Argyle has arrived and it’s brought a load of new fashion trends to the table. Designers have taken a liking to this classic pattern and made it their own by pairing it with different materials and ways of styling. Here are FIVE of the BEST ways you can use this year’s must-have motif to make your marketing more impactful!
1. Incorporating Argyle into Your Website’s Design
If your company’s website is looking a little tired, it’s time to give it a makeover! Incorporating the classic pattern into your design will instantly refresh its look and feel. You can go the extra mile by making use of the various patterns that make up the outfit, e.g. the Chevron pattern on the jacket and trouser sets, or the check pattern on the dress and skirt sets.
2. Print Media
If you’re a company that sells its products through showrooms or retail stores, then incorporating the Argyle look into your marketing material can help consumers connect with your brand more easily. Instead of using your company’s regular font, go the extra mile by using an old fashioned font with a modern twist. The best part? You can use any type of print media to market your company, from magazines to newspapers.
3. Email Marketing
If you’ve been keeping up with the latest marketing trends, you’ll know that online marketing through E-mail has taken over.
You can take advantage of this by incorporating the Argyle look into the subject line of your next email marketing campaign. Not only will this make your emails easy to spot amongst others, but it will help make your marketing more personal.
4. Social Media
It’s time to embrace the digital world and connect with your audience through social media. Whether you run a blog or have a large following on social media platforms like Instagram, Twitter, or Pinterest, you can use your profile to promote your company. Create themed Instagram stories to encourage users to follow you, or get creative with your Twitter profile by using it as a living billboard to promote your products or services. Finally, don’t forget to check out the various groups and forums on social media, as these can also be useful for promoting your company.
If you’re not comfortable using print media or social media, then videos are the next best thing. While video content can take a lot of time to produce, using a tool like Vidyard can make producing videos easy and affordable.
You can download the Vidyard app for free and use the platform’s basic features to create short videos (less than three minutes) that explain your product or service. From there, you can either upload the file to YouTube or other blogging platforms, or use the app’s features to create infomercial-style videos (like this one from Huge Corp) to promote your product or service.
How Can You Use These FIVE Methods to Market Your Business?
So how can you use these FIVE methods to market your business? Let’s look at each of them and how you can use them effectively.
- Argyle Website Design
- Print Media
- Email Marketing
- Social Media
- Video Content
1. Argyle Website Design
Making a good first impression is important, and the perfect way to do this is through a well-designed website. If your website is looking a little tired, then it’s time for an update! Incorporating the Argyle style into your website’s design will instantly refresh its look and feel.
You can choose from a range of templates designed specifically for this pattern, or you can use a service like Bootstrap’s template, which is completely free. Make sure you download the most recent version of the Bootstrap framework to get all the benefits.
2. Print Media
Getting your marketing materials into consumers’ hands is an important part of the marketing process. Whether you’re trying to reach customers in brick and mortar stores or want to reach the entire world through online marketing, using print media to get the word out there is still the best way to go about it.
Traditional print media like magazines and newspapers are still extremely popular, so it makes sense to include this in your marketing plan. You can produce a variety of these print media, from glossy magazines to small-sized newspapers, to fit different budgets and marketing objectives. Even better? You can target specific groups of people based on where they’re located and what types of content they enjoy reading or viewing. Think of all the magazines you enjoy reading and how many you’ve never even heard of! You can make up for these absences and gain access to a whole new audience by incorporating the Argyle pattern into your magazine’s design. Big words, smaller words, and pictures of beautiful things will help you attract and retain your audience
3. Email Marketing
If you have a list of email users whom you regularly send newsletters to, then you can integrate the Argyle pattern into the subject line of your next email marketing campaign to make it stand out.
To be effective, your email marketing strategy needs to be tailored to the demographics of your target audience. While there are a lot of general rules regarding email marketing (e.g. keep it short and sweet), you can still personalize messages to make them more relevant to your subscribers.
For example, if you sell home products, but your target audience enjoys traveling, you could send them a short email promoting a sale on travel accessories. Similarly, if you sell food products, but your audience loves to cook, you could send them an email with tips on how to make the best meals at home or restaurant.
4. Social Media
If you’re not exactly sure how to use social media to market your business, then this step by step guide will help get you started.
You can use social media to engage with consumers, potential customers, and other interested parties through the following platforms:
Each of these platforms offers different features that you can use to engage with your audience. For example, on Pinterest you can create themed boards with images that link back to your website or social media channels. You can also upload video content to attract a wider audience.
If you’re not comfortable using social media or email marketing, then you can use video content to engage with customers through a variety of platforms.
You can take advantage of this by incorporating the Argyle look into the subject line of your next email marketing campaign or social media post. Uploading video content to YouTube can also be an effective way to reach a global audience.
Creating short, snappy videos to promote your product or service can also help establish your brand’s identity and give potential customers a good impression of what to expect from your company. While video content can take a lot of time to produce, using a platform like Vidyard makes producing videos easy and affordable.
Vidyard is a video content creation platform with a free plan that allows you to create and share short video content. You can use Vidyard’s basic features to create short videos (less than three minutes) that explain your product or service. From there, you can either upload the file to YouTube or other blogging platforms, or use the app’s features to create infomercial-style videos to promote your product or service.
Hopefully, these tips on how to use Argyle marketing will help get your business noticed in a new and unique way.