There are many reasons why you might want to study digital marketing. You may be interested in the field as a way to further develop your career or looking at it as a possible stepping stone to a different career. Perhaps the most appealing part of a digital marketing program is that you can learn this exciting new industry from the comfort of your home. There are numerous accredited online marketing degree programs that you can gain this qualification from. This article will talk you through the best digital marketing classes online, so you can make the right decision for your future!
Digital Marketing Specializations
If you’re deciding which course to study, you’ll obviously need to consider what specializations you might be interested in. There are many different options to choose from, including:
- Digital Marketing Analytics: The course covers the analysis of various media channels and marketing programs to determine the effectiveness of marketing campaigns and determine what types of content performs best in what situations.
- Digital Marketing Strategy: The coursework for this specialization includes gathering marketing data and analytics, developing a solid framework for strategy, and analyzing competitors to discover marketing trends and best practices.
- Digital Marketing PR: This is a brand new specialization geared towards those looking to advance their career in public relations. It focuses on developing your writing and communication skills while also learning the ins and outs of PR.
- Digital Marketing Management: The specialization for this course covers all aspects of marketing including strategy, analytics and measurement. A good marketing manager should have the ability to drive effective marketing action and performance from strategy through to execution.
- Digital Marketing Marketing: Similar to the previous course, this specialization is for those wanting to advance their career in marketing. It aims to equip you with the skills needed to be a confident marketer who can effectively manage their own workload and prioritize tasks.
- Digital Marketing & Analytics: Similar to the previously mentioned specialization, this one also looks at marketing analytics and measurement as well as how to integrate both marketing and analytics into your strategy and execution.
- Digital Marketing & Analytics Internship: As part of your degree you’ll need to complete a number of hours of work experience. In addition to learning the theory, you’ll be expected to work on real world projects that will assist you in developing your skills. Not only does this give you valuable training but the companies you work for will appreciate your efforts. After you graduate you can look for a marketing internship with one of the many marketing agencies in your area. Many of these agencies offer a graduate level program to their students as part of their training, so make sure you check this out too!
As you can see, there’s a wide variety of specializations to study in digital marketing. If you’re looking for a career in marketing, you’ve certainly come to the right place!
But which one should you choose? That’s a difficult question and one that you should ask yourself. Do you want to specialize in marketing analytics or strategy? Do you want to focus on digital marketing PR or marketing communications? To help you make the right decision, let’s consider the importance of each specialization in the digital marketing world. We’ll then go through each one and explain what makes it special.
Those looking to study analytics will certainly find this a popular choice. Not only is it a rapidly growing industry but the understanding of marketing analytics is seen as a necessary step towards being a good marketer. Analytics can be used to examine consumers’ behavior, measure the effectiveness of marketing campaigns and strategies, and much more. It is therefore essential that those seeking to advance their careers in marketing choose an accredited analytics program. Luckily, there are plenty of specializations in analytics to choose from. You can study traditional analytics such as marketing analytics or digital analytics, with each one being extremely specialized in terms of the knowledge and skills you will learn. Some of the most reputable and popular analytics degrees available online include the following:
- Marketing Analytics: Learn how to analyze various data sets such as sales, conversion, and behavioral data to uncover patterns and gain important insights into your marketing campaigns and strategy. You’ll cover topics such as marketing research, data mining, trend analysis, and practical applications.
- Digital Marketing Analytics: This is most likely the most popular specialization in the list above. The course covers all aspects of marketing analytics including traditional (e.g. marketing research, data mining, etc.) and digital analytics (e.g. behavioral analysis, web analytics, app analytics, etc.). A good marketing manager should be able to integrate both types of analytics into his or her strategy and performance.
- Data Journalism: If you’re interested in reporting and investigating on data-based stories then this is the specialization for you. It teaches you the importance of getting your facts straight and ensuring that your reports are factually accurate. You’ll learn how to gather and analyze data, and how to develop compelling stories using that data.
- Online Marketing Analytics: Learn to apply analytics to the online world. You’ll study data gathering, evaluation, and reporting as well as the theory of marketing analytics. Additionally, you’ll learn how to set up Google Analytics accounts, track relevant metrics, and draw conclusions from your findings.
- Multivariate Analysis: Learn how to analyze multiple variables at once using linear and logistic regression. This is essential if you’re looking to conduct marketing research, or if you want to optimize a campaign or strategy based on several different variables.
- Digital Marketing Analytics: This is an advanced course specifically designed for marketers who want to further specialize in analytics. It covers a variety of methods and provides a strong theoretical foundation along with practical experience.
As you can see, the analytics specializations available online are quite comprehensive, covering a wide range of topics. It’s therefore ideal for those seeking to further their education in the field. And with most of these courses being accredited, you can be sure that you’re learning from the top experts in the field.
Those seeking a career in strategy should really consider himself or herself lucky, as the field is highly in demand and seeing a constant rise in popularity. Why? Simple, good strategy can make or break a company, especially in today’s world of constant change and digital complexity. Strategy helps business owners, marketing executives, and C-level executives make more informed decisions regarding pricing, marketing, and product design. It also helps prove the importance of marketing and branding, and the value they bring to a business.
If you’re looking for a career in strategy, you’ve come to the right place! There are numerous accredited strategic marketing management programs available online. To name a few:
- Marketing Strategy: Learn how to develop a marketing blueprint describing your brand, marketing approach, and goals. You’ll learn from both theory and practice, and be expected to develop a marketing strategy for a real-world business.
- Operative Strategy: This degree is a blend of marketing and strategy, providing you with the knowledge and skills needed to develop a marketing strategy. It also equips you with the tools necessary to implement that strategy.
- Global Marketing Strategy: This is an intermediate to advanced course. It aims to provide you with a complete understanding of marketing and the various ways it can be applied.
- Strategic Marketing Management: This is an intermediate to advanced course. It aims to teach you the theory and practice of marketing strategy and management. You’ll do this through both lecture and discussion-based classes as well as by undertaking a variety of real-world projects.
As you can see, there’s a wide range of strategic marketing management degrees available online. You should not only study what you are interested in, but also think about what you need to achieve your career goals. After all, the field is always expanding and changing, so you need to stay ahead of the curve if you want to make the most of your studies!
Why Study Digital Marketing
Let’s revisit why you might want to study digital marketing. As we mentioned above, there are many different reasons why you might want to pursue this field. Here are some more:
– The field is expanding. According to the global market research firm, Research and Analysis, Inc. (part of the International Data Group), the global digital marketing market was valued at US$18.9 billion in 2021 and is expected to grow to $26.8billion by 2027.