In today’s world, digital marketing is constantly changing. New platforms emerge, while old ones fade away. What works for one piece of marketing content may not work for another. To keep up, you need to be able to experiment with different approaches and compare results. That’s why we’ve decided to create this guide; to identify the best fonts for online marketing so you can experiment and see what works best for your campaign.
Which Fonts to Use for Your Marketing Campaign?
Let’s begin by tackling the most important question: which fonts to use for your marketing campaign?
To create a list of the best fonts for online marketing, we’ll first need to identify what makes a good font for digital marketing. A good font will have several elements that make it suitable for online use. It will look good, display well, and have a good readibility when displayed on a website or mobile device.
These are the three pillars of a good digital marketing font. The first element we’ll look at is appearance. What does the font look like? Is it bright and eye-catching or dark and foreboding? The second element we’ll examine is how it reads when displayed on a website or mobile device. Does it look like it was designed specifically for digital marketing? Does it look like it was designed for a newspaper or magazine? The last element we’ll consider is how well it represents your brand. Does it match your overall marketing message? Is it sophisticated yet simple?
With these three factors in mind, let’s get to the list of the best fonts for online marketing.
The Definitive List of the Best Fonts for Online Marketing
So how about those fonts then? Let’s begin with one of the most popular fonts in the world, the Arial. We all know what this font is, as it’s the default font for Apple devices like the iPhone and Macs. Its bright, cheerful design makes it the perfect choice for kids’ blogs or online shops that sell fruit and bike accessories.
This font is excellent because it looks good across all platforms. It has a relatively high readability because it’s designed with a variety of font sizes and weights in mind. What’s more, it has a multi-language support, which allows you to display text in various languages.
Arial is probably the most popular font in the world, so it’s pretty easy to find a free version that you can use for your own purposes. Of course, you don’t need to limit yourself to just one font. You can use a mix of fonts to add variety to your design.
The Subtle Yet Important Difference Between Verdana and Arial
You may have heard of the Verdana font, as it’s the default font for many browsers. Like Arial, Verdana is another popular, multi-purpose font that works well across all platforms. What sets these two fonts apart is their weight; Arial has a bolder, more striking appearance than Verdana. While they have a high degree of similarity, Verdana is a little lighter, making it a better option for body copy.
Here’s a quick side-by-side comparison of these fonts:
As you can see, Verdana is a little lighter, making it a better option for body copy. Because of its striking appearance and high readability, Verdana is the perfect choice for splash pages, creative headlines, logotypes, and social media buttons. It also works well for display in signatures.
On the other hand, Arial is the perfect option for headings and body copy in printed material, as it has a much more elegant look. Make sure you keep this in mind as you consider which one to use in your own projects.
To Bold Or to Subtle?
Let’s examine the two opposing viewpoints on this question. From a marketing standpoint, you might think that bold fonts are the way to go. After all, wouldn’t it be great if you could grab a customer’s attention with an attention-grabbing, splash font?
Well, sort of. From a creative standpoint, you might think that subtle fonts are the way to go. For example, if you’re designing a brochure or looking for a corporate identity, you might want to consider using a sans-serif typeface (no serifs, or small amounts of serifs) with a very thin or no weight (the thinnest you can get away with—usually no more than a couple of weights).
The main reason why you might want to consider using a thin font is to make your text look closer to the reader. When you use a serif font, even if it’s the same size as your sans-serif font, it will seem like you’re at least a couple of points (or pixels) farther away. As a general rule of thumb, whenever you have a choice between serifs and sans-serifs, go for the sans-serifs. This will help make your text more readable. It will also make it fit better with today’s web design trends.
The Best Fonts for Online Marketing Are Available for Free
Now that we know the importance of finding a good font, let’s take a look at the best free fonts for online marketing. There are several options available for download, all with their perks. Some of these fonts are great for displaying large quantities of text within a limited space. Others are designed for display on the web. Still others are best used for headlines or branding.
If you’re looking for a free font that’s specifically designed for displaying on the web, check out Avenir Next. This is the next generation of the popular Avenir font, and it’s been around since 2006. It features a more modern and sleek design than its predecessor. In addition, the italics and bold versions of the font are extremely clean and easy to use. And thanks to its open source license (Apache 2.0), you’re free to use it for your own purposes.
If you’re looking for a more traditional font, check out Courier Prime. This is one of the most popular and best-selling fonts in existence, first released in 1946. It retains most of its original charm despite its advanced age. Most people use it for headlines and branding because of its classic look. It features what’s known as a full-fledged italic block, allowing you to create beautiful typography.
Try Out Some of the Best Free Fonts for Online Marketing
Now that you know the importance of finding the right font for your marketing campaign, it’s time to try out some of the best free fonts for online marketing. The above fonts are all free and open source, which means they’re available for anyone to use. In addition to the above, here’s a short list of some more free fonts that you might want to check out:
– Open Sans, a sans-serif font designed by the excellent team at Typewitive. It features a relatively thin design that makes it look slightly more modern.
– Josefin Sans, the Latin-based sister font of Open Sans. As the name suggests, this is a light, sans-serif typeface designed by the Danish company, Typecast. It was released in 2016 and has been gaining a lot of popularity ever since.
– Satisfy, a geometric sans-serif font designed by the excellent designer, Brandon Spraggett. Its narrow design is ideal for use in headings and slogans.
– Gentium, a sans-serif font designed by the Linotype company. It was released in 1954 and is one of the most popular and best-selling fonts of all time. Like many other fonts from the Linotype family, the design is sharp and simple, yet sophisticated enough for use in advertisements and branding.
As you can see, we’ve covered a lot of ground here. Learning how to choose the right font for your marketing campaign is an important part of digital marketing. Once you have the right font, the rest is history.