Bonafide Marketing Genius

Online Associate Degree Programs for Marketing – Utrecht University

If you’re looking for a new challenge and want to make the transition to a career in marketing, then there are a variety of accredited online associate degree programs that can help you achieve your goals. Utrecht University in the Netherlands offers two online degree programs that can help you gain the knowledge and skills you need to succeed in your new career. If you’re looking for a new challenge and want to make the transition to a career in marketing, then there are a variety of accredited online associate degree programs that can help you achieve your goals. One of these is the two-year online Master of Science in Marketing program, which can help you gain the knowledge and skills you need to succeed in your new profession. The other is the one-year accredited online degree program in Integrated Marketing Communications, which allows you to explore the theory and application of marketing in a collaborative online learning community.

Two-Year Master of Science in Marketing

The two-year online Master of Science in Marketing from the Netherlands’ Utrecht University is a specialization in marketing strategy and management. This 54-credit program incorporates both online and on-campus learning, requiring approximately 75 to 100 hours of study per week. Students are able to choose from among six different specializations, including:

  • Marketing Analytics
  • Market Research Methodology
  • Social Media Marketing
  • Digital Marketing Strategy
  • Digital Marketing Execution
  • Management Information Systems
  • Marketing Technology
  • Direct Marketing
  • Electronic Business
  • E-commerce

Once you complete this two-year program, you will have the opportunity to continue your studies in one of four tracks related to marketing. These are:

  • Marketing Management
  • PR and Advertising
  • Measurement and Analysis of Marketing Performance
  • E-learning and Digital Marketing

One-Year Integrated Marketing Communications

If you’re looking for a more applied, hands-on approach to learning marketing, then the one-year integrated marketing communications program from Utrecht University may be right for you. This 60-credit, on-campus program equips you with the knowledge and skills you need to succeed in marketing communications. In particular, you will gain the following areas of expertise:

  • Digital Marketing
  • Social Media Marketing
  • E-mail Marketing
  • New Media
  • Online Advertising
  • Trade Shows
  • PR Campaigns
  • Marketing Charts and Analytics
  • Strategy and Analysis

This one-year program is ideal for those looking for a more applied, hands-on approach to learning marketing and want to gain experience while maintaining a flexible schedule due to coronavirus guidelines. The program typically requires 20 to 30 hours of study per week with a few hours per week in class and a few more hours spent working on research or a project.

Why Study Marketing?

The world of marketing is always changing, and with the introduction of new technologies and the continued evolution of traditional methods, studying marketing is essential for any aspiring professional. Studying marketing at Utrecht University, you will gain the following knowledge and skills:

  • Digital Marketing/Marketing Analytics/Campaign & Marketing Management
  • Social Media Marketing
  • E-mail Marketing
  • New Media
  • Online Advertising
  • Trade Shows
  • PR Campaigns
  • Marketing Charts and Analytics
  • Strategy and Analysis

Utrecht University’s two online degree programs in marketing are both highly accredited and can help you gain the knowledge and skills you need to succeed in your new career. One important thing to consider is that both of these programs are two years long, so you will have to make sure you schedule your classes accordingly. Students have reported high satisfaction with both of these programs, particularly the two-year program which is considered a top-tier program in marketing from the Netherlands by the International Graduate Quality Control Program. If you’re looking for a new challenge and want to make the transition to a career in marketing, then these two degree programs from Utrecht University can help you achieve your goals.