Amazon Online Media Marketing & Advertising – An Introduction

In case you’re wondering what Amazon’s purpose is in creating this blog post, it’s to establish a connection with potential online advertisers. If you’re interested in advertising on Amazon, you can click here to reach their digital marketing team.

Since its creation in 1994, Amazon has always been a major player in the retail market, boasting over 4.7 million employees worldwide as of March 2022.

The retail giant is known for its expansive inventory, which grew to over 4 million SKU’s (stock-keeping units) as of May 2021, and its one-click buy button which saves customers both time and money when shopping online.

With such a massive audience, it’s no surprise that Amazon’s digital marketing team is responsible for increasing brand recognition, customer retention and sales across all platforms (online and offline).

Why Blogging?

According to HubSpot Blogs’ 2021 Marketing Trends Report, blogging is one of the top five digital marketing trends that 2020 marketers will be using.

Why are marketers moving away from traditional advertising (e.g., billboards, newspaper ads, etc.) and towards blogging?

Well, for starters, traditional forms of advertising are difficult to measure in terms of results. While digital marketing is all about results, these days it’s not solely about clicks.

Including web banners, pop-ups, and paid social media posts in your digital marketing mix doesn’t guarantee you’ll get the results you’re looking for. And what’s more, these forms of advertising are likely to become less effective as more people avoid online advertising due to ad blocking software or heightened privacy concerns.

Blogging, in contrast, is a relatively new form of advertising. It’s also one of the most effective ways to market a brand, offering businesses a chance to connect with their customers, educate them about their products, and show the public what they’re capable of.

Further, as an advertising channel, blogging allows you to target the right audience and engage with them. If you’re keen to discover more about the various forms of advertising available on Amazon, continue reading.


Affiliate Marketing

One of the biggest attractions of affiliate marketing for businesses is the ability for the seller to pay the affiliate regardless of whether or not the customer makes a purchase. The seller pays the affiliate commission for each click, view, or listen (e.g., for affiliate advertising on Amazon)

An affiliate marketer’s main responsibility is to convince potential customers to make a purchase from a brand or company they know nothing about. For example, an affiliate for a diet pill brand will be responsible for convincing people to buy their product, even though they may not need or want it.

When a potential customer clicks a brand or product link, the company offering the product (the “seller”) pays the affiliate, regardless of whether or not that person makes a purchase.

The goal of an affiliate marketer is to build and grow a business that can significantly impact targeted demographics with minimal resources. In practice, this means building a team of trusted individuals who can drive sales and make a profit from advertising on Amazon.

Display Advertising

Traditional display advertising, such as billboards and TV and radio ads, are still very relevant in today’s digital landscape as well.

In recent years, however, display advertising on social media has become incredibly valuable. This form of advertising allows businesses to reach their potential customers where they are, and allows marketers to target the right audience for their products or services.

What’s more, since people are inherently more likely to trust others in their network, marketers can capitalize on this by inserting their brand or product in the content of someone they trust. This tactic helps reduce the risk of product or service fraud by increasing the perceived legitimacy of the content.

Performance Marketing

In 2021, the term “performance marketing” will take over as the next big thing in marketing. What is performance marketing?

Put simply, performance marketing is all about getting the most out of your online marketing presence, whether that’s a blog post, an email, a social media profile, or some other digital asset.

The best way to do this is by tracking the results of your digital efforts, such as clicks, views, or purchases, and optimizing your online marketing for maximum impact. With performance marketing, you become the judge of whether or not your efforts were successful.

Content Marketing

If your business is keen to gain more customers and expand its reach online, investing in quality content is a great place to start.

Creating and curating valuable content for your business’ website or social media profiles is an excellent way to gain the trust and favor of your audience. And when you have a large enough audience, you can even monetize your content through affiliate marketing or other types of sponsored posts.

The goal of content marketing is to create engaging material that draws in and retains a specific audience. Content marketing allows you to establish yourself as an expert in your industry, providing valuable information to your readers while promoting your products or services. When executed correctly, content marketing can help a business get seen by the right people at the right time, and ultimately help them grow.

Product Awareness

Product awareness refers to a business’s understanding of what their customers want, which enables them to create a better product or service to meet their needs.

If your business is keen to gain more customers and expand its reach online, investing in quality product awareness is a great place to start.

Creating and verifying product awareness begins with research, which can be both academic and/or market-oriented. This involves exploring existing benchmarks (e.g., the Myer-Briggs test), identifying key performance indicators, and gathering information related to market share, customer perception, and purchase intention.

Market research can be both extensive and time-consuming, which is why many businesses turn to focus groups or surveys to gather feedback from their customers.

A business that wants to increase their product awareness level should strive to achieve at least a 4 out of 5 on the Myer-Briggs scale (a score of 4 shows “sensibility,” while a score of 5 indicates “extroversion”). When executed correctly, product awareness can help a business get seen by the right people at the right time, and ultimately help them grow.


Measuring the Effect of Online Advertising

To determine the effectiveness of their online advertising, businesses can use various measurement tools, like Google Analytics. This tool allows companies to track the results of their digital marketing efforts, such as website traffic, lead generation, and conversion.

Lead generation is the process of getting potential customers to click a link or application in order to get a service or a product. The reverse of lead generation is “conversion,” which is the percentage of leads that turn into paying customers.

For example, if you’re running an e-commerce store and want to determine the effectiveness of your online ad campaigns, you can track leads generated by your e-commerce store using Google Analytics. You can then use this data to identify which ad strategies work best for generating traffic, as well as, what products or services your customers want.

Paid Social Media Marketing

One of the first places businesses turn to when trying to gain more customers is social media. This is because many people use social media to discover and learn about new products and services, as well as, to connect with others in the industry.

To take advantage of this, firms can use various social media tools, like Instagram or Facebook, to promote their products or services. In most cases, businesses will use a combination of paid and organic social media marketing to reach their desired audience.

Paid social media marketing is when a business pays to promote a product or service on social media channels. It’s a type of marketing that allows businesses to target the right audience and engage with them. As a result, paid social media marketing can help a business get seen by the right people at the right time, and ultimately help them grow.

What are the Top Trends in Digital Marketing?

When looking at the future of digital marketing, it’s important to keep a number of industries, organizations, and individuals in mind. Here is a short list of some of the most significant trends that are shaping the industry: