Amazon’s New Online Marketing Tool: Amazon Search

If you’re reading this, I assume you’re already aware that is one of the largest online retailers in the world. With almost 500 million active monthly users and a mind-boggling array of products to choose from, it’s no secret that the company knows how to market products online.

But what if we told you there was a way to reach all of Amazon’s customers without having to go through the arduous task of building a brand new website? What if we told you there was a free product that could handle all of the heavy lifting for you, allowing you to take advantage of the company’s massive audience while avoiding the hassles of optimizing a product page by hand?

That’s just what Amazon Search is. Launched quietly in August 2018, the new Amazon product is essentially an AI-powered search engine that helps consumers quickly find what they want on without having to navigate through pages of results. With so many products and brands to choose from, as well as the sheer volume of products offered, the hope is that Amazon Search will help small businesses and entrepreneurs get their products in front of the right customers at the right time. So what exactly is Amazon Search? Let’s dive into the details.

What Is Amazon Search?

As the name would suggest, Amazon Search is built into and accessible through the search bar at the top of the site’s homepage. When a user enters a search term into the search bar, an Amazon Search Suggestion bubble appears above the search box. In addition to showing up when you search, the product suggestions also appear throughout the site, from the mini-profile pages of product reviews to the footer of the page. When a user clicks on one of the product suggestions, they’re taken to a more detailed page containing information about the item, including pricing, shipping details, and reviews. In other words, Amazon Search serves as a quick and easy way to discover all of the relevant information about an item, including its competitors.’

When we spoke with Amazon SVP of Marketing Kim Bekkedahl, she told us that the company built Amazon Search “to make your life easier.” And in that respect, it truly is a fantastic tool for uncovering essential product information without having to spend hours performing Google searches or scouring through product detail pages on a website. What’s more, since Amazon Search is built directly into, the company claims that the tool is “ten times more accurate” than typical search engine results because it takes into consideration all of the available product information on the site, rather than just the few words that someone typed into a search bar.

How Does Amazon Search Work?

To provide the best possible service to our website readers, we conducted a quick review of the software application and the results were quite encouraging. When you first load up Amazon Search and enter a search term, the search bar at the top of the page immediately begins to bubble up with product suggestions. In our test, we entered ‘nike ropa’, which is the Spanish translation for ‘nike apparel’ and got a number of results back. But that’s not all the bubbles show. In addition to the product suggestions that appear above the search box, you’ll notice that a secondary line of boxes appears below the search box. These additional boxes contain product information, including pricing, shipping details, and reviews for that product. In our case, the results below the search box were quite satisfying as they accurately displayed all of the essential information for buying nike apparel online. There’s also a search analytics tool within Amazon Search, which provides a quick look at how many users are utilizing the resource and how effective it is at generating conversions.

Why Should Small Businesses Use Amazon Search?

Even if you’re not doing business directly with Amazon, you might still want to consider using this new search engine because of its potential to benefit your business. For starters, Amazon Search is completely free, which is amazing if you’re looking for a free, simple solution to increase online sales. Even better, there’s no limit to how many searches you can perform per day, so you’ll never be bored of searching for products or services you need. But perhaps the best reason to utilize Amazon Search is the company’s powerful marketing team. Amazon SVP of Marketing Kim Bekkedahl told MarketingCharts that with Amazon Search, “you don’t have to hire a marketing agency or pay for ads to have a successful online store.” Instead, all you need is a computer or mobile device and an account on to get started. So in short, if you’re looking for a way to market your product online without the hassles of hiring a full time marketer, try out Amazon Search.