There is a reason why the city of Atlanta is nicknamed the “Atlas of the New South.” Besides being the birthplace of Dr. Martin Luther King Jr., it also hosted the 1996 Summer Olympics. Additionally, Atlanta is recognized for its lively intellectual climate and diverse population.
With the recent boom of online marketplaces, such as Google Shopping and Amazon, people are leaning more towards purchasing goods and services online than via traditional means. As the world turns to digital marketing as a whole becomes ever more important, businesses need to understand what sets them apart from the competition.
1. Highly Skilled Employees
One of the things that make an Atlanta digital marketing agency stand out is the level of talent that they bring to the table. Not only do they have experts in various digital marketing spaces, but they also have marketing executives who have held managerial positions in some of the largest brands in the world. They also have people with degrees in computer science and software engineering that they can leverage to optimize websites and digital marketing campaigns for large businesses.
This expertise allows them to approach web design, online marketing, and digital marketing with a higher degree of professionalism and an in-house tech-savvy attitude. When working with a traditional agency, businesses often have to put up with less-experienced employees who may lack the in-house expertise and technological know-how required for a professional operation.
2. Specialization In A Variety Of Spheres
An Atlanta digital marketing agency that specializes in just one area of marketing may be able to offer great value to large businesses that are looking for comprehensive services in a single area. However, independent agencies that cover the entire spectrum of marketing can offer more flexibility and a higher degree of expertise to SMBs.
This specialization can allow an agency to approach marketing in a more practical manner by taking under consideration the unique challenges that smaller businesses face. For instance, an agency that specializes in e-commerce may be able to offer great value to a business that is looking to establish an online storefront. It can help the business to choose the right items, to set prices, and to drive sales.
In contrast, a business that is looking to grow its traditional retail presence may need an agency that specializes in marketing strategies and tactics for physical retail stores. This agency can help the business to determine the best locations for the expansion of the retail network and to create a cohesive branding strategy that will bring in more customers.
3. Innovative And Creative
Another important factor that contributes to the attractiveness of an Atlanta digital marketing agency is their innovative and creative approach to marketing. With established experts in the field, a business can rest assured that they will get an original approach to marketing that will set them apart from the competition.
Creativity is essential in today’s marketing world, and it is becoming more and more prominent as businesses realize the importance of remaining unique and innovative.
An agency that is approachable, communicative, and open to new ideas can develop unique strategies that will engage potential customers and draw them into the brand’s fold. It is important to have an agency that you can brainstorm new ideas with and that is always looking for ways to improve customer experience.
4. Brand Awareness
In today’s world, consumers have grown accustomed to hearing about brands and familiarizing themselves with them. This is why the concept of brand awareness has become so important. A brand is a business that consumers know and trust, whether it is a well-established one or a newcomer trying to gain recognition.
When a consumer becomes aware of a brand’s identity and can recall it easily, this is when the influence of a brand can be measured. Brand awareness begins to take hold when a consumer encounters a brand and can associate it with a positive or negative opinion. A business can measure the strength of its brand with a brand audit which measures the familiarity and favoritism of its brand in the minds of its target audience. A good digital marketing agency will ensure that the brand identity is consistent across all platforms and will help to establish the brand’s voice in social media.
5. Technology-Driven Thinking
As the world becomes more digital, businesses need to be thinking more practically and technologically. A good digital marketing agency will approach marketing with a technological standpoint, seeking out ways to optimize websites, social media platforms, emails, and other online platforms to improve conversion and marketing efficiency.
Experts in the field can advise businesses on the most suitable solutions to the unique demands of their operation. They can help to set up automated marketing processes that will ensure that new content is generated regularly and efficiently. This in turn will help to establish and maintain a healthy online presence.
Many businesses still rely on outdated methods of marketing and don’t take advantage of all the benefits that the internet offers. An Atlanta digital marketing agency can help to establish and maintain a strong online presence and to grow a brand’s appeal to a wider audience.
6. Proactive And Informed
A company that is proactive in its approach to marketing can establish itself as a reliable and trustworthy business that is willing to go the extra mile for its customers. This extra mile may include sending out regular emails containing valuable information about the business, responding to customer queries in a timely manner, and even creating special promotions and deals for customers.
An informed and proactive approach to marketing can pay dividends in the form of loyal customers who will turn to your brand for all their business needs. Establishing customer-centricity as a foundational approach to marketing can help businesses to create and maintain strong relationships with existing customers while attracting potential new customers to the brand.
7. Data-Driven Decisions
To achieve strategic marketing success, businesses need to rely on data. A good digital marketing agency will have all the right tools to provide comprehensive and objective analysis of marketing performance and the ability to interpret analytical results into meaningful conclusions. This agency can help to establish benchmarks for comparison and to establish a clear picture of whether or not specific marketing initiatives are paying off.
The data that they collect will form the basis of an in-house analytics operation which can help businesses to identify trends and to spot opportunities for improvement. Small businesses that are looking to take their marketing efforts to the next level can benefit greatly from an agency that offers both performance-driven and data-driven marketing
Optimizing websites, social media platforms, and other online properties through the use of structured and unstructured data is a specialized area of digital marketing. They can help businesses to establish and maintain a strong presence in the digital sphere and to grow a business that is attractive to potential customers.
Today’s consumers are more likely to be found on social media platforms that are global in nature and offer a multilingual option for communication. For example, YouTube is an immensely popular video platform that is supported in 22 languages and offers business owners and marketers the ability to target audiences outside of their home country.
Some businesses focus their marketing efforts solely on English-speaking regions, assuming that everyone else in the world will understand or that speaking another language will diminish the understanding of the target audience. However, in today’s world, bilingual consumers can actually be more valuable to businesses than monolingual ones. If your target audience is made up of multilingual individuals who use different languages for everyday communication, it may be optimal to market to them in their native tongue rather than trying to translate your marketing message into their secondary language. Using a localization service to help with the translation can also be a smart move.
9. Established Client Base
To stand out from the competition, businesses need to establish a brand that is memorable and highly recognizable. Having a well-established client base can help to achieve this as potential customers will be able to identify your business by the brands that they know and trust.
When a business has a well-established client base, it can develop reliable strategic marketing partnerships with brand advocates who help spread brand awareness while establishing key performance indicators for marketing performance.
10. Specialization In The Legal Sector
Finally, we come to the last reason why an Atlanta digital marketing agency stands out above the competition: specialization in the legal sector. It is well-established that the legal industry is becoming increasingly digital. Some of the biggest firms in the world have set up special legal departments that are focused on the digital creation and distribution of legal content on the internet. This includes websites, blog posts, viral content such as podcasts, and even video content (i.e. YouTube attorneys). These legal professionals have in-house expertise in areas such as copyright law, trademark law, media law, and data privacy.