The stereotype of an internet marketer is usually someone who works from a laptop out in a coffee shop, surrounded by colourful sticky notes, building websites and writing copy for big brand names. However, the internet marketing world is constantly changing and evolving, and today, a brand might need an online marketer who works from an office, surrounded by newspaper cuttings, planning social media campaigns, and executing digital marketing strategies.
Why Homeboy Industries?
If you’re reading this, then you’ve probably already heard of Homeboy Industries. Since its inception in 2008, the company has been hailed as one of the pioneers of the online kid’s clothing store niche. In fact, the brand was named the No. 1 kid’s clothing store in the world by Alexa (along with rivals like Bonjoro and Blue Banana).
In addition to being named one of the best online stores for kids, Homeboy Industries has also been featured on major media outlets like The New York Times, The Wall Street Journal, and USA Today, as well as international publications like The Guardian, Financial Times, and The Times in London. Plus, the brand’s products are frequently ranked among the best in their categories on the online marketplace, Amazon.
Digital Marketing Strategy For A Brand
Whether you’re launching a new product line or expanding into a new territory, implementing a digital marketing strategy is probably the last thing on your mind. But it’s an important part of the planning process, especially if your business is growing rapidly and you need to ensure that you’re focusing on the right platforms at the right times.
A digital marketing strategy is a formal plan that outlines your online marketing goals and the tactics you’ll use to accomplish those goals. It usually begins with a long-term vision of where you want your business to be in the near future, followed by a more detailed roadmap that breaks that down into smaller, more manageable steps.
Since every business is different, you might want to consider creating a plan that’s specific to your industry and competitive analysis, as well as the platforms you’ll use to reach your target audience.
The Homeboy Industries Plan
If you’re interested in creating a digital marketing strategy for a brand, then you might want to begin with the analysis and benchmarking portion of the process. Here, you’ll want to take a look at the competition and perform some keyword research to identify the terms your target audience is using to search for products similar to yours.
You’ll then need to decide what platforms you’ll use to disseminate your message. With so many different options available, you might want to consider using a digital marketing platform that can handle all of your inbound marketing and content creation, as well as your social media marketing. With a little planning and research, you can find the perfect SEO, content, and social management tool for your needs.
A Few Things To Keep In Mind
If you’re searching for a place to begin your digital marketing research, you’ve probably already landed on the right page. However, just because you’re here, it doesn’t mean that your goal is to simply copy and paste what another brand is doing.
Instead, you’re going to want to consider what makes you unique and what will make your business stand out among the rest. For example, perhaps you’re the only company in your industry that offers a luxury element to their product. Or, perhaps you have developed a reputation for creating high-quality websites and online stores that are secure and engaging for visitors.
Whatever your reason for being, there’s a way that you can stand out from the competition and give your business the best chance of succeeding.
Consider what you’re doing now and how you’re doing it. Are you using the right platform to reach your audience? Are you engaging with customers through quality content that provides value? Are you measuring the results of your efforts?
By taking the time to think of these things now, you’ll be able to implement a digital marketing strategy that will get you where you want to go, successfully.