You may be familiar with the phrase “a picture speaks a thousand words.” However, did you know that a single image can also speak a thousand words, and more? Thanks to the wonders of digital marketing, including websites, blogs, and social media, your business can have a powerful presence in the online world even if you don’t necessarily have the resources to actively engage with potential customers in real life.
Here are five ways that digital marketing can benefit your small business.
1. Product Photos
Product photos can be incredibly important in getting customers to actually buy your product. But instead of just taking any old photo of your product, consider investing in high-quality equipment and lighting to take professional-looking photos. You can find deals on photo lighting sets that would otherwise cost you thousands if not tens of thousands of dollars.
Product photos can also be used for social media posts and websites, giving the impression that your product is much more appealing than it actually is. A professional-looking product photo can help sell your product, but it can also make or break your business’s credibility online. Make sure to invest in some high-quality apparel that will compliment your products too.
An image is worth a thousand words, but a great image can speak to tens of thousands of words. A company logo, for example, can be associated with professionalism, credibility, trust, expertise, and quality. Make sure to have your logo and other identifiable branding on your products, social media accounts, and websites to set yourself apart from competitors.
2. Website Traffic
Having a well-designed, user-friendly, and thoroughly researched website can drive a ton of traffic your way. Whether you’re selling a product or offering a service, people will find your site if you’ve built a solid foundation and given it the proper SEO. A quality site builds credibility and trust with your audience, making them more likely to purchase what you’re offering.
Additionally, having a high-quality site means that you can grow your business beyond just online marketing and into other platforms like social media.
3. Backlink Strategy
Another critical part of getting traffic to your site is establishing and maintaining good links. Just because your site is optimized for SEO doesn’t mean that you can automatically assume that people will link to you. You have to earn their trust by providing valuable content that they will want to share with their audience.
The best backlink strategy will involve using other platforms to drive traffic to your site. For instance, if you’re using Twitter, you can share links to your site in your tweets. If you’ve got a blog, you can take advantage of the great content you’ve probably already produced and use other platforms like Google Blogger to spread the word about your site and gain even more credibility and traffic.
4. Social Media Marketing
With the resurgence of social media in recent years, it’s really no wonder that businesses are taking advantage of this platform to gain credibility and grow their businesses. On social media platforms like Twitter, you can use a social media plug-in like Hootsuite to keep track of all your accounts and posts, so that you can maximize the potential for interaction with your audience.
Additionally, take advantage of all the other social media platforms to engage with your audience. If you have a Facebook page, make sure to connect with your followers on other platforms too.
5. Competitor Analysis
In some cases, you may not necessarily need to create a website in order to compete in a digital market. Instead, you can simply monitor what your competitors are up to and take advantage of any weaknesses.
The best way to ensure that your digital marketing strategy is effective is by conducting extensive research into your competitors’ marketing strategies and reviewing the results. From there, you can craft a plan that will help you achieve better results than your competitors.
Additionally, you can use tools like Marketo to gain insight into your competitors and see how they’re engaging with customers in order to better position yourself for the future. Just keep in mind that if you’re using Marketo, you’ll need to create business units for each of your competitors so that you can see the results of your research in greater detail.
Thanks to the power of digital marketing, your business can have a strong online presence even if you don’t necessarily have the funding for huge ad campaigns or a full-time marketing team. Simply design a solid website, build your audience, and engage with them on social media.