5 Best Free Online Courses for Digital Marketing – Online Marketing Academy

One of the biggest challenges of a digital marketer is acquiring the right skill set. There is a wealth of information online, but how can you be sure that you are learning something that is both relevant and useful to your role?

Fortunately, there are five excellent online courses for you to consider if you want to beef up your digital marketing knowledge-base.

5 Best Free Online Courses for Digital Marketing

We have curated a list of the best free online courses for Digital Marketing, and we are confident that you will benefit from taking one or more of these courses.

From humble beginnings in New York City, the United States, SEO (search engine optimization) is the practice of getting traffic from online search engines like Google and Bing to your website.

SEO is a form of online marketing that can be used to promote products and services on the World Wide Web via organically optimized content, such as blog posts and webpages.

The organic search results are the ones that appear on the search engine results page without the help of paid advertisements.

White label SEO, on the other hand, is a form of SEO that can be used to optimize a brand’s web content – including websites, blogs, and social media platforms – without the need to disclose or use the brand’s name in any way.

An effective SEO strategy can drive organic traffic to your website and allow you to convert this traffic into paying customers.

Search Engine Algorithms is a certification that you can achieve if you successfully complete the Google AdWords Search Marketing Training. The certification validates your expertise in implementing search engines and pays you cash to help your employer create better marketing content.

Although SEO deals with traffic and paying customers, it is an integral part of a digital marketer’s skill set.

1. SEO Essie – Search Engine Optimization (SEO)

This SEO course by SEO Essie is a beginner-friendly introduction to the field, designed for those who have no prior knowledge of SEO.

SEO Essie is a certified SEO agency that was co-founded by Rodolfo Antunes and Robert Greenberg in 1999. Since then, the company has grown to over 220 employees, with office locations in New York City and São Paulo.

Their SEO services are currently handled by over 40 specialists, who work with their clientele to implement effective SEO strategies that increase a client’s traffic and sales.

In this SEO course, you will learn the foundations of search engine optimization, including how to develop a keyword strategy, create content that will rank well, and measure the results of your efforts. You will also get a glimpse of the advanced techniques used by SEO agencies around the world, including title optimization, link building, and more.

2. SEOConsult – Search Engine Optimization (SEO)

If you are looking for an intermediate-level course to build on from the basics, check out this SEO course from SEOConsult.com. With this certification, you will be able to implement an effective SEO strategy for small businesses. As a digital marketer, you will be responsible for generating quality leads for companies and organizations.

You will learn how to plan and prepare a website for SEO, as well as the various metrics that can be used to determine the effectiveness of your SEO strategy. This includes keyword research, link building, and content creation.

3. Search Engine Marketing – Search Engine Optimization and Search Marketing

This search engine marketing (SEM) course by Google is a comprehensive introduction to the field, designed for experienced marketers who are looking to gain a better understanding of SEO and SEM.

SEM includes a mix of SEO and content marketing, and focuses on generating leads and driving sales via paid advertising using search engines. This includes everything from SEO to PPC (pay per click) for display ads. You will learn about the entire SEM framework, including how to measure the success of your strategy.

4. Google AdWords – Search Engine Marketing (SEM)

If you have a company or brand that you want to promote, this Google AdWords SEM course is for you. With this certification, you will learn how to effectively use the Google AdWords platform to target key audiences, conduct keyword research, and track the performance of your campaign.

You will learn how to create and manage a Google AdWords account, as well as the basic functions of Google Analytics, which you will use to track the success of your campaign.

5. Integrating Google Ads & Analytics With Salesforce

If you are already using Google Ads and Analytics, why not further integrate the two platforms? With this certification, you will learn how to link your Google Ads and Analytics accounts, setting up automated workflows so that you can easily track the performance of your ads and get insights into how these campaigns are performing.

You will receive a detailed walkthrough of the configuration process, as well as a downloadable sample campaign that you can implement in your own environment. You will also get access to a live chat community where you can get support from experienced Google AdWords users.

What is the best free online course for digital marketing?

If you are looking for a one-stop-shop for information on the topic, then check out this roundup of the best free online courses for digital marketing.

Each of the five courses listed above is excellent, and each one will give you a solid foundation for becoming a successful digital marketer. If you are serious about growing your skills and learning what it takes to become a high-performing marketer, then consider one of these five courses. You will not be disappointed.