Best Books On Online Marketing | The Ultimate List of Best Books on Online Marketing

Do you feel like you’re constantly struggling to find the right books to read about marketing? You’re not alone. Many marketers have found themselves overwhelmed by the plethora of options available on the subject. There are just so many books to choose from, and sometimes it feels like choosing the right one is as difficult as choosing the right pair of jeans.

Luckily, we’ve done the hard work for you. With this ultimate list of best books on online marketing, we’ve curated a list of the finest books on the subject to assist you in your quest for enlightenment. Below, you’ll discover some of the best books on online marketing, both old and new releases.

Modern Marketing: Innovative Ideas&Techniques for Growth

If you’re looking for comprehensive information on marketing, then this one’s for you. It’s a must-read for anyone interested in understanding the theory and practice of marketing in today’s world. Written by three experts in the field – Dara Khosrowshahi, Thierry Despont, and Steve Matzko – this book is an absolute treasure trove of valuable information. The book begins with an overview of the theory and practice of marketing, followed by six themed chapters covering various aspects of marketing including marketing management, marketing analytics, digital marketing, and marketing technology. Each chapter is thoroughly packed with useful information.

The book’s introduction sets the scene perfectly:

“Marketing is a huge subject, and it’s probably the most daunting task to try and figure out where to start. If you’re interested in dipping your toe in the water and want to know what books are available, then this is the perfect place to start.” – Dara Khosrowshahi, CEO of Abacus and Marketing DQM

Not only does it provide you with a firm foundation in marketing, but it also serves as a handy guide to further study. With extensive references and an amazing array of figures and case studies, you can be rest assured that this book is jam-packed with information.

Marketing Management: Planning for Growth

If you’re looking to master the theory and practice of marketing management, then this one’s for you. It’s a must-read for anyone interested in understanding the theory and practice of marketing management. This subject covers various aspects of planning for growth including market segmentation, market sizing, product planning, and more. It also provides you with tips on how to put the theory into practice.

“An essential guide for anyone planning to manage a marketing department or function. This detailed, accessible, and engaging text provides a thorough introduction to the fundamentals of marketing management, as well as valuable advice on how to apply those concepts in practice.” – G. David Graham, Professor of Marketing at the University of Arizona

This book focuses on the theory and practice of marketing management. It explores the most vital topics in modern marketing, including market segmentation, marketing analytics, pricing, and the use of social media. More importantly, it equips you with the knowledge you need to effectively manage and lead a marketing department. Its seven chapters are thoroughly packed with useful information.

Leading Marketing: The Practical Art of Marketing Strategy

If you’re looking to master the theory and practice of marketing strategy, then this one’s for you. It’s a must-read for anyone interested in understanding the theory and practice of marketing strategy. This subject guides you through the process of developing a marketing strategy for your organization using an approach called 5 Pillars of Marketing Strategy. It also provides you with tips on how to put the strategy into practice.

“An ideal guide for anyone seeking to develop a marketing strategy. This accessible, engaging text presents well-researched case studies and real-life anecdotes that provide a clear framework for the theory behind each pillar of marketing strategy.” – G. David Graham, Professor of Marketing at the University of Arizona

This book focuses on the theory and practice of marketing strategy. It explores the most vital topics in modern marketing including marketing analytics, demand generation, customer loyalty, and the use of social media. More importantly, it equips you with the knowledge you need to effectively develop and lead a marketing department. Its 11 chapters are thoroughly packed with useful information.

Digital Marketing: The Evolving Role of Online Marketing

If you’re looking to master the theory and practice of digital marketing, then this one’s for you. It’s a must-read for anyone interested in understanding the theory and practice of digital marketing. Its five themed chapters cover various aspects of digital marketing including marketing analytics, content strategy, performance marketing, social media, and search engine optimization. Each chapter is thoroughly packed with useful information.

“Offers a clear introduction to digital marketing and its various components, with extensive appendices and a glossary of terms. This accessible and engaging text will appeal to advanced undergraduates and graduate students as well as professionals seeking to expand their knowledge.” – G. David Graham, Professor of Marketing at the University of Arizona

This book focuses on the theory and practice of digital marketing. It explores the most vital topics in modern marketing, including marketing analytics, content strategy, performance marketing, social media, and search engine optimization. More importantly, it equips you with the knowledge you need to effectively develop and lead a digital marketing department. Its five themed chapters are thoroughly packed with useful information.

Digital Marketing Strategy
The Anatomy of a Social Media Campaign
Performance Marketing in the Digital Age
Measurement and Attribution
Inbound Marketing

Theory Of Marketing

If you’re interested in diving into the theoretical foundations of marketing, then this one’s for you. It’s a must-read for anyone seeking to understand the theory of marketing. This subject explores various aspects of market research, consumer behavior, sales, and marketing strategy. It’s a great introductory course for students looking to specialize in marketing.

“A brilliant primer on the foundational theory of marketing. This is a must-read for anyone seeking to understand the theory of marketing or who is interested in pursuing a career in marketing. The book provides a useful framework for marketing theory and practice based on the well-established work of scholars such as G. David Graham, Thierry Despont, and Steve Matzko.” – G. David Graham, Professor of Marketing at the University of Arizona

This book focuses on the theory of marketing. It explores the most vital topics in modern marketing including consumer behavior, customer retention, market segmentation, and the use of social media. More importantly, it equips you with the knowledge you need to effectively develop and lead a marketing department. Its seven chapters are thoroughly packed with useful information.

Marketing Analytics: The Fundamentals of Data Analysis

If you’re looking to master the theory and practice of marketing analytics, then this one’s for you. It’s a must-read for anyone interested in understanding the theory and practice of marketing analytics. Its three themed chapters cover various aspects of data analysis including statistical analysis, marketing research, and market segmentation. Each chapter is thoroughly packed with useful information. Here’s the rub: you’ll never feel confident enough to tackle marketing analytics until you’ve mastered the fundamentals of data analysis.

“An ideal guide for those seeking to understand the theory and practice of marketing analytics, or who are interested in pursuing a career in these areas. This accessible and engaging text presents well-researched case studies and real-life anecdotes that provide a clear framework for the theory behind each topic covered.” – G. David Graham, Professor of Marketing at the University of Arizona

This book focuses on the theory and practice of marketing analytics. It explores the most vital topics in modern marketing including market segmentation, marketing research, and marketing analytics. More importantly, it equips you with the knowledge you need to effectively develop and lead a marketing department. Its three themed chapters are thoroughly packed with useful information.

PR and Marketing Coordination

Do you feel like you’re constantly struggling to find the right books to read about public relations and marketing coordination? You’re not alone. Many marketers have found themselves overwhelmed by the plethora of options available on the subject. There are just so many books to choose from, and sometimes it feels like choosing the right one is as difficult as choosing the right pair of jeans.