In today’s world, there is always some kind of competition. No matter whether you’re selling cars or cell phones, you’re always going to have someone who is trying to best your business model and tactics. In the field of marketing, businesses compete for customers’ attention by using various types of marketing tactics – including advertising, public relations, and digital marketing.
While the tactics might be different, the approach is the same: trying to grow as much as possible with the least amount of effort possible. In the world of digital marketing, this is known as “SEO”, or search engine optimization. SEO is the approach to getting your website to show up when someone types in relevant keywords into the Google search bar.
The reason SEO is important is because if someone is looking for your product or service and can’t find it on the first page of search results, you’re losing out on a potentially lucrative customer. It’s essential to get your website to show up in the search results as high as possible as soon as possible because, ultimately, that’s how you’re going to get the traffic.
Find The Right Keywords
Just like with any other type of marketing, you need to do a little bit of research to find the right keywords. If you’re just starting out, use some of the free tools that Google offers to find the right keywords. Some of the more sophisticated tools will even suggest you potential keywords that you might not even have thought of. When choosing keywords, make sure that they are relevant to what you are trying to sell. If someone is searching for a luxury bike, for example, but your business is geared towards selling everyday bikes, you might want to consider revising your keyword strategy.
Create A User-friendly Environment
If someone has to go through dozens of plights just to make it to the point of ordering your product or service, you’re losing a potential customer. Create a user-friendly environment. Make it easy for someone to find what they are looking for. You can start by using keywords and creating a simple to follow site navigation.
If you have a lot of content on your site and it’s hard for someone to navigate, consider using a tool like Google Maps or Bing Maps to display relevant businesses and directions to their location. Even better, if you use an online ordering platform like Shopify or UberEats, you can integrate location into the ordering process. So, not only does it matter that you have the right content, but you can also be sure that they know where to find it when they get there.
Offer Premium Content For Free
You might be used to giving content away for free, especially when you’re first getting started. Whether it’s an e-book, a guide, or a simple fact sheet, make sure that you always have free content available. People love to feel like they’re getting something for nothing. It makes them feel special.
There are many different ways to do this. You can put up a blog post for free and then choose to sell affiliate products from within that blog post. Alternatively, you can use a tool like UGC (User-generated Content) to get creative with your content. For example, you can ask someone to interview you or to write about their experience with your product or service. You can then put that content out there for free and (possibly) make some money from online marketers or bloggers who might want to promote a product or service similar to yours.
People love to see how things work in real life. If you can bring video content to life through interviews with customers or showing off the features of your product or service, you’re already compelling your audience to give you a try. People love to see how things are made and the way they work in practice. If you can bring an interactive feature to your videos, like a Call To Action (CTA) at the end, you’ll be setting yourself up for success.
Videos can also function as a teaching tool. If you are demonstrating how to use a product or service, make sure that you include tips and tricks as well as how to utilize the various features. For a luxury brand, consider using a professional voiceover artist to give your video a polished, professional feel.
Create Compelling Content
While video content might not be for everyone, it’s important to remember that video content is only as good as your writing behind it. The most effective videos I’ve seen are also the ones where the content is the best. With that in mind, take the time to create compelling content. If you’re struggling to come up with ideas for content, you can use tools like BuzzSumo or Search Engine Testing to find popular topics across the web and build off of those. Create articles around those topics and use content to attract, engage, and eventually convert potential customers.
If you are selling a luxury brand, you might want to consider putting together an e-book with lots of high quality screenshots and illustrations. People love looking at pretty pictures and learning about new things. Your e-book will be a great way to get people interested in your brand while also providing them with useful information. You can also choose to add video content – like a Q&A with a customer service representative or an introduction to a new product feature – to really spice up your content and make it engaging.
Use Linkedin Advertising
One of the things that helps a business stand out in the crowd is by being innovative and creative with their internet marketing campaign. Sometimes, this might mean using tools like Google Ads or Bing Ads to promote their product or service. One of the most effective online marketing campaigns I’ve ever seen is the one done by Linkedin. The world’s largest professional network allows businesses to target potential customers based on their industry, job title, and, most importantly, their geographic location.
If you’re looking for ways to expand your reach and get more customers, Linkedin advertising is a fantastic tool. Since most people use the platform to connect with other industry professionals, you can be sure that your ads will reach the right audience.
The great thing is that Linkedin allows you to target the right audience with very specific interests. So, if you’re looking to target barber shop owners in your area, you can do so with amazing precision. Of course, you’re also competing with a lot of other businesses that might also want to reach this audience so make sure that your strategy is set up to maximize your results.
Build A Following On Social Media
It’s important to remember that, regardless of what channel someone clicks on to find your product or service, they’re still actually coming to your site from somewhere else first. Building a following on social media is a fantastic way to draw in more traffic and show your product or service to more people.
This is why I recommend you begin by using social platforms like Twitter and Instagram to grow your audience. These are places where people already know, like, and trust you. Building a community of people who are interested in what you have to say and want to hear more is the best way to gain credibility and ultimately, make money online.
If you can combine your content with a visually aesthetic product or service, like Instagram’s famous filter bubble or Pinterest’s pin it button, you’re setting yourself up for success.
Create Great Customer Experience
If someone is researching your product or service before making a purchase decision, how would you like them to feel during that process? Consider creating a great customer experience by using all of the tactics mentioned above and more. With that in mind, here are some ways that you can create an effective marketing strategy that will assist you in getting associates in marketing online:
Build A Brand
Having an established brand is half the battle. People know what to expect when they hear or see your name. It gives you the leg up in terms of marketing yourself and your product or service. When someone sees your name in print or hears it spoken by a customer service representative, they know that they’re in good hands. Having a brand isn’t magic, but it certainly helps.
Establishing a brand takes a lot of time and effort, so don’t expect that you can pop up overnight and be able to capitalize off of it. It takes years of hard work to build a brand for yourself. The more you put in, the more you get back. You won’t be able to tell immediately how much better off you are because of it, but eventually, you will see the benefits.
If you’re looking to establish a brand, consider using tools like Google Trends to find the popularity of your chosen keywords. You can also use tools like Brand Autopilot to establish your brand identity and track the popularity of your chosen keywords over time.