It’s safe to say that without a doubt, the internet has changed the way we do business today. Thanks to online marketing, which makes up the bulk of most online stores today, businesses can now serve customers globally, and across a variety of platforms, including mobile. If you’re reading this, I assume you’re either an entrepreneur or operating a business of your own. If that’s indeed the case, then you might be wondering why online marketing is so important for you and your business.
Here’s an in-depth guide to help you understand why online marketing is important for your business and how to make the most of your digital marketing strategy. So, let’s get started.
Why Online Marketing Is Important For Your Business
One of the biggest changes brought about by online marketing is the ability to target the right audience. Thanks to digital marketing, you can essentially have a laser attached to your finger, zapping potential customers in your niche, and those that you’re not even thinking of engaging with, out of the picture. So, if you’re looking to expand your reach and attract new customers, then why not try out a digital marketing strategy?
For most businesses, having a strong digital marketing strategy is a must. The good news is that there are plenty of courses online that can get you up and running with a game plan in no time. Just remember to be consistent, and measure the results of your efforts before you make any major changes. You can also test various channels and learn from which ones work best for your type of business.
The Growth Of Online Shopping
With the click of a button, you can have goods delivered to your home in a jiffy. Thanks to online shopping, the growth and evolution of which Amazon pioneered, customers can now become consumers and enjoy the convenience of shopping online.
In fact, according to HubSpot Blogs research, 84% of consumers would rather shop online than in stores. This figure rises to 92% among Gen-Z, and women between 18 and 24 are more likely to prefer online shopping compared to men in the same age group. This trend is likely to continue as customers become more accustomed to online shopping, the option is easier to locate, and most importantly, it’s much more convenient.
In an effort to attract and retain customers, many businesses, large and small, have taken to incorporating online marketing strategies into their marketing mix. Doing so can help businesses succeed in today’s ever-evolving world of competitive advertising.
The Evolution Of Inbound Marketing
To attract more customers, many businesses turn to online marketing, which is typically an inexpensive option. However, the type of marketing you do online, especially if you’re just getting started, will heavily depend on the platform you choose. For example, if you have a blog, you’ll want to focus on engaging content that’s worth reading. If you’re looking to attract potential customers to an event or sale, then advertising on social media sites or publishing a digital newsletter will be more beneficial.
Thanks to inbound marketing, which was pioneered by the prolific marketing strategist, Gary Vaynerchuk, marketers can now harness the power of storytelling to attract – and retain – customers. This form of marketing, which focuses on providing useful and engaging content that builds trust and goodwill, is a lot easier and less expensive to execute than traditional marketing. And, in case you’re wondering, inbound marketing is not in any way affiliated with the content marketing spinoff, inbound sales.
The Importance of SEO For E-commerce
If you want your business to thrive, it’s important to invest in SEO, which stands for Search Engine Optimization. Just like how a search engine like Google works, SEO helps customers find your product or service, with the click of a button. In practice, this means that if someone is searching for, say, a wedding dress, your business’ websites will appear in the search engine results page along with a variety of other businesses that provide wedding dresses. Customers can then click on your website to learn more about your product or service, or they can make a purchase.
Since SEO is a form of marketing that involves the use of various tools to help businesses succeed in their online endeavors, it’s important that you choose a reputable SEO company with a proven track record. Just remember that the results of your SEO efforts will take time to see – and sometimes, a lot of trial and error. Don’t expect to see major results overnight. And, when you do see positive results, be sure to hang on to your newfound status as a marketer!
How To Make The Most Of Your Online Marketing
Once you have a solid SEO strategy in place, it’s time to begin taking action. Remember that you’re competing for customer attention with thousands of businesses across the globe. To rise to the top, you’ll need to craft a unique selling proposition that speaks to customers’ emotions and not just their rational brain.
To start, you’ll need to determine your target audience – this is the group of people you’ll want to reach with your marketing strategy. Once you have this, you can begin crafting an ideal customer avatar and defining their life stage, education level, and geographic location.
While it’s important to reach as many customers as possible, it’s also crucial to find a way to connect with each of them. This is where you’ll need to get personal – be specific and speak to your target audience, wherever they may be, with no distractions.
For example, if your target audience is Gen-Z customers, then you may want to create an online store that gives them the luxury of choosing their own perfume – something they can’t do in a physical store due to budget constraints. Or, if you’re marketing to women, you may want to create an e-commerce store focused on finding the most luxurious and comfortable clothes and accessories.
Once you have your target audience, you can begin developing content for various platforms, marketing blogs to attract potential customers, landing pages to gain more contact information, and social media sites to connect with customers, fans, and other businesses, large and small, that can help your business succeed.
Outsourcing vs In-house Marketing
Depending on your business, you may or may not want to outsource your marketing to various agencies, freelancers, or marketing teams, in-house.
Just remember that no matter which option you choose, marketing is a shared responsibility. This means that even though you may be paying someone else to do the work, you’ll still need to stay informed of all developments, and be held accountable for the results. Just make sure you keep both eyes on the prize – success in attracting and retaining customers, gaining brand loyalty, and growing your business,.
If you decide to outsource your marketing, be sure to choose an agency that provides an efficient and cost-effective solution. A reputable agency should be able to give you an accurate proposal that includes upfront pricing, a plan for measurement, and a report at the end, stating the number of visitors to your site, the number that converted into paying customers, and how much the campaign cost, all things considered. From there, you can decide whether or not to continue with this strategy.
On the other hand, if you decide to ramp up your in-house marketing team, be sure to choose experienced professionals who have the knowledge and ability to get the job done. Hiring a brand manager, content strategist, and marketing specialist, all under one roof, can help your business succeed, especially if you decide to use this as a template for similar projects. Just remember to be picky with your choices and make sure they’re a good fit for your business, brand, and content strategy. This is often where the hard work begins – from crafting compelling stories to marketing plan creation, measurement, and optimization – but it’s well worth it, in the end, to have a comprehensive, well-oiled machine that provides excellent customer service and creates a memorable brand experience. Just keep your eyes open for experienced professionals who can take your business to the next level.