Amazon online marketing (AOM) is defined as “all the activities that marketeers, communicators, and content creators use to promote and sell Amazon products via various digital marketing platforms” (Wikipedia). Basically, you can think of AOM as the activities performed in digital marketing to promote and sell products on Amazon.com.
You may be wondering what exactly digital marketing is. Well, according to Merkle, digital marketing is “all the techniques and skills that marketeers use to promote and sell entities, products, and services in a digital world” (Merkle).
So what exactly does that mean for you as an Amazon Seller?
Let’s break it down.
What Is Social Media Marketing (SMM)?
If you’re reading this, I assume you’re at least somewhat familiar with social media. If not, then you may want to consider reading Amishi Bhabha’s How Social Media Is Changing Marketing before continuing.
In case you’re unfamiliar, social media is essentially the modern day equivalent of going to the pub to talk to your friends. Except now you can do so from the comfort of your home. And you can do it while being connected with people who share your interests.
How can social media help your business?
Well, you can use social media to:
- engage with your customers: answer questions, provide support, etc.
- establish and strengthen customer loyalty
- identify and connect with your ideal customer
- promote your product
- increase your brand awareness
- build a community
All of these are very worthwhile activities, but let’s get back to Amazon online marketing.
What Is Online Marketing?
Based on the above, you can probably infer that online marketing is all the activities that occur outside of social media to promote and sell products on Amazon.com. That is correct, but to be honest, it can be quite a bit more than that.
When you log into your Amazon account, you’ll see that there are multiple tools available to help you with marketing. These tools include:
- Performance Marketing (Free AOM account required)
- Flexible Display Advertising
- Amazon Affiliate Marketing
- Customer Reviews
- Product Search (Free AOM account required)
- Product Compare (Free AOM account required)
- Product Alerts
- And Many More…
Each of these tools can be configured to fit virtually any type of business or brand. However, keep in mind that you’ll need an AOM account to use them all.
Why An AOM Account?
First off, if you’ve been doing any online marketing, then you’ll know that you need a place to store and organize all your marketing materials. Otherwise, you’ll be doing all of this in a hurry and then realizing that you’ve forgotten something. For example, what is the name of that product you’re marketing? Or, you’ll try to look it up online, but because it’s been such a long time since you last updated your website with crucial information, you find it difficult to remember what is said there.
An AOM account makes it much easier to keep track of all your marketing materials. For instance, you may want to create a spreadsheet where you can input all your marketing metrics (e.g., conversion rates, costs, etc.). Then, you can simply access that spreadsheet from any device to get a clear view of all your marketing activities.
An AOM Account: Key Features
To best demonstrate the value of an AOM account, let’s take a look at a few of its essential features.
First, you’ll need a free AOM account. You can use your Amazon Account to do this.
Second, you’ll need to navigate to the Settings tab in the My Account menu. From here, you can access and manage the business profile information for your company. This includes details such as your website, social accounts, etc.
Third, when you log into your account, you’ll see a tab at the top that says Account Activity. Clicking this will take you to a page that shows all the recent activity in your account. From this page, you can easily get a glimpse of all the products you’ve been purchasing, the websites you’ve been visiting, etc.
Last, you’ll need to log into your account and click on Marketing Tools. Here, you’ll see a list of all the tools that can be accessed via the Amazon interface. You can see an example of this in the image below. As you can see, there are three major tools here: Performance Marketing, Product Search, and Product Compare.
To sum up, we hope this article has helped you understand what exactly Amazon online marketing (AOM) is and why you might need one. Now, you’ll need to choose which type of AOM tool is best suited for your needs. Performance Marketing is ideal for small businesses who want to quickly and easily create marketing content for various platforms (e.g., Facebook, Instagram, Twitter, etc.).
For those who want to create flexible online stores and landing pages, Amazon Affiliate Marketing is the tool for you. With this program, you can easily sell and promote products on Amazon.com with little to no previous experience. All you need is a reliable payment method (e.g., credit card, PayPal, etc.) and an Amazon account.
To find the right products to promote, you can use any of the major search engines (e.g., Google, Bing, etc.) to search for whatever you’re looking for. Be sure to add your product keyword to the search query to ensure that you get the right results when searching for products.
Key Takeaway
To conclude, Amazon online marketing (AOM) can be extremely useful for businesses of all sizes to manage their product marketing efforts. AOM makes it easy to access all the various digital marketing platforms (i.e., Facebook, YouTube, Twitter, etc.) and to quickly and easily produce content for each of these platforms. Ultimately, with AOM, you’re able to promote your product on all the major social media platforms with little effort and hassle.