If you’re looking for brand-building advice that will help you grow your business, you’ve come to the right place. In today’s world of digital marketing, your website is the best place to start.
You’ve been able to establish yourself as an authoritative voice in your industry through your content, and you’re using this presence to your advantage. You’ve engaged with potential customers on social media, and now it’s time to bring those two worlds together through organic, sustainable SEO.
If this sounds like your challenge, you’ve come to the right place. We’re going to tell you what you need to do to achieve dominance on search engines such as Google, and establish your business as the go-to source for industry information.
Make Your Website Stand Out
The first step to SEO success is to make sure that your website stands out among the countless others on the web. When it comes to generating leads and growing your business, attention is key. You need to ensure that your website is as easy to find as possible when potential customers are searching for authoritative information on your product or service.
There are a number of strategies you can use to make your website stand out from the crowd, including but not limited to:
- Optimizing your website for search engines
- Creating a remarkable website experience
- Pro-actively engaging with your audience
- Creating evergreen content for the web
- Redesigning your website for greater accessibility
- Incorporating SEO into your social media strategy
Create Keywords and Maintain Them
To be found when someone searches for an authoritative resource on your product or service, you’re going to need to incorporate keywords into your content.
There are a number of tools to help you find the right keywords without having to memorize a long list. Two of the most popular are Keyword Planner and SEMrush. Keyword Planner is a free tool from Google that can help you find the right keywords based on the products or services you offer. With just a few clicks, you can get a complete list of keywords and their associated SEO values.
SEMrush is a paid tool that can help you find the right keywords plus provide advice on how to improve your content’s SEO performance. What makes it different from other keyword tools is that it also helps you find the right blogs and websites to build your digital marketing strategy from.
You’re also going to need to maintain these keywords carefully, ensuring that your content consistently ranks for as many different terms as possible. It’s easy for your content to fall of the rankings if you don’t keep up with your keyword assignments. A popular tool that can help you track the performance of your content’s keywords is Ahrefs Keyword Explorer.
Build Your Brand
The next step to SEO dominance is to build your brand. Just having a website isn’t enough to establish yourself as an authoritative voice in your industry, you also need to do the following:
- Establish yourself as a thought leader in your industry
- Create a reputation for being honest and reliable
- Demonstrate that you’re an expert in your field
- Make sure that your customers feel that they’re getting value for their money
To begin establishing yourself as a thought leader in your industry, you can create an expert page on social media platforms like LinkedIn or Google+. These are free tools that allow you to create and update your profile information whenever you want. Make sure to include your website and any email addresses you’ve obtained over the years as part of your expert page’s information.
Building your brand is a lot easier said than done, which is why many experts suggest taking a strategic approach. Instead of rushing into social media to gain a following, you could try starting a blog. What’s important is that you begin establishing yourself as an expert in your industry, and continue doing so throughout your blog’s existence.
Use Link Building to Expand Your Reach
Once you’ve begun to build your brand, the next step is to use link building to expand your reach. The better your brand identity, the more likely you are to attract the right kind of link.
There are a variety of tactics you can use to attract links to your website. For example, you can create a backlink profile by getting other websites to link to you. You can also engage with other industry experts in your space and ask them to link to you. Or, you could even try submitting your blog to be considered for publishing.
Whatever method you choose for attracting links to your site, it’s important to remember that the better your content, the more likely you are to be able to attract the right kind of link.
Pro-actively Engage With Your Audience
The last step to SEO dominance is to pro-actively engage with your audience. Just because you’ve established yourself as an expert in your industry doesn’t mean that your audience respects you or looks up to you. To truly master your online marketing skills, you need to be interacting with your audience on a daily basis through social media.
The better you engage with your audience, the more likely they are to engage with you in return. According to HubSpot Blogs’ research, brands that proactively engage with their audience across all channels generate twice as many leads as brands that only interact with customers occasionally.
To begin engaging with your audience, you can use a tool like Hootsuite, which is a free tool to create and schedule social media campaigns. You can also use Hootsuite to engage with customers on your behalf via your Page on social media. With Hootsuite, you can take advantage of the platform’s features, such as the ability to schedule posts in advance, track the performance of your social media channels, and engage with your audience through multiple platforms (e.g., Facebook, Twitter, and Instagram)
While developing and executing your SEO strategy, be sure to measure the results of your efforts. There are a variety of tools you can use to track the performance of your keywords, website, and social media. For example, you can use Google Analytics to track the traffic coming to your site and the value that this traffic provides.