The year 2020 was a tough one, and it’s not over yet. As we enter the 21st century, the world is changing rapidly.
Now is a good time to consider how to market your Arizona business online.
The key to successfully marketing your business is to understand your audience. Who is your audience, and what do they need? Once you have that, you can create content to meet their needs. Your blog post on marketing your small business might be perfect for someone who is looking for advice on how to market a jewelry store. However, if you’re trying to attract software developers, a podcast might be a better choice.
Create An Online Presence
The first step to marketing your business online is to create an online presence. This includes having a website and possibly a social media account. While having a physical storefront is also extremely important, taking the time to build a web presence is key.
If you’re just getting started, consider using Squarespace, which provides everything you need to have a website (including a fully-customized domain name). All you need to do is enter your content, and Squarespace will take care of the rest. You can also use their blog to launch your website. If you’re interested in a free trial, you can use this link (Click here to try Squarespace for free).
Make Sure Your Website Is Ready
Before you launch your website, take the time to make sure that everything is ready. This includes making sure that your web hosting is up to date, and that both your domain name and your website are verified by Google.
If you’re using Squarespace, you can use their Tools section to help you with this process. Just click on the Domain Verification link, and they will take care of the rest. As for your web hosting, make sure that you’re using a reputable company with a good reputation. One of the best things about Squarespace is that they have a built-in support team, should you need anything.
Now that you have a platform, the next step is to get inspired. Where do you want to go with your marketing? What do you want to say?
This is where you need to be creative. When you are inspired, ideas will flow, and you’ll be able to create unique content that will engage your audience and potentially lead to sales.
Choose The Right Niche
In addition to getting inspired, you also need to consider choosing the right niche. This will depend on a few factors, but mainly on your target audience. Who are you trying to reach, and what is their age group?
If you’re not sure, you can always ask friends or colleagues for their opinion. However, if you want to choose the right niche, you should opt for a topic that is either highly relevant to your target audience or is a trending topic. Trends come and go, but highly relevant content will always be valuable to your audience. When you choose a niche, make sure that you stick to it. Don’t try to “fit in” with the popular content when you are creating your blog. Instead, find your own voice and write from the heart.
Decide On The Length Of Your Blog Post
With all of the content that you create, the last thing that you want to do is write an 800-word article that no one reads. This is why you need to decide on the length of your blog post beforehand. If you’re writing for a business website, the ideal length of a blog post is between 500 and 600 words. For magazine articles, it’s usually between 1,500 and 2,000 words.
Deciding on the perfect length is quite difficult, because there are so many variables involved. If you’re looking for an easy-to-use calculator that will give you the perfect word count for various platforms, check out this Squarespace tool (Word count for blogs, within the Analytics section).
Curate Interesting Content
Writing engaging blog posts doesn’t happen overnight. It takes time to find the right balance between interesting content and a good word count. You don’t want to write an 800-word article just to meet the minimum requirement, but you also don’t want to write a short blog post that doesn’t offer enough value.
Thankfully, with Squarespace, you can use their in-house blog engine to easily create engaging content that will keep your readers interested.
Build A Following
Once you have a large enough audience, you can start promoting your blog post. Depending on your niche, you can choose to do this either organically or with paid advertising. Organic marketing is when your readers come back because they like your content. Paid advertising is when you pay to have your content shown on certain media platforms or at the top of search results.
The goal of paid advertising is to have your content shown to as many people as possible. If you want to know more about paid advertising, this graphic from SquareSpace is a good overview (Click here to learn more about paid advertising).
Establish A Newsroom
An engaging blog post doesn’t mean that you need to limit yourself to just content. In addition to content, you can also include multimedia such as infographics, videos, or interactive elements such as charts or quizzes. This is why you need to establish a newsroom on your blog. The newsroom is where you’ll put all of this new content that you create.
Infographics are quite possibly the most popular type of content on the blogosphere. Not only do they provide useful information in an easily digestible form, but they also establish you as an expert in your field. Videos, on the other hand, are great for providing an overview of your product or service. Finally, interactive elements such as surveys, polls, or quizzes can also be extremely engaging.
Establishing a newsroom on your blog is quite an easy process. All you need is a place to put all of this content, and you can use a tool such as this one from SquareSpace (Click here to find a tool to help you build your newsroom), to quickly set up a place for all of your multimedia content.
How To Market Your Arizona Business Online
Building a business in a new area is challenging. However, one of the most effective ways of marketing your business is online. Even if you are still deciding where to focus your efforts, creating a digital footprint is indispensable.
There are numerous ways that you can market your business online. From creating an engaging blog to to using social media platforms, these are all valuable tools in your marketing arsenal.