If you’re reading this, I assume you’re either an elected official, a candidate for elected office, or a political activist. Maybe you’re even all of these things.
That’s because you have to understand online marketing. If you want to be effective online, you need to use the right tools and strategies to do it. And if you want to do it on a shoestring budget, you need to optimize your resources. You also need to understand the ins and outs of digital campaigning if you want to be effective.
So here are four key strategies to help you build your brand online.
1. Build your platform.
You can’t build a brand on someone else’s platform. When you’re starting out, you need to focus on building your platform. This includes establishing your identity, gaining credibility, and making contacts. It also means creating content to attract and engage your target audience.
You can do this through any number of platforms. If you want to expand your reach, establish your authority, and be accessible to more people, consider creating a blog along with a related social media platform (such as Instagram or Twitter).
In the blog world, you can either do this using a hosted platform like WordPress or Canva, or you can use tools like Typeform to quickly create a form to collect email addresses. In the world of social media, you can use platforms like Twitter, Instagram, or TikTok to establish yourself as an authoritative voice on your topic. If you want to know more, search for “digital marketing” on YouTube or follow the advice of those who’ve been there before you and crafted a winning brand identity.
2. Create awareness.
You can’t create a lasting impression with your customers if they don’t know you exist. When someone discovers your company or brand, they typically have one of two reactions: they either remember it or they forget it quickly. So in order to have a lasting impression, you need to create awareness.
To do this, you can use any number of marketing methods, but the most effective ones are word of mouth and digital marketing. The latter includes things like paid ads on social media, email marketing, and search engine optimization (SEO).
If you want to create awareness organically, you can use things like blog posts, videos, and podcasts to attract and engage your target audience. When done well, these methods can drive traffic, leads, and sales to your site. In addition, social media platforms like Instagram and LinkedIn offer paid advertising tools that can drive more traffic to your site and increase your brand’s awareness.
In terms of SEO, if you’ve never done any digital marketing, creating a website with a high domain authority is a great place to start. Having a high domain authority means your site will appear more relevant to users who have an interest in your niche. If you’re launching a new product or service, you can use things like keywords, meta descriptions, and backlinks (inbound links) to get your site listed on top of Google search results.
3. Establish your expertise.
In order to become an expert in your field, you need to do a lot of reading, research, and networking. Establishing your expertise includes proving your knowledge to others and citing your sources. It also means creating and distributing content that will build your credibility.
If you want to create credibility quickly, you can use things like social proof, case studies, online forums, and videos to garner trust. When done right, these methods can drive traffic, leads, and sales to your site. If you’re looking for expert information, consider using tools like Hootsuite or Content Manager to quickly establish your presence on social media.
4. Be consistent.
In the world of digital marketing, you can’t really be successful overnight. Instead, you need to build a base of engaged followers who value your content and are hungry for more.
If you want to see real results, you need to be consistent in your efforts. This means posting frequently (at least three times a week), engaging with your audience, and measuring the results of your efforts.
Above all else, be patient. It takes time to build a base of engaged followers who value your content. Just remember that eventually, you’ll get there.
To learn more, search for “digital marketing” on YouTube, read bestselling books on the topic, or contact the best professional in your area to set up a consultation.