The world has changed. People are now discovering businesses online first, rather than visiting physical stores. Because of this, businesses need to change how they interact with potential customers. This is especially important for small businesses who cannot afford expensive advertising campaigns. That is where the importance of social media marketing comes in. In this article, you will discover several ways you can use social media to market your business.
Create Brand Awareness
The first step to building a solid business presence on social media is to establish your brand identity. This is simpler said than done, since your business is not necessarily named after yourself, Your Twitter bio should include a short description of your business, the quality of your service, and maybe even a hashtag or a memorable phrase associated with your brand. Having a strong brand identity makes it much simpler for potential customers to find and remember your business. If they are unable to find your business on the web, they may assume it does not exist.
A strong brand will also help you establish credibility, which in turn, makes potential customers more attracted to your business. When a customer knows what to expect, they will be more receptive to your sales pitch. Your brand identity should reflect honesty, quality, and a reliable service. By establishing credibility with your brand, you will gain a following of customers who trust your judgement. With so much competition, it is important to find ways to set yourself apart from the rest.
Establishing Credibility On Social Media
When a customer follows, listens to, or interacts with you on social media, you have the opportunity to gain credibility with that customer. Building a following of loyal, passionate customers who trust your opinion is a great way to gain credibility. You should not only engage with your potential customers on social media, but you should also monitor and participate in conversations happening around your business on various platforms. Establishing an online presence on social media is as simple as creating a Twitter account, but you should not stop there. Building a following on social media takes time, so don’t rush into it.
You can gain credibility by sharing useful, informative, or interesting information about your business, industry, or the products you sell. If everyone you follow does the same, you will appear authoritative and knowledgeable.
Use Social Media To Generate Leads
Your social media accounts are meant to develop and maintain relationships with your target audience, so use them to generate leads. You can use several tactics ranging from promoting a special offer to using influencers to generate interest in your product. The important thing to keep in mind is that every lead must be considered valuable, and you must track every lead, no matter how small, since they all have the potential to turn into a paying customer. If you don’t, you will lose credibility with your followers when you do eventually generate a lead that does not convert into a paying customer.
The leads generated through social media typically come through one of three sources:
- Direct traffic from social media platforms like Twitter, Instagram, and Facebook.
- Search engine traffic from websites like Google, which discovers your content when a user types in keywords related to your business.
- Content posted by other users on social media platforms, which you then comment on or share.
You can try several tactics to generate leads on social media. When you find something that works, stick with it, and don’t be afraid to try new methods. You can gain credibility and build a following by being active on social media, so do not be discouraged by the idea of generating leads online. Every business, no matter how small, can benefit from using social media to gain credibility and generate leads.
Use Product Reviews To Improve Sales
Even if you do not sell products directly related to food, drink, or travel, you may still be tempted to write a product review for some niche vertical such as food or drink. While it is great to receive free products for the purpose of reviewing them, you should never, ever write a review just to get free stuff. This is a surefire way to lose credibility with your audience. If you want to gain credibility, your reviews should reflect positive experiences from real customers, who you will then be able to refer to when requested by a potential customer.
Writing a product review takes time, so do not rush into it. Instead, consider writing a review for a niche vertical or industry segment that you are either passionate about, or from personal experience. This will then make it much more likely that your review will stand out among the others and be read by the right people. Additionally, by writing a review for a specific niche, you are much more likely to receive free products to review. When potential customers see your review, they will then be more inclined to click through to your website or social media accounts to learn more about your business, since you are clearly an expert in your field. If you have been reviewing products within your industry for a while and want to take your skills to the next level, consider writing a book review for a popular magazine, or publishing a product review blog. Being reviewed by popular media experts in your industry can help significantly in driving customers to your website or social media accounts. Once you have developed a reputation as an industry expert, you can then use your blog to promote and sell your own products.
Market Your Business On Different Platforms
If you do not yet have a blog, publishing articles on a magazine website or in a printed newspaper is a great way to develop your online presence. However, once you have established your blog, consider expanding your reach to other platforms. You can do this by creating a Twitter account for your business, and then using the handle to participate in conversations on the platform. Additionally, you can create Facebook and Instagram accounts for your business. Just remember that on these platforms, users can be any age, so your content needs to be appropriate for all ages. You should not just post pictures of your food, products, and travels, but you can also add a short video to attract the right audience.
You can use several platforms to market your business, so find the one that works best for you and stick with it. Additionally, you can use social media to gain credibility, generate leads, and improve sales by participating in conversations on various platforms. The more you participate the more you will gain, so do not be discouraged by the idea of marketing your business on multiple platforms. Find the one that works best for you and build a following, and eventually, you may just land on top of the search engine rankings.
Use Search Engine Optimization
You can use SEO to increase the exposure of your website and brand name on the web through the use of keywords. There are free tools like Google Keyword Planner, which can be accessed from your Google dashboard. To find the right keywords, you can use a tool like Google Suggest, which finds words and phrases that are commonly misspelled or used incorrectly. When someone types in these words and phrases in the Google search box, your website may appear in the search results.
For example, if you sell handmade baby items, you may want to consider using the keywords “babysuit”, “bumper sale”, “prada babygro”, or “bape babygro”. If your business is based in the United Kingdom, you may want to consider using the keyword “baby moon boot”, “tweed babygro”, “babyloaf babygro”, or “pontefract cake stand”. If your business is in another country, you may want to consider using the keyword “visa”, “mastercard”, “discover”, or “amex”. When someone uses these keywords in the search box, your website may appear in the search results.
If you sell clothing, you may want to consider using the keywords “men’s shirt”, “dress”, “gown”, “sportswear”, “sweatshirt”, “sweatshirt blazer”, “denim”, “jeans”, “french blue jeans”, “denim cargo pants”, “dryclean only”, “Dritz Paris”, “Puma”, “Nike”, or “Air Jordan”. If you have a blog, you may want to consider using the keywords “fashion”, “stylish”, “cool”, “hip”, “underground”, “trend”, or “fashionably late”.