If you sell aftermarket auto parts, you know how important it is to find the most cost-effective ways to advertise. You may be familiar with traditional advertising like radio or TV ads, which can be expensive and may not reach your target audience.

However, there are plenty of ways to market your business online, and many of them can help you save money while expanding your reach.

To learn more, we reached out to Jackie McMillan, the Marketing Director of SMAR Marketing, who shared the following advice on how to market your online auto repair store.

Consider The Tools You Need

Before you begin your SEO or online marketing campaign, it’s important to consider what tools you need to effectively reach your audience. Do you need a website? If so, consider what kind of website you need. Do you need videos to showcase your products? If so, then you might want to look into using a platform like YouTube.

With so much changing in the world of SEO and online marketing, it can be difficult to know which tools to use and how to use them. While tools come and go, having access to the right tools for the job at hand can greatly reduce your efforts and increase your effectiveness.

Set A Budget

When we talk about marketing budgets, most people think about how much they spend on traditional ads like radio or TV ads. However, there is a lot more you can spend online to reach your audience. While it might be tempting to spend what you can afford just to have your ad popping up on a potential customer’s screen, you need to set a budget and consider what you can afford and what is affordable for your business.

When you set a budget, it might be wise to consider lowering your advertising expenses and increasing your marketing investments in other areas.

SEO And Online Marketing

If you decide that a website is what you need to get started, the first step is to choose a domain name for your site. If you already have a.com domain that you want to use, you can ask your web designer to help you set up your website.

To set up your website, you will need a web host, a domain name, and a landing page.

A landing page is similar to a website home page, but it is specifically designed to convert visitors into paying customers. A good landing page will have clear calls to action such as an offer to enter into a sale or a request for more information.

Once you have set up your website with a landing page, its time to start your SEO campaign. Before you begin, it’s important to establish what you are trying to achieve.

It is usually best to start with the end in mind, which is why you set up a landing page. From there, you can analyze the results of your SEO campaign and determine if you need to make any changes.

How To Market Your Online Auto Repair Store

Once you have your website and landing page, it’s time to start your SEO or online marketing campaign to gain recognition and gain customers for your business. For many repair shops, the first step might be to focus on SEO for automotive websites because that’s where most of your target audience is going to be found. To get started, simply follow these four steps:

Make Sure Your Website Is Perfect

Now that you have a website, it’s important to make sure that it’s perfect.

If you’re using WordPress for your site, go ahead and install the Google WordPress plugin to get the most out of your website. This will help you make sure that your website is running at its best and that you are hitting all the right points when you optimize it for SEO.

Create A Brand Strategy

A brand strategy is crucial in terms of developing a cohesive marketing strategy that will help you market your business online. To create a brand strategy, you can simply consult with your marketing manager or brand specialist to get an idea of what your branding standards should be.

You should also develop a brand voice, or the way that you want your customers to perceive your brand. Your brand voice should be consistent across all your marketing materials whether it’s online or in print. Once you have a brand strategy in place, you can move forward and start implementing your marketing plans.

Get To Work On Your SEO

After you set your budget and make sure that your website is up to date, it’s time to get to work on your SEO. For many automotive businesses, the first step is to use the Google SEO planner to set up your SEO campaign. After you have set up your Google SEO planner, simply input your URL and the next step will be to set your budget.

If you are new to SEO, it might be a good idea to start small and test-market your products or services. You can use websites like Google AdWords to get started and then move up to more sophisticated platforms as you learn more.

Measure The Results Of Your Campaign

Once you start to see results, it’s time to measure the results of your campaign. To measure the effectiveness of your SEO campaign, you can use a tool like Google Analytics to track the leads that come from online marketing channels.

This will help you identify the types of content that worked best for your business and create more effective campaigns in the future.

If you want to improve your marketing results and be more effective, it’s time to get creative and experiment with different content and campaigns. By being consistent with your efforts, you will see significant improvement and be able to reach your target audience more efficiently.