Arnold Donato knows a thing or two about online marketing. After all, he built the successful GetVolo.com, which helps brands connect with customers. But even he had to start from square one when it came to creating an online marketing system – and he has since then built a comprehensive approach to creating and maintaining an effective online presence.

If you’re looking to create an online marketing system for your brand, then this guide will help you do so without too much effort. We’ll cover everything from finding the right webhosting to saving images properly, creating email campaigns and social media strategies, and much more.

Find The Right Webhosting

Even before you begin, you’ll want to find the right webhosting for your needs. There are plenty of inexpensive webhosts out there, but if you want to create an effective online marketing system, then you may want to consider paying a little more for top-notch service.

When choosing a web host, you’ll want to consider a variety of factors. For example, are you getting enough space for the amount of traffic you’ll be getting? Do you need a shared hosting plan or can you handle your own server? How much experience do they have in managing websites of this nature?

There are plenty of web hosts out there, so take some time to research and find the best fit for your needs. Don’t forget, the wrong choice of web host can cause all kinds of problems that will make it difficult for your site to perform at its best. 

Pick A Logo And Branding

Your brand can be one of the most important aspects of your online marketing strategy. After all, someone might stumble upon your website by accident and get the wrong impression, which could potentially damage your business. 

When choosing a logo and branding, try to go for something simple and eye-catching that will make your site memorable. When someone thinks of your brand, they will likely think of your logo and the first few words that pop up in their head when they hear or see your brand name. For example, if you’re branding yourself as a luxury goods website, you may want to consider a logo resembling Louis Vuitton’s monogram.

The branding strategy you choose depends on your overall marketing strategy and will be a key component in helping your site gain recognition and credibility. When picking a logo and branding, you’ll want to consider what colors and fonts look the best together, as well as how the name and logo relate to each other. Make sure that everything ties together nicely and is easy to remember – especially if you’re using the logo on business cards and other such forms.

Choose The Right Niche

If you’re looking to create an effective online marketing system, then you might want to consider choosing a niche. Websites in a niche usually deal with the same subject matter, and they usually have a fairly large and dedicated fan base, which can translate into revenue down the line. 

You may want to consider the lucrative world of fashion and design if you’re looking to create an online marketing system related to luxury goods. Similarly, if you’re creating an online store for selling vintage items, then you might want to consider choosing this niche.

The perfect niche will have high search volume and low competition. If you can become the go-to source for your chosen topic, you’ll have a leg up on the competition and the chance to build a profitable business around it. 

Pick A Striking Headline

The headline of your article is one of the most important factors in drawing in and retaining a reader’s interest. You’ll want to choose something that is attention-grabbing and will make your website stand out from the crowd. To test out different headlines, you can use services like Google’s Keyword Planner or HubSpot’s Keyword Finder.

For example, if you’re writing about fashion, you may want to consider using words like “fashion,” “vintage,” “luxury,” or even “buy.” Using these words in the headline will help drive organic traffic to your website. If you use a service like Google’s Keyword Planner, you can enter how many times your chosen keyword shows up in the search results and how much competition there is for the term. This will provide you with an idea of how much traffic you can expect to receive for any given keyword.

When choosing a headline, put yourself in your target audience’s shoes. What would make them click on your article? Once you’ve got a few headlines, test them out to see which one drives the most interest and traffic.

Use Keywords In The Copy

Even if you’ve got a brilliant headline, your article won’t mean much if the reader doesn’t get what they’re looking for. You’ll want to incorporate keywords into your content as often as possible, starting with a brief list at the top of the article. 

If you run a blog, you can use keywords in the post headlines, subheadlines, and throughout the body of the text – but only in appropriate places. Once you’ve got a decent list of keywords, you can use tools like Google Keyword Searches to find the exact phrases people are using to find your content.

For example, if you’re running a fashion blog, you may want to consider using keywords like “fashion,” “style,” and “accessories” in the copy to attract the right audience.

Create An About Page To Give Readers More Details

If possible, create an about page for your website. An about page gives the reader more details about your brand, and it generally serves as a better introduction to who you are and what you’re all about. 

For example, if you sell luxury goods online, then you might consider creating a separate page with information about the brand such as its background, philosophy, and so on. Doing so can give your site the extra credibility that a good about page can provide.

The more you can do to give the reader a sense of who you are and what you’re doing, the better. Even if you don’t yet have a strong brand identity, creating an about page is a good place to start.

Set Up Some Social Media Accounts

If you’ve got a strong social media presence already, consider using the same platforms to promote your website. Many businesses, including luxury brands, use social media to great effect: if you’ve got a blog or a social media account, then you can use these platforms to promote your website. 

Why? Well, it’s a good place to start if you want to create a buzz about your brand. If somebody sees your blog post, then they’ll likely visit your website from that point on – even if they weren’t specifically looking for that brand. Make sure you’ve created high-quality content that will attract visitors.

Also, you can use social media to listen and respond to your audience, giving you an opportunity to engage with potential customers, critics, and even competitors.

Find The Perfect Domain

Your domain is basically the address of your website – the words after the “www.” As a general rule, go with the.com domain if you’re wanting to create an online business, and if you don’t yet have a content-rich site, then.co.uk is still a good choice as it’s highly recognizable around the world.

Doing so will likely put you in direct competition with other online retailers, so your aim is to be perceived as the go-to source for your chosen products. If possible, find a domain that’s already taken – if not, then buy a comparable one.

Establish Clear Credentials

People often get the wrong idea about affiliate marketing. They think it’s all about making a quick buck – when, in fact, it’s all about building a solid foundation.

What is affiliate marketing? Put simply, affiliate marketing is when a business commissions you to sell a product or service for them, while you earn a commission for referring shoppers to their site. If you’ve got an established brand, then consider doing so in a way that’s transparent and fair to your audience. 

For instance, if you’re an influencer whose lifestyle and engagement with their audience aligns with a certain product, then that product’s website may choose to partner with you to gain credibility and increase traffic to their site. You’ll likely be paid a flat rate or a commission based on a product’s sale – whether that’s a product you’ve influenced people to purchase or one you’ve simply recommended.