Woopra is a kind of analytics tool that lets you track website activity, including form fills, email opens, and social media engagement (including likes, shares, and follows). Its pricing plans range from free to $199 per month. And, as a bonus, you get lifetime usage.
With Woopra, you can set up automated emails to collect new leads and track the conversion rate of your campaigns. All this will help you determine your marketing ROI (return on investment).
Buzzsumo is probably the most well-known content marketing tool, due to its popular SEO use cases like keyword research, finding topics for blog posts, and track word-of-mouth communication.
Its popularity, however, does not diminish its importance as a B2B online-marketing tool. Buzzsumo is one of the best tools for uncovering key takeaways from your competitors’ blogs, uncovering trending topics, and identifying influential bloggers.
If you want to stay ahead of the competition, you have to keep tabs on what your competitors are doing—and you can do this with Buzzsumo.
If you want to stay ahead of the competition, you have to keep tabs on what your competitors are doing—and you can do this with Buzzsumo. As the name implies, this feature shows you what is currently popular on the internet. Using a variety of algorithms, Buzzsumo pulls in content from across the web and orders it by its popularity.
As a marketer, you can use this feature to keep track of the current trends in your industry. Just enter your industry in the search bar, and you’ll discover popular content published around the world.
An influencer is someone who is popular with the general public and has the power to influence or persuade.
In the world of digital marketing, an influencer is commonly defined as someone with more than 500,000 followers on a social media channel.
When used effectively, influencers can help bring traffic to your website and help make your marketing campaigns more effective. You know when you see an influencer’s work, you’ve seen good things—the kind of things that make you want to learn more.
If you want to stay ahead of the competition, you have to keep tabs on what your competitors are doing—and you can do this with Buzzsumo. This feature allows you to discover the most popular blogs in your industry.
The best part of this feature is that you can discover a wealth of information about your industry in just a few minutes. All you have to do is enter your industry in the search bar, and the top blogs will be displayed in order of popularity.
From a business standpoint, you can use this feature to identify the most authoritative voices in your industry and gain insight into how others in your industry are conducting themselves.
Mentioned In Blogs
If you have a blog of your own, you can use this feature to discover blogs that have mentions of your company or brand. Mentioned in blogs is an important aspect of SEO, especially for businesses that want to break through the clutter and gain visibility.
To use this feature, find the blogs that speak most favorably of your brand or company, and then identify the major influencers within those blogs. You can also use this to find top-notch content that might otherwise go unnoticed.
The information gathered from social media is valuable and can help you understand your audience’s behavior, opinions, and interests.
Many businesses see the value in having a social media presence and engage with customers via platforms like Twitter and Facebook. Some even set up specialized departments devoted entirely to social media.
However, not all social media is created equal. When used appropriately, social media can be a powerful tool for marketing and sales, especially for businesses that want to stay ahead of the competition.
The internet pioneer’s bread and butter is, in fact, analytics. Using special software that can track mouse clicks and monitor user behavior, Google Analytics can gather a wide variety of data, like the number of visitors to your website, their location, how long they stay, what pages they visit, and more.
In addition, you can use this tool to track the effectiveness of your marketing campaigns, identify your top performing content, and find out which techniques and strategies work and which ones could be improved upon.
Which One Should You Try First?
As a marketer, you need to decide which one of these tools is the best one for your needs. There’s a lot to consider, including cost, user experience, features, and more.
At the end of the day, you want to choose a tool that will help you be as efficient and effective as possible given your unique situation. If you’re just getting started, consider investing in Woopra, as it’s free, and you’ll have access to all the functionality described above.