In the post-pandemic world, there’s an endless stream of advice on how to improve your marketing strategy. A lot of businesses are reevaluating their approach and figuring out what worked and what didn’t so they can better position themselves for the future. One area that’s been completely overlooked is the role that online marketing plays in ensuring a business’ long-term success. That’s a big problem since about 80% of adults in the U.S. now have access to the internet. Despite the abundance of information online, many businesses don’t have a firm grasp of how internet consumers behave or what strategies will compel them to action. That’s a missed opportunity since businesses can harness data to better understand and target their audience’s wants and needs. In this article, we will discuss the various roles that online marketing services can play in ensuring a business’ success.
Digital Marketing Campaign Manager
The duties of a digital marketing campaign manager include coordinating with various departmental stakeholders to launch and manage a digital marketing strategy for a client. They will be responsible for formulating digital marketing plans and KPIs as well as handling day-to-day management of a digital marketing program. A good digital marketing campaign manager should have a proven track record of successfully managing large-scale digital marketing programs for diverse clientele. In addition, they should be able to demonstrate an in-depth understanding of marketing platforms and the toolsets necessary to execute complex digital marketing strategies.
Marketing Analyst
The role of a marketing analyst is to provide top-down analysis of marketing and sales data to determine what strategies will be most effective in the future. A marketing analyst should be able to quickly grasp new concepts and be able to effectively apply their knowledge of marketing techniques and tools to the analysis of complex marketing data. In smaller companies, the marketing analyst will typically be called the marketer or the business strategist. In larger companies, the position can be designated as senior strategist/marketing director or senior manager of marketing operations.
Marketing Specialist
A marketing specialist is responsible for executing marketing programs for an organization, either in-house or for a client. They will be responsible for defining campaign objectives and creating strategies to meet those objectives. A marketing specialist is responsible for the day-to-day operational aspects of a marketing program, including the design and production of marketing materials, as well as the distribution of those materials to the right target audiences.
PR Campaign Manager
A public relations campaign manager is responsible for developing and executing an integrated public relations strategy for a client. This includes analyzing consumer research, creating compelling public relations pitches, and overseeing the media planning and buying process. A good public relations campaign manager should have a proven track record of successfully managing PR programs for diverse clients in a variety of industries.
Sales Manager
A sales manager is responsible for leading a sales team in the achievement of revenue targets and business objectives. A good sales manager should be experienced in leading complex sales cycles and be able to navigate unfamiliar territory with ease.
The decision to outsource marketing services isn’t a simple one. There are many variables that go into it, such as the size of your organization and where you choose to outsource from. No matter what, though, having a clear idea of the roles that online marketing services can play in ensuring your business’ success is key to making the right decision. With the world shifting to digital, the importance of a solid digital marketing strategy cannot be overstated.