Ayudo is a fairly new company in the online marketing software space, having launched in 2017, but they’ve already made quite a name for themselves. What makes them special is that, rather than focusing on one area of marketing (like blogging or social media), they support a wide range of marketing platforms and tools, which some consider to be a differentiators in an increasingly crowded space.
MarketingCharts analyzed over 200 companies in the online marketing software space and put them into three categories based on their functionality. The first category is specialized software for one task, such as SEO or social media management. The second category includes software that supports multiple platforms, such as WordPress. The final category comprises of software that provides a wide range of features, like content creation, email marketing, and performance marketing.
After reviewing their key features, we put Ayudo and their other direct competitors against each other to see how they stack up.
Features
Here’s a quick rundown of the main features that make each product unique and special. We’ve compared them to the nearest competitive product and given relative scores out of 100, with higher scores meaning more advantages.
Product Differentiators
The first thing you’ll notice about Ayudo is that, rather than focusing on one area of marketing (like SEO or social media), they support a wide range of platforms and tools. One of their most distinguishable features is the flexibility of their product. For example, if you have a small business that you want to focus on email marketing and content creation, you can easily use their simple and intuitive drag-and-drop UI to set up your email marketing software campaign, without needing any previous tech experience.
And if you are familiar with blogging, you can set up a blog in no time with their WP blog integration. What this means is that, rather than requiring you to learn a new platform or use a toolset that you might not be familiar with, you can rely on Ayudo to take care of the technicalities of hosting and integrations for you.
User Interface
Another way that Ayudo stands out is their user interface. Rather than having a complex and messy UI that might confuse you, they’ve gone the extra mile to ensure that it’s clean and minimalistic, with only the most essential features and options.
In addition, rather than having lots of features that are hidden behind a “+” symbol, as you might find in some other products, Ayudo’s features are all accessible via a minimalist interface that makes it simple for even first-time users to get up and running.
First Impression
One of the biggest appeals of using an online marketing software solution is getting to try out a new product and see how it handles itself. Without going into too much detail, let’s just say that, in our opinion, Ayudo scores pretty highly when it comes to getting your first impression. As a first-time user, we found the onboarding process to be very easy and smooth, with no glitches or unexpected errors.
Documentation
Last but not least, we want to mention documentation. While some of the other products in our list are very well-documented (SaaS products usually are), Ayudo goes the extra mile and even provides a quick-start guide, which we think is a testament to their commitment to getting new users up and running quickly and easily.
From a functionality standpoint, all the tools that they offer are very high quality, and while we were unable to really test them out, based on the documentation, it doesn’t seem like they’ve been designed with amateur users or beginners in mind. Instead, it seems that they’ve focused on providing the best experience for power users who are looking for an all-in-one solution.
Overall Impression
Taking everything into consideration, we can say that we had a really great experience using their product and would recommend them to anyone who’s looking for an all-in-one solution for online marketing.
Also, one more thing, their customer support is top-notch, and they’re always willing to help, even when it’s not necessarily their job. So, in case you do end up having problems, they’re readily available to help you out.
Now, if you’re interested in trying out this software, you can get a free trial using this link, which also takes you to their pricing page, where you can find pricing information and download their demo. And in case you want to read more about why they’re special, you can check out their blog post about how they’re changing the “digital marketing world,” and why you should care.
Direct Competitors
Now, let’s take a quick look at the competitors of Ayudo. There are a few other companies that offer a similar product, so you might want to check out their features as well.
One of the biggest competitors of Ayudo is HubSpot. Like them, HubSpot also offers a wide range of features, including email marketing, performance marketing (online brand advertising), and of course, social media management (which is pretty similar to what they do, as you’ll see in a bit).
However, while HubSpot is designed for business users with a marketing department, and provides a lot of features for doing marketing effectively and efficiently, Ayudo caters more to individual users who might not necessarily need all of those features but want to do simple online marketing.
Another product that’s relatively similar to Ayudo is Hubbub. Like them, Hubbub also provides a wide range of features, such as social media management, email marketing, and performance marketing, but they are more like a simplified version of what Ayudo does. Basically, they’re designed for bloggers or content creators who want to keep things simple. So, if you’re someone who wants to manage social media for your small business or blog, you might want to take a look at Hubbub.
Value For Money
Last but not least, we have value for money. Simply put, at the end of the day, you’ll spend a lot of money on an online marketing software, whether it’s $5 or $50 a month. So, it’s important to consider your budget and how much you’re willing to spend, as it relates to your financial resources.
When comparing value for money, you have to consider multiple factors, like functionality, user experience, support, and prices. And while we were unable to test out all of these aspects, according to the pricing information that they provide, we can see that (based on the tier that you select) Ayudo is a great value for money. In particular, if you’re looking for a free product, with the exception of premium support, you won’t find a better deal than what Ayudo has to offer.
Opinion
Now, at the end of this article, we’re not saying that you have to buy any of these products. What we’re doing is presenting the information to help you make the right decision. So, if you’re new to online marketing or just want to keep things simple, you might want to look into what Ayudo has to offer. Also, if you’re looking for a tool that provides lots of features and can help you grow your business, you might want to try out one of the other software solutions that we mentioned.