do carefully. After that, you’ll have to set up your profile, which consists of your email address and a password. You’ll then have to confirm your email address, and you’re good to go. From there, you can start taking the course, which are conveniently available on your mobile device.
The Overall Rating Of The Product
With all the competition in today’s digital world, it’s essential that you find a way to stand out from the crowd. Since we’re reviewing a tool for marketers, it’s essential that we take this into consideration. The good news is that we believe that HubSpot is an incredible option, and based on our extensive testing and experience, we give it an overall positive rating.
The various aspects of marketing, such as SEO, PPC, and email marketing, are all important, but ultimately, it’s all about content and the ability to attract potential customers. With HubSpot, you’ll be able to create amazing content that is both relevant and engaging. This, in turn, will allow you to effectively use all the various platforms, including email, website content, and social media to attract potential customers, develop their interest, and ultimately, grow your business.