Top 10 Online Marketing Books

There are plenty of fantastic books out there, but not all of them fit comfortably in your virtual bookshelf. With so much content streaming online, there’s no reason to limit yourself to one or two books on a particular subject when there are so many others that can be just as (or more) informative and entertaining.

Whether you’re looking for broad foundational knowledge or need a little more detailed information on a particular topic, these are the books you should look into getting your hands on.

The Art of Online Branding

Treat yourself. This is one book you don’t want to miss. If you’re new to the world of online branding, then this is a comprehensive guide to getting started. As the name would suggest, this book is all about branding your website, social media platforms, and email campaigns to gain trust and drive traffic to your business.

The problem is that a lot of business owners think that branding is an option and not a necessity. This mistake can cost you customers and make it hard to grow your business organically.

This book will help you avoid these risks by teaching you proven methods to build trust with your audience and make them want to do business with you. You’ll learn about the psychology of buying, the importance of branding, and how to build a brand that will stick.

Content Strategy: Planning for the Future of Content

The rise of the content creator. If you’re a business owner or marketer whose job is to create content that will engage, educate, and entertain your audience, then this is the book for you. This is a handbook for content strategists who want to develop engaging content for multiple platforms including blogs, social media, and emails.

If you’re looking for a one-stop-shop for all your content creation needs, this is the book for you. You’ll learn about attracting, engaging, and converting your audience using the principles of psychology and neuroscience. You’ll be able to develop a content strategy that will serve your business goals and satisfy your audience. Lastly, you’ll work through common content creation tasks to build a solid foundation for your future endeavors.

Digital Marketing: How to Promote Your Business Online

This is the handbook for anyone who is serious about taking their online marketing and growing their business through digital channels. If you’re looking for a comprehensive guide that will get you up and running fast with little to no tech knowledge, then this is the book for you.

Digital marketing is an all-encompassing term that refers to all the marketing and advertising efforts you make online. It includes everything from SEO to email marketing, and social media to PPC (Pay Per Click). If you’re new to this field, then this book is a great place to start.

If you’re looking to take your marketing online and grow your business, this book will teach you the basics of getting started with little to no tech knowledge. It will teach you the importance of SEO, how to choose a web hosting provider, and how to build your first website. From there, you’ll learn about gaining credibility online, creating email campaigns and social media accounts, and using analytics to track the effectiveness of your marketing efforts.

E-commerce: The Complete Guide to Building a Profitable Online Store

If you’re looking to take the plunge and start your own online store, then this is the book for you. Developing a profitable e-commerce store isn’t easy, but with a little bit of knowledge, you’ll be able to avoid many of the pitfalls that most new store owners fall into.

If you have an existing brick and mortar store and are looking to take your business online, this book is a must-read. You’ll learn the vital steps to follow in setting up your online shop so that you can hit the ground running and avoid common pitfalls. From choosing a suitable domain name to understanding online payment and shipping, this book will put you ahead of the curve.

Pricing Strategy: Determining How to Charge For Your Services

If you’re running a small business, chances are you’re already trying to figure out how to price your services. Most businesses fail when they don’t take pricing seriously and use rough guesses or outdated information. In this case, you’re better off learning from experts. Get the best info you can before you make your decision and you’ll be able to choose an effective pricing strategy that will give you the best chance of success.

This book is a must-read for anyone who is responsible for pricing their product or service. If you’re not sure where to start, this is the book for you. You’ll learn how to apply traditional marketing principles to determine your price point and how to choose a retail location that will give you the best chance at success.

Sales: How to Close the Deal

If you’re someone who is responsible for bringing in new business, then this is the book for you. This book will teach you everything you need to know about closing the deal, starting with research and development of your product or service, followed by marketing and sales. You’ll learn the importance of follow-up and the various methods you can use to close the sale.

If you’re looking to grow your business, these are the books you should read. They will give you the foundation you need to succeed in marketing and selling your products or services online. The choice is yours.