Did you know that more people are buying products and services online than ever before?
According to HubSpot Blogs research, 66% of consumers now research products and brands online before purchasing the items physically – a significant increase from the 24% who researched in the past. In fact, 42% of consumers have purchased an item online that they would not have purchased had they not researched the offers first.
The trend is clear – consumers prefer to research products and companies online before purchasing them. This means businesses that operate online, particularly marketers, need to pay attention to digital marketing to ensure they are engaging with, and attracting, the right audience.
If you’re looking to get started with online marketing, you’ve probably considered a range of options, from social media to SEO and content strategy. While each approach offers specific benefits, they also come with their own set of challenges.
Let’s take a closer look at each one.
On the one hand, you have traditional marketing, which includes everything from billboards to TV commercials. While this may seem like an old-school method of marketing, don’t be fooled – with the right strategy, it’s still one of the most effective ways to reach your audience.
What makes traditional marketing unique is the fact that it typically involves one-on-one interactions between a business and its customers, such as sales calls and face-to-face meetings. While digital marketing takes a lot of the personal touch out of the process, it also means businesses can operate with a much larger audience. If someone wants to buy your product or service, they can easily find your website online and make a purchase without ever meeting you in person.
This convenience for customers can make all the difference in terms of potential sales. If someone wants your product but doesn’t want to commit to a face-to-face meeting, they can research your company online and learn about your product or service before making a purchase.
If you’re looking to get started with digital marketing, it’s important to choose the right approach for your business. Do you want to take the ‘bricks and mortar’ approach – where you use online tools to attract and engage with customers in a physical space – or would you rather operate exclusively online?
If you go the ‘bricks and mortar’ route, you’ll need to consider whether you want to focus on attracting customers to your physical space online – where they can interact with you and your team – or whether you want to focus on getting them to subscribe to your channel.
The key takeaway from this: if you want to be taken seriously as a marketing professional, you need to know which approach is best suited to your business.
Social Media Marketing
Did you know that 79% of consumers have used social media to research a product or company before doing business with them?
Based on this stat, it’s clear that social media is here to stay, and marketers need to get on board – especially considering 55% of consumers now research products and companies online before purchasing them.
To attract customers using social media, you can start by creating engaging content, whether that’s a podcast with industry experts or a Twitter account that shares useful tips and tricks. The better your content, the more likely you are to attract customers to your social media channels.
Search Engine Optimization (SEO)
If you’re looking to get started with SEO, you’ll need to decide exactly what you’re trying to achieve. Do you want to have your product or service ranked higher in search results for relevant keywords? What metrics do you want to see to know your SEO strategies are working?
Remember: Google is the most valuable brand in the world, and it always does what’s best for its customers. Businesses that want to appear in the search results for their chosen keywords must first answer these questions:
- What are you trying to rank for?
- How long will you stay at the top?
- Are you prepared to spend money to achieve your goals?
- How will you measure the success of your SEO strategy?
As a marketer specializing in SEO, you’ll need to consider how you want to approach digital marketing and how you want to measure the success of your strategy. SEO is all about implementing the right keywords into your copy, your websites, and your social media platforms, in order to have your product or service appear in the right place at the right time – when your target audience is searching for your chosen keywords.
Answering these questions will help you choose the right SEO strategy for your business.
Did you know that 38% of consumers have used content to research a product or company before purchasing it?
Based on this stat, it’s clear that businesses can still flourish in today’s content-hungry world if they have an engaging, relevant content strategy. If someone is reading your blog post about climate change and how it affects your business, you can bet they’ll remember you the next time they’re in need of a new product or service.
To create content for my blog, I first want to determine what my target audience wants to learn about. With a little bit of research, I can determine key topics that my potential readers want to learn more about, and create content around those topics.
Content is King
Whether you agree or disagree, content is arguably king when it comes to attracting customers and gaining credibility. Google already trusts us to deliver content on a large scale, so why not try out new things and take our content marketing to the next level?
Based on HubSpot Blogs research, we know that 66% of consumers now research products and companies online before purchasing them. However, content marketing allows businesses to take this research one step further by using content to develop brand loyalty, increase product relevance, and build credibility.
The truth is, when someone is planning to purchase a product or service, they are typically also doing their homework, and that homework often includes reading online reviews, watching videos, and gathering as much information as possible.
That’s a lot of pressure – and it’s a lot of information for businesses to keep up with. That’s why content marketing offers multiple benefits to businesses, and it’s a strategy worth pursuing if you’re looking to get started with online marketing.
If you’re looking for a one-stop-shop for all your marketing needs, check out Aragil Marketing. Our expertise in SEO, web content strategy, and content marketing makes us a one-stop-shop for businesses looking to get started with online marketing.
In addition to our marketing services, Aragil offers a Marketing Dashboard, which gives you all the tools you need to plan and track your online marketing efforts. This includes everything from SEO to social media marketing campaigns, email marketing, and more. Plus, you can connect all your platforms, such as your website and social media accounts, in one place, so it’s easy to keep track of all your marketing efforts.
Are you looking to get started with online marketing? Or, are you looking for a one-stop-shop for all your marketing needs? Aragil Marketing is for you.