Arizona State University Online Master in Marketing

If you’re looking to make the leap from an online bachelor’s to a master’s, or you’re in your last year of study and considering a new direction, you’ve probably heard of Arizona State University’s online Master in Marketing (MMark).

We’ve been covering the story of how to study and what features the bachelor’s and master’s degrees have in common for some time, so there’s no need to repeat that information here. If you’re looking for a master’s degree in Marketing, you’ve come to the right place. We’ve got the details on how to apply and what you’ll need to make the transition.

The Requirements For The MMark

While the curriculum for the bachelor’s degree is fairly standard, the MMark does come with some requirements of its own. In order to complete the program, you’ll need to prove that you have at least three years of working experience in the field of marketing. That’s one of the main takeaways from this entire article – if you’re looking to make the leap from an online bachelor’s to a master’s, the MMark can be a good choice because it does require a significant amount of work. If you have a clear idea of what you’re looking for, the MMark can help provide it.

Why An Online Marketing Degree?

If you’re looking to study online because you have a full-time job and can’t commit the time to a brick and mortar school, you’ve come to the right place. There are plenty of reputable universities where you can get an online marketing degree, and the majority of them are accredited by the American Association of Advertising Agencies (4A’s). That’s a good sign that you’re gaining access to a quality program. There are also options for those who need an accredited degree for their job. You’ll rarely find a university that doesn’t offer an online masters in Marketing – it’s become a standard part of the degree program. If you’re struggling with deciding where to study or what to major in, consider the 4 A’s for outstanding accreditation, a reputable faculty, and a solid understanding of the field. It doesn’t get any better than that!

How Is The MMark Different From A BA In Marketing?

In terms of the curriculum and the requirements for the degree, the MMark is a bit more in-depth than a standard BA in Marketing. For one thing, the MMark requires 60 credit hours of coursework over the three years, vs the 40 hours required for a BA. (For reference, there are 30 contact hours in an entire semester at ASU.) The MMark also covers more specific areas like digital marketing and SEM, among others. If you’re looking for a more specialized and in-demand degree, the MMark can be a good choice – especially if you’re looking for a job in that field.

The Application Process

As mentioned above, the MMark is a relatively common master’s degree and there are plenty of reputable universities where you can study it. The best part of the application process is that it’s fairly simple. All you have to do is create a free account at and submit the application. The rest takes care of itself – the application will then be reviewed by the admissions office and you’ll be notified of your status within a few days. Your first year of study will consist of about 20 credit hours of weekly classwork and you’ll be able to choose from a range of specializations within the degree. (Depending on your major, you may also have the option of taking more than one specialization.)

What Are The Career Opportunities For Those Who Get The MMark?

One of the things that make this degree so in-demand is that there are plenty of job opportunities that you can chase after you graduate. If you’re in Australia, the UK, or the US, the demand for marketing professionals is predicted to grow by 25% or more over the next few years.

Thanks to the proliferation of online marketing platforms like Google Analytics, HubSpot, and Marketo, marketing degrees don’t necessarily need to be restricted to a desk job. A career in marketing involves a lot of travelling, so if you’re passionate about exploring the world, a career in marketing can be a great way to do it. If you’re looking for a responsible job, you can consider working in a marketing agency as a digital marketer, or as a program manager overseeing campaigns for a marketing automation firm.

Is It Worth Pursuing?

The application says it all really. While a Bachelor of Arts in marketing can get you a foot in the door somewhere, the real magic comes in getting a Master of Marketing. The more you learn, the more you’ll appreciate and be able to contribute to your chosen field. If you’re passionate about marketing and want to learn as much as you can, don’t forget about the options available to you. While it might be a while before you can reap the rewards of all that hard work, at least you’ll have the knowledge and the opportunity to find out what you’re really made of.