How to Use Local Online Marketing to Increase Visibility in Your Community

The way we interact with our customers impacts their perception of our brand. In today’s world, customers are increasingly seeking to do business with those brands that they feel confident will provide them with the best possible service, products, and support. To achieve the best possible customer experience, business owners must understand how to harness the full power of the web to grow their business.

Why Marketing on the Internet?

The benefits of reaching an audience on the internet are numerous. First, you have the ability to target the right audience. Second, you have the opportunity to connect with this audience through email marketing and social media.

Third, you have the ability to measure the results of your marketing efforts. Finally, you have the ability to make immediate changes to your marketing plan as the results of your measurements evolve.

The Importance of Local SEO

In the last year alone, Google search interest for the term “local SEO” has increased by 62%. As a result of this trend, local SEO has become a vital part of any marketer’s toolkit. When used effectively, SEO can help businesses of all sizes and locations grow their traffic and make more sales. It all starts with proper local SEO and incorporating location information into your content.

You can use various tools to help you find the right keywords and optimize your content for local search. For example, you can use free tools like Google Keyword Planner or Yoast’s WordPress SEO Premium to find the right keywords and associated phrases for your business. You can also use SEO tools to find the competitive analysis for your chosen keywords. Using this information, you can decide whether or not to use these keywords in your content.

How to Use Local Online Marketing to Increase Visibility In Your Community

Now that you have the proper tools to find the right keywords and optimize your content, you can begin to craft an internet marketing plan aimed at increasing your visibility locally. Remember, all of this can be done from the convenience of your home or office computer. The possibilities for local online marketing are endless.

To help you get started, here are some of the best practices you can follow to use online marketing to increase your visibility in your community. Be sure to check out the entire article for additional tips and tricks.

Find The Right Keywords And Generate More Leads With Local SEO

The first step to taking your business to the next level is to find the right keywords. To ensure your website appears in the right spot when a prospective customer types in keywords relating to your business, you should establish a local SEO strategy. This means you need to find the right keywords, incorporate them into your content, and optimize your website for those keywords.

When establishing a local SEO strategy, it’s essential you find the right keywords. Bear in mind that having a lot of keywords in your SEO plan doesn’t necessarily mean you’ll see a great increase in traffic. For instance, if you type in the keyword “baby clothes,” you’ll see results for products such as bumpers and padded jackets. Because those products aren’t related to your business, you’ll see fewer visitors than if you had typed in “wedding dresses,” which is more relevant to your niche.

To determine the right keywords for your business, you need to consider several factors. First, what is the general theme or topic of your website? This can be influenced by your product lines, services offered, geographical location, etc. Next, you want to find keywords that are both popular and relevant to your business. If you can combine the popularity of a keyword with its relevance to your business, you can bet your SEO will work as efficiently as possible.

Incorporate Location Information Into Your Content

In today’s world, customers care where they live and who they do business with. To ensure your customers find you, you must incorporate location information into your content. For instance, if you are a hairdresser who specializes in wedding transforms, you might want to incorporate locations such as wedding veils or flower crowns into your articles. Similarly, if you write a blog post entitled “The Ultimate Guide to Getting Your Hair Dressed By a Professional,” you’ll want to include tips on how to choose the right hairdresser for the job. Including location information into your content will signify you’re a serious business and encourage customers to learn more about you.

Get Your Website Mobile-Friendly

If you’re familiar with SEO, you’ll know that mobile-friendliness is an important factor in gaining a better search engine ranking. More and more people are using their mobile phones to connect to the internet, so if your site isn’t mobile-friendly, you’re losing out on a potentially large audience.

To make your website mobile-friendly, you need to take a mobile-first approach. This means you need to focus on creating a user-friendly experience for mobile visitors first and then gradually evolve to a traditional desktop-style website. For example, if you use Bootstrap to design your website, you can easily add mobile friendliness to your site. By implementing suitable layout and design for mobility, you’ll be able to better engage and convert your website visitors. Keep in mind that search engines like Google value mobile-friendliness highly, so making your website mobile-friendly is a great way to increase your SEO.

Get Your Website Up Date-On-Date

If you update your website with relevant, high-quality content consistently, search engines like Google will value your site more highly and present it to visitors with a higher chance of converting into customers. To be on the safe side, you might want to check for your website frequently using tools like HTTrack, and update it with new content at least once a week.

Curate Content For Local Visitors

Not all of your site’s content will be suitable for local visitors. For instance, if you post a blog article entitled “How to Make the Perfect BBQ,” you’ll want to keep the language, terminology, and imagery appropriate for an intranet audience. However, you’ve also created content for international visitors, which is a huge potential audience that you can reach through search engines.

To attract local visitors to your business, you can create content that is specifically designed for them. For instance, if you are a hairdresser and specialize in wedding hair and wedding veils, you might want to create a blog post entitled “Top Shelf Hair Salon Tips For Wedding Ceremonies.” While you should never force your audience to read your content and feel only confusion, you’d be surprised how many people will have no idea what a wedding is if they have never been to one. By taking into consideration the local demographic, you’ll be able to maximize the effectiveness of your local online marketing.