So you’re interested in learning how to market online, but don’t want to spend thousands on a marketing program that doesn’t teach you how to market for free? You’ve come to the right place! Here we’re going to tell you about some of the best online digital marketing courses for free, which you can take to learn the ropes without having to break the bank.
Introduction To Digital Marketing
Do you want to learn about the inner workings of digital marketing? Perhaps you’ve recently got interested in trying your hand at online marketing, or are just curious about the industry. Whatever the case, you’ve come to the right place! In this section of the article, we’re going to introduce you to the world of digital marketing and help you decide if this is the right industry for you.
What is Digital Marketing?
If you’ve ever been to the supermarket, you may know that shopping online for groceries is now common practice. In the same way that supermarkets adapt to customer behavior and trends, digital marketers adapt to changing technologies and consumer preferences to ensure that their campaigns are effective. This may include things like SEO (search engine optimization), which improves a site’s visibility in search results and encourages potential customers to click through to your website. It may also include things like PPC (pay-per-click), which you can use to advertise on social media sites like Facebook and Instagram.
Is Now The Right Time To Get Into The Business?
Every industry, product, and market changes to stay relevant and attract potential consumers. One such example is the rise of mobile shopping. Despite being a relatively new phenomenon, mobile shopping has proven to have a significant impact on the world of retail. Why? Mobile phones provide quick and easy access to information, offering consumers the chance to explore products and compare prices without having to spend hours going from store to store. Essentially, with mobile phones, consumers have the power to discover products and make purchases much more easily.
Now may be a good time to get into this line of work if you’re looking for flexible hours, since companies like Google are looking to expand their businesses into the healthcare sector and pharmaceutical industries are on the lookout for highly skilled employees.
The Basics Of SEO
If you’re just getting started, it’s a good idea to familiarize yourself with some basic SEO terms before diving in. If you’re looking for a place to start, here are some good, free resources:
- Wondershooters SEO guide
- Google SEO for beginners
- Search Engine Optimization For Dummies
To optimize a website for search engines like Google, you need to incorporate certain keywords, or phrases, into the content on your site. Adding these keywords in the right places will make your site much more visible and accessible to potential customers who are looking for your products or services. For example, let’s say you’re selling shoes online. If you want to target people searching for “shoes,” you can add these keywords to the heading and content of your website’s shoe-related pages. You might add “shoes,” “buy shoes,” or “where can i buy shoes” to your page’s content.
Search engines like Google love content. The more unique and informative the content on your site, the more likely it is that Google will reward you with higher search rankings. One important thing to keep in mind is that Google is a search engine, so it tends to favor content that is both timely and relevant. If you want to improve your site’s search engine optimization, create content that is both relevant and timely. This way, you’ll increase the likelihood of online shoppers finding your website when they search for products or services like yours.
The Role Of Social Media In Marketing
In the same way that mobile phones provide easy access to information, social media platforms like Twitter and Facebook allow for easy sharing of content. This content may include status updates, photos, or videos that users create and share with other users of the platform. These social media platforms essentially function as virtual communities where people with shared interests can come together to discuss topics that are of interest to them.
The advantage of social media platforms is that they’re open to everyone, so you don’t have to worry about reaching only certain groups of people. When someone decides to follow you on Twitter, for example, you’ll be able to see their every update regardless of whether you’ve chosen to follow them or not. This is important because not all of your potential customers will be found by you through traditional means (i.e. searches). But with social media, everyone has a chance to find you.
Paid vs Organic Search
If you’re looking for quick wins in your SEO efforts, you can try out paid search. This refers to the practice of paying for ads that appear alongside search results. When a consumer performs a search, they’ll see some results that are paid for, and others that are organic (i.e. the websites that the search engine chooses to list based on their own criteria).
Paid search is popular among business owners due to the fact that you can test different keywords and adverts quickly and easily. If you’re looking for a place to start, you can try out Google Adwords. With paid search, you only have to focus on getting clicks, which can be relatively easy. Once you have enough clicks, you can analyze the results to see which keywords and adverts delivered the most traffic.
Saving Money Through Coupons And Promotions
Saving money is always a good idea, and you can certainly cut costs by becoming a digital marketer. One way to save money is to use coupons and promotions. If you’re not familiar, coupons are special discounts that you can print out and bring to a store to save you money. Often, savings may be combined with a promotion, which means that you have to wait for an offer to be activated before you can use the coupon. But if a promotion is something that you can enter into the system and save money on without needing to ask, that’s what you should do.
For example, let’s say you’re a clothing store and you want to offer your customers a 20% discount. You can set up a coupon code “FREECOLOR” and have it printed on small signs that you place inside your store. When a customer makes a purchase with that code, the system will recognize it and apply this discount.
This is a very easy way to save money, especially if you have a lot of clothing store visitors. Since the signs are simple and cheap, you can place them in visible areas inside your store. But more importantly, customers will appreciate the offer and may even tell others about it.
Where Can I Find Salaried Positions?
If you’re looking for salaried positions and want to try your hand at marketing, you can take your pick from a variety of industries. Some of the more popular ones include:
- Digital Marketing
- Product Creation
- E-Commerce
- Social Media
- Search Engine Optimization (SEO)
- Online Advertising and Marketing
Since digital marketing is a new field and since it requires a knowledge of different platforms and tools, you can find job opportunities in all sorts of places. But keep in mind that some of these positions may require you to relocate, depending on the company’s location.
If you’re looking for digital marketing job opportunities near you, you can try out Monster, which is the largest human resources platform for jobs. Or, if you’d like, you can browse through the 80,000+ job posts that are posted on a daily basis on Seek, Monster’s career site. Don’t forget that you can customize the search results to show you only jobs that are relevant to you.
Final Takeaway
If you’re still reading, congratulations! You’ve made it all the way to the end. Now that you have a better understanding of what digital marketing is and the basic principles that are required to succeed in this line of work, you can decide whether or not this is the right industry for you. Remember: you can always go back and learn more if you want, and who knows – maybe one day you’ll find yourself in charge of a whole department!