The line between online marketing and mobile marketing is blurring, as audiences are moving toward multi-platform strategies to reach consumers. According to HubSpot Blogs research, 47% of consumers now prefer to learn about products through online reviews, while only 16% prefer to learn about products through word-of-mouth. This clearly shows that wherever the consumer is, the engagement opportunities exist, but also that digital marketing strategies need to adapt to fit these new consumer behaviors.
The truth is that online marketing and mobile marketing are one in the same. They represent different platforms that can be used to reach audience members, but they both serve the same goal of attracting, engaging, and delighting customers. To put it simply, marketers can’t afford to ignore the growing power of mobile marketing and the vast majority of small businesses that must operate through mobile phones.
Why Should Marketers Care About Mobile Marketing?
The short answer is that mobile marketing can be effective, as proven by the many success stories that prove this point. Mobile marketing can enable a business to track activity levels, discover new products, identify sales opportunities, and build credibility and trust with customers. Furthermore, mobile marketing allows a business to connect with customers when and where they want, which can greatly expand the potential for engagement and growth.
All of this can be achieved through highly targeted, personalized mobile marketing campaigns that deliver real results.
The Evolving Role of Mobile Marketing
Mobile marketing is evolving, as more and more companies adopt digital transformation strategies. These strategies lead to mobile-first initiatives, which prioritize digital initiatives, including mobile marketing, to become more effective and efficient.
This trend can be seen in enterprise software, where companies like MarketingCharts have integrated marketing and sales platforms designed to meet the demands and needs of modern marketing and sales teams.
What’s more, marketing technologies like Marketo, HubSpot, and Salesforce have begun to play a greater role in the customer experience, as marketers need to better understand what their customers want and need to learn more about consumer behavior and digital marketing analytics.
A Look Back At Mobile Marketing History
Mobile marketing can be traced back to the early 2000s, when consumers started to rely heavily on their phones for everything from email to banking to internet searches. Although the platforms and methods have changed a lot since those early days, the goal has remained the same: to get people to use a company’s products or services through mobile phones.
The platforms have changed, as have the methods, but the goal has remained the same. Mobile marketing can be considered a success, given the many platforms and methods that exist to serve this purpose.
The Difference Between Online Marketing and Mobile Marketing
Unlike online marketing, which typically refers to marketing and advertising efforts that happen online, mobile marketing involves marketing activities, including advertising, that happen through mobile phones or other mobile devices. This marketing activity can be fully integrated with other sales and digital marketing efforts, as it needs to serve the same goal: to attract, engage, and delight customers.
This marketing activity can also be highly targeted and personalized, as mobile phones allow businesses to easily identify and track the behavior of their customers. Thus, marketers can use mobile phones to target specific segments of users based on criteria, such as gender or age. This makes it possible to deliver highly personal, relevant messages to certain audience members.
If you’re interested in learning more about mobile marketing or would like to put this theory into practice, please visit the links below.