With the world shifting to a digital sphere, business leaders and decision makers understand the important role that marketing plays in ensuring that products are positioned in the right way to effectively reach consumers and create brand loyalty.
This, in turn, influences purchasing decisions and creates a significant impact on business growth.
In light of this, the importance of marketing has never been more relevant.
This also means that there is now a much wider range of marketing courses and opportunities available to students, both online and in-person. What’s more, with many different paths available, students no longer need to specialize in one area of marketing to gain in-demand skills and gain valuable knowledge and network connections.
If you’re currently deciding on your next steps in life, you might want to consider exploring an associate’s degree in marketing. Doing so could potentially equip you with the skills necessary to pursue a career in one of the most in-demand industries in the world.
Here, we’ll explore the growing popularity of marketing degrees and whether or not you should consider pursuing one. Let’s get started.
The Growth of Online Marketing Degrees
The world of marketing is evolving, and so is the way we learn and train for it. Back in the day, aspiring marketers had to attend college and complete a traditional Bachelors in marketing to gain the necessary skills and knowledge to succeed in this industry.
However, with more and more people considering a career in marketing, and with many different paths available to students, learning to market has become much more accessible and rewarding. Online degrees are an excellent example of this.
What is an online MBA in marketing? In general, these are postgraduate degree programs that combine classroom learning with online instruction and allow students to learn on their own terms. This independent study methodology is, in my opinion, the most effective way to learn. It gives you the flexibility to learn at your own pace while also being able to ask questions and get assistance when you need it.
Why Online Marketing Degrees?
The cost of traditional tuition is often a major barrier for students when it comes to pursuing a higher education. While this may not seem like such a big deal now, if you’re looking at schools like the University of Phoenix, you’ll find that it can add up quickly.
Luckily, with many different programs and paths to an MBA available online, students no longer need to worry about paying for their college education. What’s more, with the business world shifting to a digital sphere and more and more companies relying on digital marketing to grow and succeed, the demand for highly skilled and knowledgeable marketing professionals is at an all-time high.
Most Popular Majors and Degrees In Marketing
According to the most recent (2017) graduate school enrollment data from the U.S. Census Bureau, over 290,000 Americans took a leap of faith and majored in Marketing. This was followed by degrees in Biomedical Informatics and Business Analytics (227,000 students), Strategic Marketing and Management (220,000), and Marketing Communication and Planning (210,000 students).
Considering that the majority of these students (63%) earned either a bachelor’s or a master’s degree, this indicates a high demand for marketing professionals with either a bachelor’s or a master’s degree.
What Will You Learn In A Marketing Degree?
Depending on which path you choose, you could end up learning a variety of skills and gaining a good understanding of different industries.
For example, if you want to become a traditional marketer, you’ll gain extensive knowledge of marketing theory and methods. You’ll be tested on your knowledge of marketing and business theories, and you’ll be required to present marketing plans and proposals. Additionally, you’ll learn to use various tools, including but not limited to, marketing software, to gain insight into marketing endeavors and measure their success. Finally, you’ll be expected to develop an understanding of consumer behavior and brand loyalty, which will prepare you to effectively position products and services in front of consumers and build long-term client relationships.
On the other hand, if you decide that you want to specialize in digital marketing, you’ll learn to apply marketing science to the digital world. This will include understanding how traditional marketing methods translate to digital marketing and how digital marketing itself will change with the times.
Once you complete your associate degree in digital marketing, you’ll be eligible to enter a master’s degree in marketing. Here, you’ll gain even more specialized knowledge while also being able to network with other aspiring professionals.
Deciding on which path to follow is actually a big decision and requires a lot of thought. By taking the time to learn more about the various degrees and programs available, you can make the best choice for your needs and future career. Think about what you want out of life and how you want to pursue your dreams. Then, study the options available to you and choose the one that seems the best fit.