The demand for skilled marketing professionals is at an all-time high. According to the U.S. Bureau of Labor Statistics, the number of marketing jobs is projected to grow by 16% between 2016 and 2020. 

Traditionally, most marketing majors have had to settle for a bachelors degree, which often meant passing up on earning a doctorate. But today, with many online universities offering accredited bachelor’s degrees in marketing, the field is no longer closed to those seeking additional learning.

How Do Bachelor’s in Marketing Stand Out From Other Majors?

Unlike many other types of bachelors degrees, a marketing bachelor’s degree does not just prepare you for a job on day one. 

Instead, aspiring marketers should expect to complete a rigorous curriculum that will teach them the theory and practice of communications, marketing, and business. In addition, most bachelor’s in marketing programs require significant hands-on experience, which can be gained with elective courses in applied marketing and communications, as well as specialized internships or full-time jobs in a related field. 

What Is the Most Popular Job for Bachelors in Marketing?

Though the U.S. Bureau of Labor Statistics does not specifically cite marketing bachelors as a popular choice among new graduates, its findings do show a marked increase in employment opportunities for those with a bachelor’s degree in the field. 

According to the statistics, there are currently 166,000 marketing jobs in the U.S., representing a 16% increase over the roughly 140,000 marketing jobs that existed in 2015. Between 2016 and 2020, the field is projected to grow by 16%.

Where Can I Earn a Bachelor’s in Marketing?

If you’re looking to earn your bachelor’s in marketing online, you have many options. Not only can you obtain a fully accredited degree from a reputable institution, but you can also take advantage of hybrid degree programs that allow you to earn a bachelors in marketing and complete your education via distance learning. 

To learn more, check out these reputable online universities that offer bachelors in marketing:

University of Southern California

The University of Southern California’s (USC) School of Business boasts an outstanding reputation, and their online bachelor’s in marketing degree is no exception. USC’s Online Division offers a well-rounded education in the areas of marketing fundamentals, research methods, and analytics for those seeking to enter the field. 

The school’s marketing curriculum is rigorous, offering a robust theory component as well as a capstone project that consists of a marketing plan and presentation. In addition to their online bachelor’s in marketing program, the Business School at USC also offers a fully online Master of Business Administration degree, as well as a Master of Science in Information Systems degree that can be completed on a part-time basis.

Wharton School of Business

Another top-notch school, the Wharton School of Business at the University of Pennsylvania, offers a full-time online bachelor’s in marketing degree that is accredited by the Accrediting Board of The Association to Advance Collegiate Schools of Business. Like USC, Penn also has a robust offering of fully online MBA degrees, as well as a fully online Master of Science in Information Systems degree.

In addition to their online degrees, the Wharton School of Business offers a traditional on-campus bachelors in marketing degree, which requires a full year of intense study. Similar to USC, the school also has a capstone project that consists of a marketing plan and presentation.

University of Miami

The University of Miami (UM) has several bachelor’s in marketing degree programs that you can pursue, including a unique dual-degree program that allows students to earn both a business and a marketing degree. The Bachelor of Business Administration in Integrated Marketing Program (BMP) trains students to think strategically, analyze marketing data, and develop marketing campaigns. The university’s online bachelor’s in marketing degree is accredited by the Accrediting Bureau of The Association to Advance Collegiate Schools of Business.

To learn more, contact the Office of Global Studies at (305) 458-4668. 

Rutgers University

The Richard Stockton College of New Jersey’s (Rutgers) School of Marketing and Communication delivers an accredited, online bachelor’s in marketing degree that is designed for students seeking to enter the field. 

Like many other top-notch bachelor’s in marketing programs, the Rutgers’ online degree features a combination of both theory and practical learning. After completing their undergraduate studies, students can choose to pursue additional education via an online Master of Business Administration degree in marketing, or in-house training via the school’s Certified Business Marketing Specialist (CBMS) certification.

To learn more, contact the Office of Global Studies at (201) 985-2030. 

Virginia Tech

Virginia Tech’s School of Business (VTSB) offers a full-time, accredited online bachelor of science in marketing degree, which can be completed in as little as two years. This degree program is designed for students who have already completed a four-year college education. After earning their degree, business students can gain employment in a variety of marketing-related fields, including advertising, marketing strategy, and research.

The School of Management at Virginia Tech also offers a highly regarded, accredited online MBA degree in marketing, along with an online Master of Science in Information Systems degree that can be completed on a part-time basis.

The Virginia Tech Knight Leadership Series also offers a dual-degree program in partnership with their School of Visual Arts (SVA) that allows students to earn both an MBA and an MFA in Marketing. In addition, SVA has a robust graduate degree program that offers both an MFA in Advertising and an MFA in Integrated Marketing and Advertising that focus on the theory and practice of marketing communications. 

To learn more, visit Virginia Tech’s website at www.vtbiz.vt.edu. 

University of Akron

Akron’s School of Business offers a highly reputable, accredited online bachelor of business administration in marketing degree that can be completed in two years, with an additional year of full-time study. The School of Business also has a dual-degree program with the Cleveland School of Law that allows students to earn both a JD and a MBA. 

Students interested in pursuing a dual-degree in business should begin by completing a bachelor’s degree in business administration or marketing, then continuing on to earn a JD from the Cleveland School of Law. Once they have completed their JD, they can enter the workforce or continue their studies toward an MBA.

To learn more, visit Akron’s website at www.uakron.edu/business. 

Baylor University

Baylor’s McCombs School of Business holds the distinction of being the first business school to offer an online MBA degree, which was founded in 1935. The university’s online graduate program in marketing can be completed in just under two years, and some courses even allow for students to complete their studies on a part-time basis. 

Baylor’s online marketing curriculum is designed to provide students with the theory and practical skills necessary to succeed in their chosen field. Similar to many other top-notch universities, the school features a capstone project that is centered around a marketing plan and presentation.

More Information On Bachelor’s in Marketing

If you’re looking for more information on bachelor’s in marketing, you can consult the University of Southern California’s website, www.usc.edu/depts/sb/marketing/. 

In addition, the American Association of Advertising Agencies (4A’s) offers a bachelors in advertising degree that is accredited by the Accrediting Council for Independent Colleges and Schools. The 4A’s Bachelor of Advertising degree is a one-year, part-time program that can be completed via online learning. The curriculum is designed to prepare students for a career in advertising, marketing, or another related field. Similar to other bachelor’s in marketing programs, the 4A’s Bachelor of Advertising curriculum offers a combination of both theory and practical learning. In addition to a strong academic program, the 4A’s website features career opportunities, as well as a list of accredited colleges and universities that offer a bachelor’s in advertising.