You’ve probably seen thousands of ads on Facebook, Instagram, and other social media sites. Chances are, you’ve even clicked on one or more of them. But have you ever wondered what makes for a compelling ad? What is it that makes for a successful advertising campaign?
There’s a formula — a way to create ads that work. It all starts with a great idea, something to interest your target audience and pull them in. Next, you want to know what will make them interested in your product or service. You’ve got to research, analyze, and test different approaches to ad creation to find what will work best for you.
Here’s what you need to know.
The Anatomy Of A Great Ad
As we’ve established, there’s a formula for creating effective ads. But what does that mean for you as a marketer?
To get the most out of your money, you need to know what makes for a successful ad. Is it the combination of colors? The type of media used? The size of the ad? Knowing the answers to these questions can help you produce more persuasive marketing materials.
A great ad has three key elements:
1. A CTA (Call To Action)
This is the most important element of an ad. Without a call to action, your readers won’t know what to do next. The call to action in your ad should be consistent with the messaging conveyed throughout your campaign. It should grab the reader’s attention and encourage them to act. In general, the closer the call to action is to the end of the ad, the more compelling it will be.
For example, if your ad focuses on the benefits of your product, a call to action like “Download the app now”, “Visit the website”, or “Buy the book” would all make sense.
2. A Great Title
A great title for your ad is vital. Remember, you’re trying to gain the viewers’ attention, so your title needs to do that. But beyond attracting potential customers, a great title for your ad can help you identify what you’re trying to sell. Using the right keywords in your title will make it simpler for potential customers to find your ad. For example, if you’re an ecommerce store and you want to attract customers from the United States who are seeking luxury clothing, your ad title could include “luxury brands for women”.
When crafting your title, make sure that it’s concise, yet comprehensive. Test out a few different titles to see which one gets the best results.
3. An Interesting Visual
An interesting visual helps make your ad more appealing. Instead of reading a bland description of your product or service, your customers will be able to see what you’re offering and understand it better. But visuals aren’t everything; you also need compelling copy to drive the point home.
To create an interesting visual, you need to choose a focal point and lead with that. If you want to create an image that draws viewers in, use a blue sky with white clouds and a green lawn.
To make your ad more effective, you can also use complementary colors like red, yellow, or orange for traffic light inspiration. To keep things simple, make sure that your colors are consistent throughout your ad. Using complementary colors makes it simpler for viewers to distinguish elements of an ad from one another. In addition, a great visual can help you tell a story, creating a more immersive experience for your viewers.
How To Create A Banner Ad That Works
So, you’ve got a great idea for an ad, an interesting visual, and compelling copy. Now, you need to figure out how to produce it. The answer is pretty straightforward: You use a tool like Ad Builder to create a compelling ad and track its performance in real time.
The good thing about using an ad creation tool is that you can keep things simple by following the prompts. With little to no previous experience, you can use the tool to build a compelling ad in no time. When you’re done, you can simply export the ad and put it in your media kit.
When you first open the tool, you’ll see a prompt to choose a slogan or tagline for your ad. After choosing one, a list of suggested ads will appear below it. You can either choose one of the suggested ads or type in your own.
Once you’ve entered your copy and chosen a visual, the next prompt you’ll see is for the CTA.
The CTA in your ad should be consistent with the action you want the viewer to take. As mentioned above, the closer the call to action is to the end of the ad, the more compelling it will be. For instance, if you want to encourage viewers to visit your website, use the word “Visit” or “Download” as your call to action.
If you’ve already got a social media page, you can use that to test out your new ad. Just remember to replace your existing Facebook page with a new one created for testing purposes only. You don’t want to go live with a test ad, as it could appear to be a marketing scam. And, of course, you don’t want to push the wrong button by accident and have your whole campaign go live on social media.
Making Money With These Ideas
Now, let’s say you’ve created a compelling ad. Does that mean you’ve created an effective marketing piece? That all depends on how well you can convert people who see your ad into customers. To create a successful marketing campaign, you need to find the right audience and tell them as clearly as possible what you offer. You can’t just throw an ad online and expect it to do the trick. You need to have a plan — a strategy that will get you the best results.
If you want to create a profitable venture, you need to find a way to target the right audience and convince them to buy what you’re selling. To do that, you need to know exactly what your target audience wants and needs. If you can’t answer that question, it’s time to reevaluate your strategy and find a new one. Sometimes the answer is not as simple as “More leads!” If you’re looking to create a steady source of income, it’s best to find a way to target a specific audience and engage them. That way, you can create more high-quality leads and make more money in the long run.
In case you’re curious, here are the specific ways that you can make money with ads.
1. Advertisers Pay To Have Their Ads On Social Media
Instead of being displayed for free on social media sites like Twitter and Facebook, many ads are paid for by advertisers. When someone sees an ad on social media, there’s a small fee — typically around $1.50 — that the viewer has to pay to access the content. The money from these ad fees goes to the social media site, not the content creator.
While some people see this as a downside to having ads on social media, the reality is that it’s a huge opportunity. Instead of merely displaying content for free, you could be paid to show ads that lead to a purchase.
For instance, let’s say you’ve created a wonderful piece of content on fashion. A local coffee shop might choose to run an ad on your fashion content, paying you around $1.50 to do so. In return, you get a small bonus each time someone clicks on the ad or makes a purchase after seeing one of your articles. It’s a win-win situation.
2. Affiliate Marketing
If you’ve got a blog, you can use it to promote various products and services that you think your audience will find interesting. When someone clicks on an affiliate link from your blog, they’ll be directed to another site, typically a retail store, where they can make a purchase. As the name implies, affiliate marketing is all about marketing products you’ve been paid to endorse. You’re essentially recruiting other bloggers to do the same.
For example, if you’ve been paid to write an article about the best beach holiday destinations for adults, you can use that to promote a travel agency that offers all-inclusive packages to these places.
The advantage to affiliate marketing is that you don’t need to have a product to promote. So, if you’re looking to create a profitable venture, this is a great opportunity to do so. Simply pick a niche, something you’re already familiar with, and start promoting products within that space.