It’s no secret that the internet has changed the way we do business. In today’s digital world, consumers can easily access information and make purchases from the comfort of their homes. Although some businesses struggle to keep up with the evolving technology, others have recognized the value of online marketing and adopted it as a vital part of their strategy.
If you’re passionate about antiques and jewelries, then Etsy is the perfect platform for you. Launched in 2005, Etsy is a global marketplace for creative and independent businesses to sell their goods. With over 300 million active monthly users, the versatility of the site is unparalleled. You can run a solo shop or invite other creators to sell their wares alongside you.
Whether you are a seasoned entrepreneur or simply want to try something new, setting up a shop on Etsy is straightforward. All you need is a product to sell and a way to display it for the world to see. Once you’ve set up your shop, you can then advertise your store and attract potential clients to your door. You don’t need to keep up with the trends or follow the crowd. Just be yourself and let your products do the talking.
Find Your Niche
Like any other online marketplace, Etsy has its ups and downs. At times, shoppers can have a hard time figuring out what products are for sale and how to navigate the site effectively. To avoid disappointment, it’s essential that you research and know your customer base before taking the plunge. What is their buying pattern? Are they looking for one-off purchases or do they want to make online purchases frequently? Knowing the answers to these questions will help you establish your niche and grow your business.
Depending on how you set up your shop, you may or may not make money from your products. On the one hand, you can choose to only sell your antiques and jewelries and make a small profit on each piece you produce (less than £5 per day). Or, you can choose to be a freelancer and get paid per product sold (great for seasonal goods).
If you decide to go the freelance route, you’ll need to learn how to market yourself and set your prices. The key is to find your niche and establish yourself as an expert in that field. The more you learn, the more you’ll be able to charge. And don’t worry about not being able to charge what you’re worth. With so much competition, it’s easier to stand out among the crowd. When potential clients come to you with an inquiry, refer them to this article on how to price your products.
Etsy has always been a site for international businesses. Many countries have shops located within the site that offer a variety of products, including antiques, jewelries and artwork. The site even offers a selection of English-taught teachers who can help new shop owners get started in style.
If you’re looking to sell your products internationally, Etsy is a great choice. The site already has a global community and a lot of cross-border shopping opportunities. Plus, if you add a global shipping option to your cart, you’ll only pay based on the weight of the package, not the value. It’s the little things like this that can make a difference in your business’ bottom line.
Research The Trendiest Markets
Depending on your product, you might want to consider specific markets or areas of the world where your item is more likely to be bought. If you’re lucky enough to have a global audience, then consider setting up shop in more than one marketplace. Doing so could potentially boost your revenue. For instance, if you’re a potpourri vendor and the summer season is upon us, why not take advantage of the hotter weather and sell your mixtures outside of the traditional winter markets?
Offer Some Great Marketing)
Although Etsy is primarily a site for small and independent businesses, you also have the option to attract larger retailers who want to take advantage of the audience. The key to doing so is to offer some great marketing. If you can provide valuable information that will help the buyer choose your product over another, you’ll give them a great reason to come back for more. Plus, as an independent business owner, you’ll have the benefit of retaining ownership of your website.
The above advice should have you headed for the exits. If you’re ready to sell antiques and jewelries online, then Etsy is the perfect place to begin. Remember to find your niche and establish yourself as an expert in that field. The more you learn, the more you’ll be able to charge. And don’t worry about not being able to charge what you’re worth. With so much competition, it’s easier to stand out among the crowd.