What Other Word Should I Use When Talking About Online Marketing?

I don’t know about you, but when I think about online marketing, I always think about SEO (search engine optimization). Maybe it’s the fact that I work in digital marketing or the fact that I have a background in marketing. Regardless of the reason, when I think about SEO, I think about keywords, content, and measuring the results of my online marketing efforts. Then there’s PPC (pay per click) advertising, which is very similar to SEO but with the additional element of paying for each click.

While SEO is incredibly important, it’s only one aspect of online marketing. In fact, there are five distinct parts to digital marketing:

1. SEO

SEO is the process of establishing a set of keywords and creating content that will rank well in search results for those keywords. The role of marketing in the SEO process is to determine the right keywords, create content that will rank highly for those keywords, and track the results of the campaign. SEO differs from PPC advertising in that you don’t get paid for each click. You only get paid when a visitor lands on your website as a result of a search query.

2. Content

Creating high-quality content that will attract, engage, and retain customers is the primary goal of every business in the digital marketing world. Content marketing doesn’t always mean creating huge chunks of content and flooding the internet with your blogs and website articles. Sometimes it simply means creating high-quality content for your target audience that will encourage them to connect with your brand.

The better your content, the more likely your visitors are to engage with it and the better your SEO. Quality content will also boost your website’s authority, making your site more valuable to potential customers who are searching for your services or products. Finally, solid content can help establish you as an expert in your industry, creating trust and credibility in your customers’ minds. They’ll also feel that your expertise has been verified by an independent party, like an SEO company or an established third-party source. This can boost your marketing efforts, increase website traffic, and boost your bottom line.

3. Social Media

The term social media conjures up images of people playing games on their phones, refreshing their Facebook feeds, and scrolling through their Instagram feeds. While those things are prominent in people’s minds when they think about social media, the reality is that there’s more to it than that.

The key to effective social media marketing is to establish yourself as an expert in your industry and to keep your audience engaged. Whether you’re a business owner or a marketer for a large corporation, having a social media presence is vital to establishing your expertise and gaining credibility with your audience.

There are many different social media platforms, such as Twitter, Facebook, and Instagram, so you want to make sure that you establish yourself as an expert in all of them. A business owner or marketer who is active on all social media platforms will look like a confident expert who is up to date on all the trends and is well-connected in their industry. Even if you don’t have a huge audience on any of the platforms, it’s worth joining some relevant communities to establish yourself.

4. Email Marketing

Email marketing is one of the most effective ways of getting in touch with potential customers and engaging them in conversations about your product or service. To create effective email marketing campaigns, you’ll need a reliable email marketing service provider. The experts at Bluehost know exactly what they are doing, and they make setting up an email marketing program simple and straightforward. Plus, they provide excellent customer support if you need help.

Whether you’re an entrepreneur who is just getting started or a marketing professional who is looking to improve their effectiveness, setting up an email marketing program is a great way to connect with your target audience. Once you have an email list, you can send out regular emails that contain useful and relevant information that will keep your audience engaged.

5. Analytics

Last but not least, we have analytics. Without this piece of the puzzle, it is very difficult to determine the success of your marketing efforts. In the past, we had to rely on trial and error to find out which methods of marketing work and which ones don’t. With analytics, you can set up a dashboard to track all the interactions between you and your audience, including website traffic, lead generation, and engagement. From there, you can determine which methods of marketing worked and which ones didn’t. Analytics will also help you determine the success of each individual marketer, so you can identify the most effective ways of engaging with your audience.

So, What Should You Call It?

To be honest, I don’t like the term ‘digital marketing’ because it implies that there is no other form of marketing except for the digital versions. While SEO is an important part of digital marketing, it is only one piece of the puzzle. There are many other forms of marketing, such as:

  • Direct Marketing
  • Display Advertising
  • Email Marketing
  • Social Media Marketing
  • Performance Marketing
  • Market Research

Each one of these forms of marketing is just as important as SEO in getting the word out to potential customers. Perhaps the most important difference is that you will not necessarily need to test different keywords or choose competitive “keyword rich” content to see results. With some old-fashioned traditional marketing, at least you had to try something new to know whether or not it worked.

The truth is, there is no one-size-fits-all answer when it comes to marketing. Your perfect blend of marketing automation, social media, and inbound/content marketing will depend on you and your company’s unique needs, challenges, and goals. When you find that perfect fit, stick with it and see how your marketing efforts pay off.