Have you ever seen an advertisement and thought to yourself, “That’s pretty cool! I like that commercial. Maybe I’ll buy that product?”

You’re not alone. According to HubSpot Blogs’ 2017 Cost Per Impression Report, “people displayed an average of 4.3 product ads per day on Facebook, which equates to $5.25 cost per impression.”

While Facebook has a revenue model built around providing people with content they’ll love, advertisers pay to show their ads on the platform.

If you’re an advertiser or marketer on Facebook, you’ll want to create an advertisement that will impress people so they’ll click on your content or link to learn more about your product or service. Luckily, it’s not too complicated. With a little bit of research and a few tools, you can have a fully designed, polished advertisement ready to roll within an hour.

In this article, we’ll cover four steps to create a killer ad design for your next marketing or advertising campaign on Facebook.

1. Start with a compelling offer.

According to HubSpot Blogs’ research, “people are more likely to click on ads that offer compelling content or value for money.”

Consider your target audience when creating your offer. Who is going to be more interested in your product or service? The key takeaway from this is to ensure that your offer is interesting and compelling to your target audience. If you can get extra attention by using images or music, do it. Video is another great way to make an offer more accessible.

2. Find out what they want.

To create an ad that will perform well, you need to understand what your target audience wants. Do some research on your chosen demographic and examine the buying trends. From there, you can craft an ad that will engage your audience.

This is perhaps the most important step in the ad-creation process. If you want to create an ad that will perform well, you need to make sure that your product or service is relevant to your target audience’s needs. If your product doesn’t solve a problem for your audience, they aren’t going to be interested in it. Likewise, if your product is too innovative or unique to your target audience, they may not connect with it either.

3. Define the metrics you’ll use to measure its success.

To determine the effectiveness of an ad, you’ll need to set some metrics to evaluate it by. What do you want to see in terms of results? How much engagement do you expect to see for each kind of ad? Define these metrics before you start and make sure that you understand what they mean.

Also, don’t just look at the short-term results of your campaign. Consider what is working and which parts need improvement. This will help you identify new areas for growth and ensure that your next campaign is even more effective.

4. Create your ad using the Facebook interface.

The last step in creating an effective ad is to actually put it up on Facebook. Remember that you’ll be paying for this ad space so make sure that it is well-designed and functional. Ensure that your target audience can find what they’re looking for easily and that the ad reflects your brand identity.

Facebook has created a tool that assists with the ad-creation process. After you’ve set up an account with your chosen social media platform, you’ll be able to access the Create Ad tool. Here, you can choose the offer you’d like to use and the demographics you wish to target. Next, you’ll want to click on the blue Create button.

This will bring you to the ad creation template. Here, you’ll want to choose the type of ads you’d like to create (video, image, or text-only) and then click on the blue Create button again.

You’ll then be brought to the campaign page where you can set the amount of money you’re willing to spend (you must be signed into your account to set this value).

From here, you can choose to set a target audience for your ad (this will determine how your campaign will perform) and then click on the blue Create button to begin creating your ad.

Putting It All Together

So you’ve decided to create a killer ad design for your Facebook campaign. You’ve found your target audience, determined what they want, set some metrics to track its success, and have a well-designed template to work from. Finally, it’s time to put it all together and create a polished, compelling ad that will encourage your audience to click on it.

To do this, simply add your chosen offer, a relevant icon or photo, and a few lines of text. Whether you choose to use an image, video, or text-only ad, you can add these three elements and you’ll have a fully functioning ad ready to post on Facebook.

With a little bit of research and a lot of elbow grease, you can have a fully functioning, polished, ad ready to go on Facebook in no time. So the next time you see an advertisement on Facebook, don’t just sit there and analyze it. Get inspired and go create your own ad. Who knows? Maybe you’ll even find a way to make it work for your brand.