If you’re looking for a career in marketing, there are plenty of options available to you. However, before you begin applying to any marketing-related jobs, you should consider seeking certification. Not only will this give you a leg up on the competition, but it will also help you define your career path clearly.
Here’s a list of some of the best online marketing certificate programs available to help you get started.
1. Foundations of Online Marketing (FOM) from the American Association of Advertising Agencies (4+ years)
Founded in 1911, the American Association of Advertising Agencies is one of the world’s largest advertising trade associations. They are also quite progressive when it comes to marketing education, and they offer a 4-year specialisation in Online Marketing that is jointly accredited by the Accreditation Council for Education in Advertising (4-year full accreditation) and the American Association of Advertising Agencies (4 years).
This program gives you a solid understanding of how to set up automated online marketing campaigns using Google Adwords, Facebook Ads, and other platforms. You will also learn how to use advanced analytical tools to evaluate your results and improve campaign performance. This is a must-have if you’re looking to enter the field. It offers both an entry-level and an advanced digital marketing certificate, with the latter being a more specialised option that typically takes one to two years to complete.
2. Integrated Marketing & Advertising Certificate (IMEAC) (2-3 years)
The American Association of Advertising Agencies also offers an entirely online version of its Integrated Marketing & Advertising Certificate. Ideal for those who want to work remotely, this program allows you to study anywhere you have an internet connection. You will study foundational elements of marketing, such as marketing analytics, marketing research, consumer behaviour, digital marketing, and advertising.
This certificate is also accredited by the Accreditation Council for Education in Advertising (4-year full accreditation) and the American Association of Advertising Agencies (4 years). You will learn to apply a life-cycle approach to marketing, integrating strategy, measurement, and research to build a complete marketing communications plan. You can opt to study the certificate in a traditional classroom setting, via live online teaching, or a hybrid of the two. This is a great choice for anyone who wants to gain a solid marketing foundation and doesn’t have the time to dedicate to a full-time program. The choice is entirely up to you.
3. Master of Science in Marketing (MSc) (2-3 years)
If you’re looking to further your education, there are plenty of options available to you, including a Master of Science in Marketing. This is a more specialised option that focuses on marketing analytics, with a particular emphasis on digital marketing and marketing analytics. You will learn advanced statistical techniques used for marketing research, including multivariate and advanced regression analysis, marketing attribution, marketing channel analysis, and marketing performance measurement. Along with academic instruction, you will complete an original marketing research project, and be required to present a research proposal and summary at the end of the program.
This is a great option for those who want to become a digital marketing specialist. With this degree, you are uniquely positioned to enter a variety of marketing-related jobs, including marketing research, marketing optimisation, and marketing analytics. This is also an option for those who are looking to gain a deeper understanding of the industry and want to become an expert in marketing.
4. Bachelors in Marketing (3 years)
The American Association of Advertising Agencies also offers a Bachelor of Arts in Marketing, which is designed for students who have an interest in marketing. This could be a great option for those who want to gain a general marketing education, or for those who want to pursue a more specialised marketing certificate. You will learn core marketing concepts and theories, including marketing analytics, marketing research, consumer behaviour, pricing, and competition. Along with academics, you will take part in hands-on workshops and projects to gain real-world experience and develop your professional skills.
5. Certificate in Digital Marketing (1 year)
For those who want to gain a Certificate in Digital Marketing, the American Association of Advertising Agencies has an entire online program available. Ideal for those who want to gain some additional marketing education, or for those who already have a marketing degree and want to specialise in digital marketing. This is a great option for those who want to gain a basic understanding of the role of digital marketing in today’s world. You will learn the theoretical and practical aspects of marketing across different platforms, including social media, search engines, and email.
This is a popular option for those who want to gain a marketing foundation and look to further their education in the industry. With this certificate, you are uniquely positioned to enter a variety of marketing-related jobs, including marketing research, marketing optimisation, and marketing analytics, among others.
Where Can I Study Marketing?
If you’re looking for a marketing school, you have a few options. The American Association of Advertising Agencies has two main campuses – one in Manhattan, New York, and the other in Chicago, Illinois. If you’re in the New York City area, you could also consider St. John’s University, the New York Film Academy, or the New York Fashion Institute.
Each of these schools offers a digital marketing program, and they are all accredited by the Accreditation Council for Education in Advertising and the American Association of Advertising Agencies. This means you can apply for financial aid if you’re eligible.
What Is A Digital Marketing Career Path?
If you’re interested in a career in digital marketing, you can expect to start your job search at the entry level. However, as you progress in your career, you will find that there are several different specialisations available to you. Here’s a list of some of the most in-demand roles in digital marketing: