In today’s world, being a business owner means you’re always on the go. Between answering emails, handling daily operations, and networking with potential customers, you’re probably already exhausted when you get home from work. Do you have an entire evening to devote to your personal affairs? Most likely you don’t, and that’s why you need to set some time aside for business-related tasks each day. Luckily, there are tools available to make your life a bit easier (and more productive!). This article is going to introduce you to a few of these tools, which can significantly improve your business’ overall performance.
HubSpot
A hubspot is basically a one-stop-shop for all your marketing needs. The platform provides all the tools you need to run an effective inbound marketing campaign, from creating landing pages to performing automated emails. To put it simply, you can use the tool to build out your inbound marketing strategy and track the results of your campaigns (without having to worry about staying up to date with all the latest marketing technologies).
HubSpot has developed a following among small business owners who want to maintain the freedom of independence that comes with owning a business while also taking advantage of the best tools available to grow their businesses. If you’re looking to take your marketing to the next level, consider trying out HubSpot.
Salesforce
Another tool business owners can benefit from is Salesforce. The powerhouse enterprise marketing software provides robust features that can help you measure and track the effectiveness of your online marketing campaigns. While you can use the free version of Salesforce to perform basic tasks, buying a dedicated license can provide you with the features you need to take your marketing to the next level.
Salesforce also offers a marketing dashboard, which provides you with all the metrics you need to understand the performance of your marketing campaigns. You can use these metrics to track the results of your efforts and determine whether or not you should continue pursuing certain marketing strategies. Additionally, with a dedicated license, you can access the platform’s analytical tools, which can help you make data-driven decisions about your marketing strategy.
HubSpot and Salesforce
If you’re serious about taking your marketing to the next level and looking for a tool that can help you make the most of your efforts, consider trying out the free version of both HubSpot and Salesforce. Combining the two tools can give you a veritable powerhouse of marketing capability, providing you with all the metrics and analysis you could ever want to determine the effectiveness of your online marketing campaigns.
Martezio
Martzio is a tool business owners can use to gain valuable customer insight and track the performance of their websites and online stores. The platform can crawl your website or online store and provide you with a report outlining the performance of each individual URL (web address).
You can set up automated email campaigns where Martezio will monitor the performance of your email marketing and send you a report at the end of each week. Just imagine getting a report at the end of every week showing you the performance of your email marketing campaigns. Now, that’s something to look forward to!
Martzio can perform a variety of tasks, from analyzing the performance of your social media accounts to monitoring the activity of your email marketing campaigns. If you’re looking for an all-in-one tool that can help you track the performance of your entire digital marketing strategy, consider trying out Martezio.
Content Consignment
If you’re a content marketer who regularly creates compelling, high-quality content for other businesses and platforms (blogs, websites, and so on), consider trying out content consignment. Essentially, content consignment allows you to write unique articles and blogs for different platforms, which are then attributed to you when they are published. The articles are typically between 700 and 1,500 words, so it’s ideal for someone with a busy schedule who needs content to publish quickly.
The benefits of this approach are that you can publish content to several platforms at once while still being able to track the performance of each individual piece. If you’re looking for a simple way to quickly publish content to multiple platforms while still being able to track the results of your efforts, consider trying out content consignment. It’s a great option for anyone who needs to keep up with the latest marketing trends while having content published quickly.
Marketing ROI
If you’re looking to improve your marketing strategy and want to determine the exact return on investment (ROI) of your efforts, consider trying out marketing ROI. The platform essentially combines Google Analytics with Opinary, providing you with a report featuring all the metrics you could ever want or need to calculate the ROI of your marketing campaigns. From the report, you can drill down into specific campaigns to view detailed information about the results of your efforts.
The nice thing about marketing ROI is it enables you to easily track the results of your marketing strategies. If you need an easy way to understand the income you’re generating from your efforts, consider looking into marketing ROI.
With all these tools at your disposal, it’s easy to see why being a business owner means you always have something to do. Setting aside some time each day to focus on your personal affairs can help you become more efficient and productive. Remember, though, that the tools you choose have to serve a purpose and need to be used properly to get the most from them. If you need some help figuring out what tools to use for your business, continue reading.