In 2020, marketing will be changing. Not only will customers have more options than ever before, but a lot of traditional approaches will be getting disrupted. Thanks to the pandemic and the subsequent economic impact, new opportunities will open up for businesses.
However, if you’re looking to build a solid foundation for your marketing efforts in the new year, you should focus on the following four books.
4 Books That Will Help You Be More Customer-Oriented In 2021
In 2021, many businesses will be reborn thanks to the COVID-19 pandemic. As consumers become more accustomed to doing business online, a lot of the old approaches to marketing won’t work as well. That’s why it’s imperative to reevaluate your marketing strategy and be more customer-oriented. Here are four books that will help you become more customer-oriented and adapt to marketing in the digital age.
1. Marketing To Millennials (Newmarketingnow.com)
One of the biggest challenges for any business is connecting with the right audience. It’s almost impossible to create a marketing plan that will resonate with everyone, and with so many digital doors open to you, that’s a dangerous pursuit. Fortunately, you don’t need to target every single person – you just need to connect with enough of them to make a difference.
That’s why the first step to effective marketing is understanding who your audience is. In 2021, more than half the population will be living in a country other than Australia, making them a massive market to tap into. According to the United Nations, there are currently 5.9 billion people living in countries where English is not an official language. With so many people looking for businesses that serve their needs, you can bet that plenty of people will have an opportunity to read your content.
2. The Ultimate Digital Marketing Guide (MarketingCharts)
In 2021, more than anything else, marketing will be focused on digital marketing. As consumers have shifted to working remotely and using digital devices, marketing will be adapting as well. That’s why it’s important to understand the basics of digital marketing. While there are many different approaches to digital marketing, generally speaking, it boils down to using digital technologies to connect with and communicate with potential customers. Thanks to platforms like Instagram, Facebook, and YouTube, consumers have never been more accessible.
If you’re looking to become more customer-oriented in 2021, it’s important to remember that not all digital marketing is created equal. Some platforms and methods are more effective than others. That’s why it’s important to understand which ones will work best for your business. Luckily, we have guidance in the form of The Ultimate Digital Marketing Guide. Written by MarketingCharts, the definitive guide to digital marketing will teach you everything you need to know about the field.
The authors of The Ultimate Digital Marketing Guide have put together an in-depth course that will take you from the very beginning to the very end of understanding digital marketing. The course will walk you through the steps to effectively building a marketing strategy, analyzing the results of your strategy, and improving your performance time and time again.
The course will introduce you to the tools and platforms that you need to succeed, including HubSpot and Google Analytics. It also covers the fundamental concepts of digital marketing including SEO, content marketing, and social media. By the end of the course, you will have a better idea of how digital marketing works and the role that each platform plays in an effective marketing strategy.
If you’re looking to succeed in marketing in the new year, it’s important to remember that the right tools and training can make all the difference. By taking the time to learn the basics, you will be able to move past simple marketing tactics and implement more effective strategies that will drive revenue. Make sure to invest in the tools that you need to succeed and have the training to learn how to use them effectively.
3. Marketing Essie: How to Create a Marketing Plan That Works (Entrepreneur)
Thanks to the pandemic, a lot of businesses have gone through an unexpected revival. Thanks to the opportunity to work remotely, many businesses have been able to drastically reduce their workloads and invest in new technology and marketing platforms. One such business is Entrepreneur magazine. Based in the United Kingdom, Entrepreneur was one of the few remaining traditional print magazines in a digital world. Now, with fewer people reading print magazines, they are looking to reinvent themselves and find new ways to engage with audiences.
They came up with a solution: virtual magazines. Available for digital download, Entrepreneur launched Essie, an interactive magazine that allows readers to engage with content through games, puzzles, and quizzes. While a lot of magazines have moved to a hybrid model where they combine digital and print content, Virtual magazine is fully digital, and the creators of Essie are looking to make a lasting impression on readers.
4. How to Become the Successful Independent Woman Entrepreneur That You Were Born to Be (Jillian Michaels)
While Entrepreneur magazine is focused on business, the role of a woman in business also continues to evolve. If you’re a woman entrepreneur looking to build a successful business, it’s important to look at the example of Jillian Michaels, an American fitness guru who became a self-made millionaire in a matter of years. She is the author of several best-selling diet and fitness books, including Make It Work, BODYLOVE, and YOU: The Owner’s Manual.
Michaels was born into a wealthy family and attended the exclusive Brown University. While there, she majored in economics and minored in psychology. After college, she moved to New York City to work in finance for some time before deciding to leave that corporate world behind and pursue a career in fitness.
In 2012, she founded her own company, My BMJ Exercise, which provides her with the flexibility to teach classes and camps around the world. Her wildly successful website JillianMichaels.com allows her to have a direct connection with her audience and sell her own products. Through her website and social media platforms, she has over 1.7 million followers and regularly posts recipes, food hacks, and workout tips.
In 2021, look to Jillian Michaels for inspiration as she makes her way to success. Just remember to harness your financial resources and use your network to grow your business.
Marketing To Millennials
If you’re a business owner or manager, it’s your job to understand the needs and wants of your customers. Once you do, you can craft marketing strategies to better meet their needs. Here are four tips to help you market to millennials.
1. Create Unique Value
According to HubSpot Blogs, millennials now make up the largest consumer demographic in terms of buying products and services online. This is a trend that is continuing with generations Y and Z. For businesses that rely on customers to generate revenue, it’s important to create unique value for your customers.
Millennials grew up in a world where everything was available online. Thanks to things like Google, YouTube, and TikTok, consumers have access to a wealth of information. When businesses try and use the same tricks and tactics that worked for generations before them, they typically end up falling flat. Thanks to the unique value that you provide your customers, they will remember you and come back for more.
2. Go Above And Beyond
According to HubSpot Blogs, millennials also value customer experience over price when deciding where to spend their money. That’s why it’s so important for businesses to ensure that their customers feel valued and that their needs are being met. When businesses go above and beyond to provide a superior customer experience, it will be reflected in their reviews and social media platforms. Thanks to things like A/B testing and multichannel marketing, you can constantly monitor and measure the results of your efforts to ensure that you’re providing the best possible experience for your customers.
3. Measure Your Success
Finally, measure the results of your marketing efforts. Without results, all of this marketing effort is in vain. Thanks to Google Analytics and other similar tools, you can track the results of everything that you do through digital marketing. Take the time to look at the data and see what’s working and what’s not. With hard work and determination, you will be able to find your sweet spot and hit your target audience with ease.