In the course of any career, there are times when you’ll need to change direction. Having a rough idea of what you want to pursue, however, isn’t enough; you have to be able to show the world that you’re capable of doing the job.
The same can be said for those interested in pursuing an online marketing certification. You’ll likely have a good idea of which companies you want to work for after completing the online quiz below, but it’s still not enough. Once you’re done with the quiz, take a few minutes to think about why specific companies stand out. From there, you can begin your job search.
Let’s take a look at the top 10 companies for online marketing certifications, as rated by Workopolis.
If you’re looking for an introduction to digital marketing and online marketing, then HubSpot is a great place to start. HubSpot is a marketing automation platform that makes it easy to manage all of your marketing campaigns from one place. It brings all of your contacts, relationships, and interactions into one digital ecosystem where you can measure and analyze all of the activity.
Fuelling this growth is an extremely knowledgeable and supportive community that is always willing to help. They regularly host in-house training events as well as one-off webinars and workshops for those interested in learning more about the platform. In addition, they regularly host user groups throughout the year to provide a space for those interested in exploring the platform in more detail. Finally, they offer a lifetime access to their library of educational videos and a free trial of their software so that beginners don’t feel penalized for exploring the platform.
If you’re interested in pursuing an online marketing certification but don’t want to commit to full-time study, then HubSpot could be a great option. Their flexible working environments and remote-friendly culture make it an excellent choice for those seeking to balance work and life, as well as for those looking for a greenfield project.
Ranked #2 on our list of the top 10 companies for online marketing certifications, Accenture’s digital marketing division alone processes billions of marketing requests each year, helping advertisers, agencies, and brand marketers make smarter, more effective decisions.
What makes Accenture such an attractive place to work is not just their industry-leading certification scheme, but also their commitment to continuous learning and development. The majority of their employees participate in a formal learning and development program, called Accelerate, which provides participants with industry-recognized credentials (Accenture Learning Network – ACLN) and the opportunity to follow specialized training courses.
These courses cover a wide range of topics, including digital marketing, social media, and content strategy, so there’s something available to suit everyone’s interests. In addition to this, Accenture is also extremely accommodating when it comes to flexible working environments. If you’re looking for a progressive company that offers lots of opportunity, then Accenture should be high up on your list.
Another company that scores highly on our list of the top 10 companies for online marketing certifications is Google. The world’s foremost search engine is not a traditional learning environment, but that’s what makes it so special. It provides its employees with an ever-changing curriculum that is both extensive and extremely valuable. This is a place where you’ll learn everything from SEO to content strategy, and digital marketing is only a small part of it.
The main reason behind Google’s unique approach is that it wants its employees to remain curious and engaged with the ever-changing world of technology. According to a 2015 survey by the company, 83% of Google’s respondents stated that learning in an informal environment, such as through self-directed learning, helped them to maintain a positive and engaged work-life balance. In addition, 50% of those questioned said that this style of learning made them more productive at work.
If you’re looking for a place that will challenge you intellectually and allow you to develop professionally, then Google is the company you need to join. The environment is informal and collaborative, and new ideas and opportunities are embraced.
The #4 ranked company on our list of the top 10 companies for online marketing certifications is none other than Salesforce.com. It’s a company that’s not only famous for its CRM (Customer Relationship Management) software, but also for its training programs and certification exams. Just like with most other companies on this list, the digital marketing training offered by Salesforce is extensive and industry recognized.
This certification isn’t specific to one area of marketing, but allows you to understand the basic principles of marketing analytics, digital marketing, and marketing automation. Some of the areas you’ll learn about include customer behavior, marketing performance, and marketing strategy.
The nice thing about Salesforce is that the curriculum is ever-changing. This means that, even as a certified professional, you’ll still have a learning curve to experience. In addition, the platform allows for self-directed, independent learning, which is great for those seeking to further their education in a flexible manner or for those who want to double-check a specific topic or course before they make a formal presentation.
The #5 ranked company on our list of the top 10 companies for online marketing certifications is Intel. The chipmaker is a massive organization that’s still going strong after more than six decades. When you join the company, they put a lot of emphasis on your professional development, providing you with both unique opportunities and a challenging environment. Intel’s online marketing program is extensive and covers all of the basics of marketing, including SEO, paid advertising, and content strategy. In addition, it also has a reputation for being one of the most trusted brands in technology, so it’s always a safe bet that you’ll learn something valuable.
Like most other companies on this list, Intel is open to alternative forms of learning. While the majority of its employees learn traditionally, through coursework or instructor-led sessions, the company recognizes that there are plenty of individuals who learn better through reading, viewing videos, or using software. If you want a company that embraces the modern, innovative, and fast-paced world of technology, then Intel is the place to be.
The #6 ranked company on our list of the top 10 companies for online marketing certifications is Viacom. The media company is best known for its television stations, such as MTV, VH1, Comedy Central, and many more. However, it also owns several brands, including the Nickelodeon group of companies which includes Nick Jr., Teen Nick, and its own product label, Paramount Studios. You’ll find a wide range of jobs within Viacom, including marketing, advertising, sales, and program development. In 2015, Viacom’s Digital Marketing & Advertising team won the Best in Show award at the Clio Awards for its unique approach to customer engagement.
Like other companies on this list, Viacom encourages its employees to continuously learn and develop their skills. In fact, they have one of the most robust lifelong learner programs in the industry. One of the great things about this program is that it’s not only about formal education. It also provides employees with the opportunity to gain hands-on learning through work-based assignments. In addition, Viacom also offers a weekly newsletter with industry-relevant news and blogs, as well as live chats with subject-matter experts where you can quiz yourself on your weekly learning.
The #7 ranked company on our list of the top 10 companies for online marketing certifications is HP. The technology giant is best known for its printer and PC (Personal Computer) businesses, but it also makes extensive use of digital marketing, online marketing, and social media to attract and retain customers. For those interested in learning more about HP’s online marketing program, it’s one of the better-known programs in the industry and is highly regarded. The downside is that it’s quite expensive, but if you’re looking for a company that will further your education and allow you to develop your skills, then HP might be a good choice.
At HP, you’ll find a formal education isn’t necessary, but it’s highly encouraged. The company provides employees with an ever-changing curriculum that’s both extensive and extremely valuable. This is a place where you’ll learn everything from search engine optimization to social media marketing, and it’s all validating and recognised by reputable bodies, such as the International Association of Business Communicators (IABC) and the American Association of Advertising Agencies (4A’s).