8 Online Marketing Tools You Should Consider Using

The world of online marketing is evolving, and traditional methods of using digital tools to attract customers are being replaced by new methods that leverage the power of data and machine learning. The evolution is here, and it’s changed the way we will do business in the future. And with that, the need for digital marketing tools has also evolved.

If you are looking for a one-stop-shop for digital marketing information, then look no further. Here’s a list of eight online marketing tools that you should consider using.

1. Lead Generation

The first thing you should do is generate leads. You can’t expect to grow your business if you don’t have any customers to begin with. But how do you get potential customers to visit your site? The answer is lead generation. And to be honest, lead generation is an evolving field, and there are many methods you can use to generate quality leads. But don’t worry, we have you covered.

You can use a variety of digital marketing tools to generate leads, and each has its perks. You may want to consider using a tool that is free, has a large audience, and has a high perceived trustworthiness. Generating leads is just one part of the puzzle. You also need to make sure that you are following up with these leads effectively so that they become paying customers. This is where the other tools on this list come in.

2. Email List

An email list is one of the most essential tools for any business owner or marketer. Why? It’s because email marketing is one of the most effective forms of digital marketing. In fact, according to HubSpot, email marketing can get you 79% of the way to reaching your target audience. Forrester Research​ agrees, noting that while email marketing isn’t a standalone strategy, it does work well in conjunction with other marketing efforts.

You can use a variety of tools to collect email addresses, and you should strive to integrate these tools into your workflow so that you can stay consistent while collecting as many email addresses as possible. Some tools make it easy to remember where you’ve collected emails, while others offer security and privacy as bonuses. For an overview of the best email marketing tools, check out our guide or browse our curated list of email list creators below.

3. Content Marketing

What is content marketing? Essentially, content marketing is when you use content to attract, engage, and convert potential customers into paying customers. The goal is to create content that is useful, relevant, and interesting to your target audience. You can use a variety of tools to create content, from articles to videos, and the choice is ultimately up to you.

The advantage of using content to grow your business is that you can target the right audience and engage them into action – something that social media networks cannot easily do. In 2019, according to HubSpot, content marketing can get you 62% of the way to reaching your target audience.

4. Search Engine Optimization (SEO)

SEO is the process of improving the ranking of a website or an app in a search engine – like Google or  Bing – so that your website or app appears at the top of the results when someone searches for content related to your business.

SEO is critical to the success of your business, and it’s something you should consider doing long-term. However, like most things in digital marketing, the SEO landscape is always changing, and it can be hard to keep up with the latest trends and techniques. That’s why it’s important to have an SEO expert on your team. You can use a variety of tools to perform SEO, from basic keyword research to more advanced analysis and content scoring, and you should consider doing the following to get started:

  • Keyword research
  • Content creation
  • Article outreach
  • SEO On-page optimizations
  • SEO Off-page optimizations
  • Link building
  • Content curation
  • Analytics
  • Content scoring
  • Content review

5. Performance Marketing

Performance marketing, also known as conversion marketing, is all about increasing the amount of conversions – or actions – from visitors to customers. Essentially, you want to get the most out of your websites and digital marketing channels so that you can have the highest possible conversion rates. Like content marketing, performance marketing is also constantly evolving, and it can be hard to keep up with the latest trends. That’s why you should consider using a tool that can track and analyze your marketing performance, pinpointing the channels that aren’t doing the most to convert visitors into paying customers.

6. Social Media Marketing

What is social media marketing? Essentially, it’s using social media to attract, engage, and convert potential customers into paying customers. The goal is to get your content in front of as many people as possible so that they can learn about your product or service, create an interest in the items you sell, and lead them to convert into paying customers.

The most popular social media platforms are Facebook, Twitter, and Pinterest. People use these platforms to stay connected with friends and family, discover new things, and get important updates on current events and trends. If you want to use social media to grow your business, you should consider using these platforms as much as possible. They can easily reach your target audience, and if you use the right tools, you can engage with potential customers and grow your business virtually anywhere.

7. Analytics

Having the analytics of your marketing efforts is critical for understanding how you are performing and what strategies are working and not working. A/B testing and multivariate testing, which are built into many analytics platforms, can help you determine the optimal versions of your website and campaigns to increase conversions. Additionally, having access to detailed analytics can help you pinpoint the channels that aren’t yielding the desired results and adjust your strategy and tactics so that they do work.

8. Remarketing

Remarketing is another marketing tactic that allows you to target users based on their previous actions – like visiting your website or making a purchase – rather than just their demographics. Essentially, remarketing is all about marketing to people who have already shown an interest in your product or service. You can use a variety of tools to target users with remarketing, including Facebook, Instagram, and YouTube, as well as your web browser – with the additional bonus of being able to target specific users.

The main purpose of remarketing is to bring back visitors who left your site unhappy after their first experience, and in doing so, grow your business. The key is to make sure that your remarketing is relevant and effective. If you want to use remarketing to grow your business, you should consider using a tool that can track and analyze your remarketing campaigns, as well as adjust your strategy and tactics accordingly. 

This list is not exclusive, as there are literally hundreds of tools that can be used for digital marketing, content creation, keyword analysis, and so on. The point is that while traditional methods of marketing – like print ads – still exist, the tools that can be used for digital marketing constitute a wide array of specialties that can help you stand out from the crowd.