B2B Marketing Course Online: The Best Business to Business Marketing Courses Available Today

It’s no secret that business-to-business (B2B) marketing is on the rise. LinkedIn’s 2021 Marketing Jobs┬áreport shows that more and more employers are looking for B2B marketers, and this isn’t a one-time trend. So if you’re interested in pursuing a career in marketing and want to learn more about B2B marketing, where should you start?

Although there are plenty of in-person learning opportunities out there, you can also learn a lot from watching online videos. When it comes to B2B marketing courses, the internet provides a wealth of information and learning opportunities. If you’re looking to further your education and gain specialized knowledge, you’ve come to the right place! Here, we’ll discuss the different types of B2B marketing courses available online and their pros and cons. We’ll also tell you where you can find the best, most relevant learning materials so you can gain the most from your education.

The Basics Of B2B Marketing

If you’re just getting started in the field or are looking to further your knowledge of B2B marketing, then it’s important to first familiarize yourself with the basics. What is B2B marketing, and what distinguishes it from regular marketing?

B2B marketing is, simply put, the branch of marketing that targets business-to-business interactions. Typically, a business-to-business marketer will develop marketing strategies, create marketing materials, and conduct marketing research for businesses. However, since a business’ customers are its most valuable asset, a business-to-business marketer will also sometimes work on improving the customer experience, analyzing customer data, or developing marketing plans for existing customers.

That way, when a business decides to purchase a product or service from a brand, the business will have previously formed an opinion of that brand based on previous interactions. A business-to-business marketer will also work with sales in order to close the deal and develop necessary documentation for internal and external purposes.

The Difference In Quality

When selecting a business-to-business marketing course, you need to make sure that the content you’re consuming is of good quality. Although there are numerous freely available lecture videos on platforms like YouTube and EdX, you should always aim to learn from high-quality, accredited sources. Otherwise, you’re risking your future in the field by getting bad information.

To learn B2B marketing, you will probably be required to watch a lot of videos. However, since nothing stops you from selecting only the best lectures, you can be sure that you’re learning from the best. In fact, you can also find a list of the top 50 business schools and universities offering B2B marketing courses on the subject, here.

Online Versus In-Person Learning

One of the main distinguishing factors of a business-to-business marketing course is that it can be taken entirely online. In fact, some courses don’t require you to set foot in a classroom, as all the learning takes place online through various digital channels, including but not limited to:

  • Video lectures
  • Lectures with hands-on assignments
  • Quizzes and tests
  • Projects and presentations
  • Peer learning communities
  • And much more

If you’re someone who prefers to learn in person, then you might want to consider taking a hybrid B2B marketing course. The advantage of a hybrid B2B marketing course is that it offers the best of both worlds: the convenience of online learning and the interaction and social learning opportunities that can only come from being in a classroom with other students and professors.

Where Do I Begin?

If you’re new to the field of B2B marketing and want to learn more, then the internet provides you with an abundance of useful resources, including curated lists of the best online marketing lectures and courses, here. Additionally, you can use platforms such as LinkedIn to connect with other professionals in the field and find a mentor to help you get your first job in marketing.

Based on your interests, you can also use LinkedIn’s education section to find an accredited source in your desired location. For example, if you are pursuing your MBA and want to learn more about B2B marketing, you can use LinkedIn’s search bar to enter the topic and select your location to see a list of relevant schools and programs.

In summary, online learning has made it much easier for anyone to obtain specialized knowledge in their desired field. As a result, many established brands and businesses have recognized the educational value of online courses and have made their content freely available, here.