Most websites today are created using HTML and CSS. While these are necessary foundations to have in place, taking the time to find a suitable theme can significantly increase your web presence and optimize your website’s user experience.
After all, it’s not about the technology that you use, but how you make use of it. And perhaps more significantly, it’s about the people you attract to your website.
In today’s digital world, having a well designed website can significantly boost your search engine rankings, attract new customers, and encourage existing ones to engage with you on your website.
So whether you’re just getting started with a simple website or you’re looking for ways to take your website to the next level, there’s a theme for you.
Clean & Minimalistic
An elegant theme is often referred to as “clean” and “minimalistic”. These are desirable qualities in a theme, as they create a fresh, uncluttered impression on the reader.
The reason behind this is simple. When potential customers visit your website, they want to find simple and easy-to-use information about your products or services. Minimalism and cleanliness in a theme increase the likelihood of the customer having an easy-to-use, pleasant experience on your site.
A good example of an elegant theme is the Minimalist Theme by Beaverton. This theme is suitable for a range of platforms, is built using tried and tested methods, and above all, is very easy to use.
To take your marketing efforts online, you can use various tools to create a website. Regardless of which platform you choose – whether you use WordPress, Shopify, or some other solution – having a suitable theme is essential to having a professional-looking website.
For example, if you’re using WordPress, you can take advantage of the fact that this is an open-source platform to find and install a suitable theme. Or if you’re using Shopify, you can find and apply a compatible theme to your website.
Another important quality of a good-looking, sophisticated theme is full responsiveness. As the name implies, a fully responsive website adjusts its layout and functions to fit any screen, whether it’s a smartphone, tablet, or desktop computer monitor.
With a fully responsive website, your visitors can browse your site on the device of their choice and have the content adjust seamlessly to fit. In other words, a visitor on a smartphone can click on an article and have the text expand to fill the entire page, or visit your site on a tablet and have the content rearranged to fit the larger screen.
For example, if you have an e-commerce store, having a responsive theme that adjusts to show product images in a small device-friendly size and then expands to fill the entire screen when viewed on a larger device is essential. In this case, the theme’s responsiveness makes the website look as good as new, even when viewed on a large monitor or television set.
Tasteful Use Of Fonts
A tasteful use of fonts is also important in making a website look sophisticated. In general, a large number of fonts can cause an unorganised jumble on a website, making it look less professional and even a little bit humorous. For example, a sans-serif font (in other words, a font that doesn’t have serifs, or small lines at the end of each character) like Arial can cause serious damage to your website’s appearance. In fact, using this font can make your site look almost amateurish!
On the other hand, a serif font (in other words, a font that has serifs, or small lines at the end of each character) like Book Antiqua can make your text look more sophisticated. Naturally, the right font is essential to making your website look elegant. In this case, make sure that your chosen font is both safe and elegant, and that it compliments your chosen logo and colour scheme.
Animation & Illusions Of Depth
Animate or video elements can also be used to create an illusion of depth in your designs. In other words, by displaying a video presenting a 3D scene, you can trick the viewer into thinking they’re seeing something more realistic. This can add a sense of depth to your website or online store, and make it more appealing.
For instance, if you want to promote an online retailer of luxury goods, you can use video or animated elements to simulate the feeling of being enmeshed in a three-dimensional space, where you can actually feel what the product is like.
In a nutshell, using video and animation effectively can add a sense of realism that makes your website more appealing. It’s always good to experiment with different techniques to see which ones work best for your site.
Clean Code & Minimal Documentation
Code that is well documented makes it much easier for other programmers or designers to work with. Naturally, when other people try to work with your code, they will need an easy-to-follow guide to properly utilize it. Therefore, keeping your code clean and well documented will make it easier for other programmers to work with it effectively.
As a general rule, try to create smaller pieces of code that are easier to follow. Also, write unit tests for your code, so you can verify that it functions as expected and will not violate any known guidelines. When maintaining and expanding the code, it’s essential to keep track of what’s changed and why.
Search Engine Optimisation
As the name implies, search engine optimization (SEO) is the process of optimizing your website so that it appears high on result pages of major search engines, like Google.
To achieve high search engine rankings, you need to follow Google’s guidelines and use proven techniques to increase your website’s chances of appearing on the first page of search results.
Nowadays, there are tons of tools and resources available to help you design a website, but very few that are dedicated to helping you with SEO. One of the best-known and most-used tools today is Google’s free website auditor. This tool can help you discover and fix various issues with your site, from an incorrect meta description to a badly designed navigation or logo.
Google’s website auditor can also help you verify the keywords used in your content and analyze the performance of these keywords on global and local search engines. Essentially, this is a tool made for verifying your website’s SEO performance and for helping you find and fix any issues that might be interfering with your SEO efforts.
A Bit About Design
Now that you have a better idea of what an elegant theme is, you can move on to discussing the various design aspects that might make your site look more professional.
As a general rule, make sure that the colours you choose for your theme work well together, and that they compliment one another. Also, pick a simple and sleek colour scheme with a few accent colours to make your site look more professional.
When adding a design element to your site, don’t just use any old element from Google. There are specific designers’ guidelines that you need to follow when incorporating a design element into your site. For example, the colour, shape, and style of your chosen fonts must match the design element’s overall look and feel.
Additionally, make sure that the text and other items on your site blend in with the design element. If they don’t, the overall look and feel of your site can seem a bit jarring. Of course, this is a stylistic choice and you can always go against the grain of a design element to give your site a unique look.
If you’re interested in learning more about SEO, you can check out these helpful guides: